{"id":127454,"date":"2021-12-06T12:00:49","date_gmt":"2021-12-06T17:00:49","guid":{"rendered":"https:\/\/brainstation.io\/?post_type=career-guide&#038;p=127454"},"modified":"2025-12-02T11:41:59","modified_gmt":"2025-12-02T16:41:59","slug":"what-is-graphic-design","status":"publish","type":"career-guide","link":"https:\/\/brainstation.io\/career-guides\/what-is-graphic-design","title":{"rendered":"What Is Graphic Design?"},"content":{"rendered":"\n<header class=\"wp-block-bstn-blocks-hero-with-ri bstn-blocks-hero-with-ri\"><div class=\"bstn-blocks-hero-with-ri__full-width-wrapper bstn-blocks-hero-with-ri__full-width-wrapper--main bstn-blocks-hero-with-ri__full-width-wrapper--bg-flair\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 1140 621\" class=\"bstn-blocks-hero-with-ri__bg-flair--rich\"><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.026 736.434V203.02\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.364 436.132-120 436.131zm0-99.873H-120zm0-99.872H-120zM128 536.004h-248z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M57.518 535.982a2.286 2.286 0 1 1 4.572 0 2.286 2.286 0 0 1-4.572 0m0-99.836a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002\" clip-rule=\"evenodd\"><\/path><\/g><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M979.195-28.206V397.98m81.185-524.745V397.98\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M1141.45 168.46H964zm0 98.334H964zm0 98.333H964zm66.55-295H964z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M1138.66 70.148a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49-.001zm-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.25zm-81.707 0a2.25 2.25 0 1 0 4.5.004 2.25 2.25 0 0 0-4.5-.005zm81.707 98.299a2.25 2.25 0 0 0 2.25 2.251 2.252 2.252 0 0 0 0-4.503 2.253 2.253 0 0 0-2.25 2.252m-81.707 0a2.25 2.25 0 1 0 4.498 0 2.25 2.25 0 0 0-2.249-2.252 2.25 2.25 0 0 0-2.249 2.252m161.917-.001a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m0 98.299a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m81.707 98.299c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m161.917 0a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0\" clip-rule=\"evenodd\"><\/path><\/g><\/svg><div class=\"bstn-blocks-hero-with-ri__container\"><div class=\"bstn-blocks-hero-with-ri__copy-container\"><p class=\"bstn-blocks-hero-with-ri__subtitle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 14 17\" class=\"bstn-blocks-hero-with-ri__subtitle-icon\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12.554 16H2.444c-.383 0-.75-.158-1.021-.44A1.53 1.53 0 0 1 1 14.5M6.777 2H2.926c-.511 0-1 .21-1.362.586A2.04 2.04 0 0 0 1 4v10.5c0-.398.152-.78.423-1.06.27-.282.638-.44 1.021-.44h9.629c.127 0 .25-.053.34-.146a.5.5 0 0 0 .141-.354v-10c0-.133-.05-.26-.14-.354A.48.48 0 0 0 12.072 2h-1.445m.964 14v-3\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M10.628 9 8.703 7 6.777 9V2c0-.265.101-.52.282-.707A.94.94 0 0 1 7.739 1h1.926c.256 0 .5.105.681.293.18.187.282.442.282.707z\"><\/path><\/svg>2026 Guide<button class=\"share-tooltip\" data-share-tooltip-trigger=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 15\" class=\"share-tooltip__icon\"><path fill=\"currentColor\" d=\"M13.695 1.487 12.42 2.812l1.805 1.876H9.182c-1.99 0-3.61 1.681-3.61 3.75v.937h1.805v-.938c0-1.033.809-1.874 1.805-1.874h5.042L12.42 8.438l1.276 1.326 3.985-4.138-3.985-4.14z\"><\/path><path fill=\"currentColor\" d=\"M10.085 13.125H1.96V1.875h9.929V0H.155v15H11.89v-4.688h-1.805z\"><\/path><\/svg><div class=\"share-tooltip__share-options\" aria-hidden=\"true\" data-share-tooltip-share-options-template=\"true\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=%s\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"share-tooltip__link\" data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 17 16\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" d=\"M16.098 8.049A8.05 8.05 0 1 0 6.791 16v-5.625H4.747V8.05h2.044V6.276c0-2.017 1.201-3.132 3.04-3.132.88 0 1.802.157 1.802.157v1.981h-1.016c-1 0-1.31.62-1.31 1.258v1.509h2.232l-.357 2.326H9.306V16a8.05 8.05 0 0 0 6.792-7.951\"><\/path><\/svg><\/a><a href=\"https:\/\/twitter.com\/intent\/tweet?url=%s\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"share-tooltip__link\" data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 16 13\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" d=\"M14.356 3.236c.006.143.006.28.006.423.007 4.334-3.295 9.338-9.332 9.338A9.33 9.33 0 0 1 0 11.522a6.6 6.6 0 0 0 4.855-1.364 3.29 3.29 0 0 1-3.068-2.282 3.2 3.2 0 0 0 1.482-.058 3.27 3.27 0 0 1-2.632-3.21v-.04c.455.254.968.397 1.488.41A3.29 3.29 0 0 1 1.111.598a9.33 9.33 0 0 0 6.766 3.431A3.29 3.29 0 0 1 8.825.89a3.294 3.294 0 0 1 4.647.143 6.5 6.5 0 0 0 2.086-.8 3.3 3.3 0 0 1-1.443 1.814A6.8 6.8 0 0 0 16 1.534a6.7 6.7 0 0 1-1.644 1.702\"><\/path><\/svg><\/a><a href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=%s\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"share-tooltip__link\" data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 16 16\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M14 0H2C.9 0 0 .9 0 2v12c0 1.1.9 2 2 2h12c1.1 0 2-.9 2-2V2c0-1.1-.9-2-2-2M4.4 13.6H2.1V6.4h2.4v7.2zM3.3 5.4C2.5 5.4 2 4.8 2 4.2 2 3.5 2.5 3 3.4 3c.8 0 1.3.5 1.3 1.2-.1.6-.6 1.2-1.4 1.2m9.8 8.2h-2.4V9.7c0-1-.3-1.6-1.2-1.6-.7 0-1.1.4-1.3.9v4.5H5.8V6.3h2.4v1c.3-.5.9-1.2 2.2-1.2 1.6 0 2.8 1 2.8 3.2v4.3z\" clip-rule=\"evenodd\"><\/path><\/svg><\/a><span class=\"share-tooltip__link\" aria-label=\"Copy article link\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 19 18\" class=\"share-tooltip__share-option-icon\" data-share-tooltip-copy-link=\"true\"><path fill=\"currentColor\" d=\"m2.265 12.784 1.265-1.266-.633-.633a.896.896 0 0 1 0-1.266l7.595-7.593a.893.893 0 0 1 1.266 0l.633.632 1.264-1.264-.631-.633c-1.015-1.015-2.785-1.015-3.798 0L1.633 8.354a2.69 2.69 0 0 0 0 3.797zm15.821-6.96-.634-.632-1.265 1.265.633.633c.17.169.262.393.262.633a.9.9 0 0 1-.262.631L9.227 15.95a.92.92 0 0 1-1.266 0l-.633-.633-1.266 1.265.633.632a2.67 2.67 0 0 0 1.9.787c.716 0 1.39-.28 1.897-.787l7.594-7.593c.506-.507.786-1.18.786-1.897s-.28-1.392-.786-1.899zm0-3.797L16.82.76l-6.328 6.33 1.266 1.266zm-8.86 8.857L7.961 9.619l-6.328 6.33 1.265 1.264z\"><\/path><\/svg><\/span><\/div><\/button><\/p><h1 class=\"bstn-blocks-hero-with-ri__title\">What Is Graphic Design?<\/h1><p class=\"bstn-blocks-hero-with-ri__description\">BrainStation\u2019s Graphic Designer career guide is intended to help you take the first steps toward a career in graphic design. Read on for an overview of graphic design, the types of graphic design, and the differences between graphic and UX design.<\/p><\/div><div class=\"bstn-blocks-hero-with-ri__ri-container\">    <div class=\"bstn-blocks-ri-form\">\n        <svg class=\"bstn-blocks-ri-form__bg-flair\" viewBox=\"0 0 436 496\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path opacity=\".2\"\n                  d=\"M442 28l-83 134m0 0l90 92m-90-92l-234-29.782M36 427l-62-237 151-57.782M36 427l-62 91m62-91l35 115M36 427l413-99-81 200M125 132.218L-26 113 56-39\"\n                  stroke=\"#959FB2\"\/>\n        <\/svg>\n        <div class=\"bstn-blocks-ri-form__wrapper bstn-blocks-ri-form__wrapper--default\" data-view-default>\n            <div class=\"bstn-blocks-ri-form__title-section\">\n                <p class=\"bstn-blocks-ri-form__title\">Become a Graphic Designer<\/p>\n                <p class=\"bstn-blocks-ri-form__subtitle\">Speak to a Learning Advisor to learn more about how our courses can help you become a Graphic Designer.<\/p>\n            <\/div>\n            <form class=\"bstn-blocks-ri-form__form-section\" method=\"POST\" action=\"\/wordpress\/signup\">\n                <input type=\"text\" name=\"productSlug\" value=\"\"\n                       hidden\/>\n                <input type=\"text\" name=\"source\" value=\"Typewriter Form\" hidden\/>\n                <input type=\"text\" name=\"campaignName\" value=\"career-guides\" hidden\/>\n                <input type=\"text\" name=\"url\" style=\"display: none !important\" title=\"Leave this field blank\"\n                       autoComplete=\"off\"\/>\n                <input type=\"hidden\" name=\"ht\"\n                       value=\"2026-05-27T17:19:21+00:00\"\/>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset\n                        class=\"bstn-blocks-ri-form__form-field-group bstn-blocks-ri-form__form-field-group--half\">\n                        <input\n                            type=\"text\"\n                            name=\"firstName\"\n                            placeholder=\"First Name\"\n                            class=\"bstn-blocks-ri-form__input--text\"\n                            required\n                        >\n                    <\/fieldset>\n                    <fieldset\n                        class=\"bstn-blocks-ri-form__form-field-group bstn-blocks-ri-form__form-field-group--half\">\n                        <input\n                            type=\"text\"\n                            name=\"lastName\"\n                            placeholder=\"Last Name\"\n                            class=\"bstn-blocks-ri-form__input--text\"\n                            required\n                        >\n                    <\/fieldset>\n                <\/div>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset class=\"bstn-blocks-ri-form__form-field-group\">\n                        <input\n                            type=\"email\"\n                            name=\"email\"\n                            placeholder=\"Email\"\n                            class=\"bstn-blocks-ri-form__input--text bstn-blocks-ri-form__form-row-input\"\n                            required\n                        >\n                    <\/fieldset>\n                <\/div>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset class=\"bstn-blocks-ri-form__form-field-group\">\n                        <input\n                            type=\"tel\"\n                            name=\"phoneNumber\"\n                            placeholder=\"(506) 234-5678 (Optional)\"\n                            class=\"bstn-blocks-ri-form__input--text bstn-blocks-ri-form__form-row-input input--phone\"\n                        >\n                    <\/fieldset>\n                <\/div>\n                <p class=\"bstn-blocks-ri-form__disclaimer\">By clicking &#8220;Submit&#8221;, you accept our <a href=\"\/terms-of-service\">Terms<\/a>.<\/p>\n                <button\n                    class=\"bstn-blocks-ri-form__form-submit is-style-kg-button-research-primary-variant\"\n                    type=\"submit\"\n                >\n                    Submit                <\/button>\n                <p class=\"bstn-blocks-ri-form__form-error\" data-form-error>Couldn&#8217;t submit! Refresh the page and try again?<\/p>\n            <\/form>\n            <div class=\"bstn-blocks-ri-form__notes-section\">\n                            <\/div>\n        <\/div>\n        <div\n            class=\"bstn-blocks-ri-form__wrapper bstn-blocks-ri-form__wrapper--success bstn-blocks-ri-form__wrapper--hidden\"\n            data-view-success>\n            <svg class=\"bstn-blocks-ri-form__success-icon\" viewBox=\"0 0 48 48\" fill=\"none\"\n                 xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path\n                    d=\"M24 0c13.255 0 24 10.745 24 24S37.255 48 24 48 0 37.255 0 24 10.745 0 24 0zm0 2C11.85 2 2 11.85 2 24s9.85 22 22 22 22-9.85 22-22S36.15 2 24 2z\"\n                    fill=\"currentColor\"\/>\n                <path\n                    d=\"M32.282 17.304a1 1 0 011.54 1.266l-.104.126-13.08 13.5a1 1 0 01-1.289.126l-.125-.103-4.92-4.76a1 1 0 011.266-1.54l.125.103 4.201 4.064 12.386-12.782z\"\n                    fill=\"currentColor\"\/>\n            <\/svg>\n            <p class=\"bstn-blocks-ri-form__success-title\">Thank you!<\/p>\n            <p class=\"bstn-blocks-ri-form__success-desc\">We will be in touch soon.<\/p>\n                    <\/div>\n    <\/div>\n    <\/div><\/div><\/div><\/header>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Graphic design is the craft of planning and creating visual content to communicate ideas and messages. Graphic design is everywhere you look in the digital age \u2014 from billboards to cereal boxes to mobile apps. Through incorporating different elements and principles, these designs can influence our perception and emotions.<\/p>\n\n\n\n<p>Graphic design is also known as communication design, and Graphic Designers are essentially visual communicators. They bring visual concepts to life, most commonly through graphic design software, and inform or engage consumers through text, graphics and images.<\/p>\n\n\n\n<p>Graphic design is one way that companies connect with consumers. Design can be used to promote and sell products, to convey a message, or to develop a brand identity. Though some graphic design has a commercial purpose, Graphic Designers combine art and business, so the creative process is informed in part by business goals.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"what-are-elements-principles-graphic-design\"><h2 class=\"bstn-blocks-heading__heading-element\">What Are the Elements and Principles of Graphic Design?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>The elements and principles of graphic design include line, color, shape, space, texture, typography, scale, dominance and emphasis, and balance. Together, they work to create visually appealing work that conveys a message.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Line<\/h3><\/div>\n\n\n\n<p>Lines are present in nearly every design, whether they are straight, curved, thin, thick, dashed, long, or short. Lines connect any two points. They are useful for dividing space as well as directing the viewer\u2019s attention in a specific direction.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Color<\/h3><\/div>\n\n\n\n<p>Color is perhaps the most important and obvious element of a design. It can create impact right away, and it is noticed by everyone, even those without a design background. Colors can be used in backgrounds or within other elements like lines, shapes, or typography. Colors create emotions and moods. For example, red can represent passion and green can represent nature.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Shape<\/h3><\/div>\n\n\n\n<p>Shape, also known as form, is the combination of lines. Shapes can be circles, squares, rectangles, triangles, or other abstract forms. Most designs include at least one shape. Similar to color, shapes have different associations. A circle may be used to represent unity, whereas a square could represent structure. The color, style, background, and texture of a shape can all influence the viewer\u2019s perception.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Space<\/h3><\/div>\n\n\n\n<p>White or negative space is crucial in design because it enhances readability for the human eye. Good designs will utilize space to give other elements room to breathe.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Texture<\/h3><\/div>\n\n\n\n<p>Textures are becoming more commonly used, replacing single-color backgrounds. Textures can include paper, stone, concrete, brick, and fabric. They may be subtle or obvious and be used sparingly or liberally. Textures can be helpful to create a three-dimensional appearance.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Typography<\/h3><\/div>\n\n\n\n<p>When working with text, Graphic Designers need to consider the relationship between how text looks and what it says. Typography is the art of arranging text in legible and engaging ways. Different moods or emotions can be expressed through different type choices. Good typography should create a strong visual hierarchy, provide balance and set the right tone.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Scale<\/h3><\/div>\n\n\n\n<p>The scale and size of objects, shapes, and other elements can make certain parts of a design more dynamic. Scale can be used to create a visual hierarchy. Using scale, Graphic Designers can create focal points and highlight important areas.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Dominance and emphasis<\/h3><\/div>\n\n\n\n<p>Dominance and emphasis create a focal point in a design. It helps with the design flow and can guide the viewer to other parts of the design.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Balance<\/h3><\/div>\n\n\n\n<p>Graphic Designers need to consider how design elements are distributed. Balanced designs offer stability, while unbalanced designs can be dynamic. Balance is achieved through shapes, colors, textures, lines, and other elements.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Harmony<\/h3><\/div>\n\n\n\n<p>Harmony is one of the main goals of graphic design. In a good design, every element needs to work together and complement each other. However, if everything is the same, a design can become monotonous. Designs need to strike a fine balance between harmony and contrast.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"different-types-graphic-design\"><h2 class=\"bstn-blocks-heading__heading-element\">What Are the Different Types of Graphic Design?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Graphic design is all around us, which means there are a range of graphic and UX design areas and specializations. Each type of design requires specific graphic design skills and techniques.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><meta charset=\"utf-8\">Visual identity graphic design<\/h3><\/div>\n\n\n\n<p>Visual identity graphic design focuses on the visual elements of a brand. It aims to communicate a brand\u2019s identity through images, shapes, and colors. Graphic Designers within this area create elements like logos, typography, color palettes, and image libraries that represent a brand. They also develop visual brand guidelines to ensure brand consistency across all uses.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><meta charset=\"utf-8\">Marketing and advertising graphic design<\/h3><\/div>\n\n\n\n<p>This type of design is used to sell products or services. This may involve print advertisements, such as posters, billboards, flyers, catalogs and packaging, or digital advertisements, such as television ads, video ads, or social media posts.<\/p>\n\n\n\n<p>If Graphic Designers work in this area, they spend a lot of time creating assets for marketing strategies and campaigns. They develop ideas, research consumer habits, and create designs that speak to the target audience. This type of design involves a strong knowledge of how to sell a product and how to entice consumers.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Web design<\/h3><\/div>\n\n\n\n<p>Web design involves planning and building the appearance, layout, structure, and design of websites. It focuses on the front-facing aspects of a website, including the user experience. Although somewhat similar to a graphic design career, Web Designers combine a variety of visual elements, such as text, photos, graphics, and video, to create appealing and user-friendly sites and pages. Web design is also closely connected to UX and UI design.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Publication graphic design<\/h3><\/div>\n\n\n\n<p>This design focuses on creating layouts and selecting typography and artwork, including photography, graphics, and illustrations. Graphic Designers in this area work with books, newspapers, magazines, and catalogs. They need to understand color management, printing, and digital publishing.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Packaging graphic design<\/h3><\/div>\n\n\n\n<p>Packaging not only protects products, but it is also an important marketing tool. Graphic Designers in this area develop concepts, mockups, and print-ready files. Packaging graphic design requires an understanding of print processes, as well as industrial design and manufacturing. Packaging Graphic Designers need to track trends and competitors so they can create packaging that stands out to consumers.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Motion graphic design<\/h3><\/div>\n\n\n\n<p>Motion graphic design is a new speciality area in the graphic design industry, though it is quickly growing and demand is increasing for Motion Graphic Designers. At a basic level, this type of design involves any graphic in motion. This can include animations, banners, title sequences, trailers, or video games.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Environmental graphic design<\/h3><\/div>\n\n\n\n<p>Environmental graphic design is a multidisciplinary practice that combines graphic, architectural, interior, landscape, and industrial design. This type of design connects people to places. Typically, these Designers will have a background in graphic design and architecture. They should be familiar with industrial design concepts and architectural plans. They may work on projects such as public transportation navigation, retail store interiors, signage, and office branding.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Illustration for graphic design<\/h3><\/div>\n\n\n\n<p>Graphic Artists create original artwork through a combination of media and techniques. They often have a background in fine arts, animation, or architecture. Graphic Artists collaborate closely with writers, editors, marketers and art directors across all types of graphic design.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"difference-ux-graphic-design\"><h2 class=\"bstn-blocks-heading__heading-element\">What Is the Difference Between UX Design and Graphic Design?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Graphic design focuses on the appearance of a product, while UX design focuses on the user\u2019s overall experience with the product. These two types of design have many elements in common, but there are a few important differences between the two.<\/p>\n\n\n\n<p>The goal of graphic design is to create visually appealing products that convey certain messages or information. Graphic Designers focus on branding, typography, layout, and the overall principles of design composition. They work on a range of materials, including advertisements, flyers, logos, packaging, and animations.<\/p>\n\n\n\n<p>Graphic design is one component of UX design. However, UX design looks at the overall product. The goal is to enhance user satisfaction through improving the usability, accessibility, and pleasure of interacting with the product. UX design involves researching, prototyping, and testing.<\/p>\n\n\n\n<p>Graphic Designers and UX Designers work closely together, and there is overlap in some of their tasks, as well as the skills involved. Some Designers alternate between graphic design and UX design throughout their career. The transferable skills gained from graphic design can also be very helpful for transitioning to UX design.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\"><h2 class=\"bstn-blocks-heading__heading-element\">Benefits of Graphic Design<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Investing in graphic design can offer many benefits for a company, including:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Consistent, identifiable branding<\/h3><\/div>\n\n\n\n<p>Having a Graphic Designer create or select the right logos, images, graphics, or layout for your creative materials will create visual consistency for your company across all of the different channels it uses to interact with clients. Think of any successful company and how much graphic design plays into its branding and any forward-facing design choices.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Visual communication<\/h3><\/div>\n\n\n\n<p>Beyond establishing your brand, graphic design is a key tool in telling your target audience what you want it to hear. A photograph or text alone can\u2019t convey all that good graphics can, so it\u2019s the job of a Graphic Designer to find out ways to create emotionally resonant creative materials.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Boost sales and competitive position<\/h3><\/div>\n\n\n\n<p>Good graphic design will make a company more visible in the marketplace, which will translate to a boost in revenue. Given the link between smart graphic design and concerns like usability and user experience, there\u2019s plenty of evidence to show that just graphic design alone has a major effect on customer behavior.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-content-navigation-footer bstn-blocks-content-nav-footer bstn-blocks-content-nav-footer--article\"><div class=\"bstn-blocks-content-nav-footer__links-container\"><div class=\"bstn-blocks-content-nav-footer__link-container\"><p class=\"bstn-blocks-content-nav-footer__link-title bstn-blocks-content-nav-footer__link--desktop\">Previous<\/p><a class=\"bstn-blocks-content-nav-footer__link\" href=\"https:\/\/brainstation.io\/career-guides\/graphic-designer\"><span class=\"bstn-blocks-content-nav-footer__link-icon-wrapper bstn-blocks-content-nav-footer__link-icon-wrapper--left\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 18 18\" fill=\"none\" class=\"bstn-blocks-content-nav-footer__link-icon bstn-blocks-content-nav-footer__link-icon--left\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 001.31 1.511l5.477-4.749a1 1 0 000-1.511l-5.477-4.75a1.001 1.001 0 00-1.31 1.512l4.606 3.993-4.606 3.994z\"><\/path><\/svg><\/span><span class=\"bstn-blocks-content-nav-footer__link-text bstn-blocks-content-nav-footer__link--desktop\">Graphic Designer<\/span><\/a><\/div><div class=\"bstn-blocks-content-nav-footer__link-container\"><p class=\"bstn-blocks-content-nav-footer__link-title\">Next<\/p><a class=\"bstn-blocks-content-nav-footer__link\" href=\"https:\/\/brainstation.io\/career-guides\/what-does-a-graphic-designer-do\"><span class=\"bstn-blocks-content-nav-footer__link-text\">What Does a Graphic Designer Do?<\/span><span class=\"bstn-blocks-content-nav-footer__link-icon-wrapper bstn-blocks-content-nav-footer__link-icon-wrapper--right\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 18 18\" fill=\"none\" class=\"bstn-blocks-content-nav-footer__link-icon bstn-blocks-content-nav-footer__link-icon--right\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 001.31 1.511l5.477-4.749a1 1 0 000-1.511l-5.477-4.75a1.001 1.001 0 00-1.31 1.512l4.606 3.993-4.606 3.994z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-bstn-blocks-course-cta bstn-blocks-course-cta\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 1140 621\" class=\"bstn-blocks-course-cta__bg-flair--rich\"><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.026 736.434V203.02\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.364 436.132-120 436.131zm0-99.873H-120zm0-99.872H-120zM128 536.004h-248z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M57.518 535.982a2.286 2.286 0 1 1 4.572 0 2.286 2.286 0 0 1-4.572 0m0-99.836a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002\" clip-rule=\"evenodd\"><\/path><\/g><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M979.195-28.206V397.98m81.185-524.745V397.98\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M1141.45 168.46H964zm0 98.334H964zm0 98.333H964zm66.55-295H964z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M1138.66 70.148a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49-.001zm-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.25zm-81.707 0a2.25 2.25 0 1 0 4.5.004 2.25 2.25 0 0 0-4.5-.005zm81.707 98.299a2.25 2.25 0 0 0 2.25 2.251 2.252 2.252 0 0 0 0-4.503 2.253 2.253 0 0 0-2.25 2.252m-81.707 0a2.25 2.25 0 1 0 4.498 0 2.25 2.25 0 0 0-2.249-2.252 2.25 2.25 0 0 0-2.249 2.252m161.917-.001a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m0 98.299a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m81.707 98.299c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m161.917 0a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0\" clip-rule=\"evenodd\"><\/path><\/g><\/svg><div class=\"bstn-blocks-course-cta__container\"><div class=\"bstn-blocks-course-cta__copy-container\"><p class=\"bstn-blocks-course-cta__subtitle\"><span>get started<\/span><\/p><h2 class=\"bstn-blocks-course-cta__title\">Accelerate Your Design Career<\/h2><p class=\"bstn-blocks-course-cta__description\">Courses built on adaptive curriculum and led by leading industry experts.<\/p><ul class=\"bstn-blocks-course-cta__description-checklist wp-block-list is-style-kg-list-checklist-alternate\"><li><p class=\"bstn-blocks-course-cta__checklist-item\">Work on projects in a collaborative setting<\/p><\/li><li><p class=\"bstn-blocks-course-cta__checklist-item\">Get access to VIP events and workshops<\/p><\/li><li><p class=\"bstn-blocks-course-cta__checklist-item\">Taught by industry experts<\/p><\/li><\/ul><a class=\"bstn-blocks-course-cta__cta-button\" href=\"https:\/\/brainstation.io\/book-call\/user-experience-immersive\">Learn more<\/a><\/div><div class=\"bstn-blocks-course-cta__course-container\"><h3 class=\"bstn-blocks-course-cta__course-list-heading\">recommended Certifications<br><a href=\"https:\/\/brainstation.io\/course\/online\/product-design\"><\/a><\/h3><ul class=\"bstn-blocks-course-cta__course-list\">\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/online\/product-design\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--yellow\">Professional Certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/online\/product-design\">Product Design Certification (PDC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Product Design Certification (PDC\u2122)<\/p><\/a><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/new-york\/design-leadership\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--blue\">Leadership Certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/new-york\/design-leadership\">Design Leadership Certification (DLC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Design Leadership Certification (DLC\u2122)<\/p><\/a><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/online\/artificial-intelligence\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--yellow\">Professional Certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/online\/artificial-intelligence\">Artificial Intelligence Certification (AIC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Artificial Intelligence Certification (AIC\u2122)<\/p><\/a><\/div>\n<\/ul><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-127454","career-guide","type-career-guide","status-publish","format-standard","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/career-guide"}],"version-history":[{"count":10,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127454\/revisions"}],"predecessor-version":[{"id":135730,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127454\/revisions\/135730"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=127454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=127454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=127454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}