{"id":127721,"date":"2021-12-10T15:24:20","date_gmt":"2021-12-10T20:24:20","guid":{"rendered":"https:\/\/brainstation.io\/?post_type=career-guide&#038;p=127721"},"modified":"2026-04-23T09:17:20","modified_gmt":"2026-04-23T13:17:20","slug":"product-manager-vs-project-manager","status":"publish","type":"career-guide","link":"https:\/\/brainstation.io\/career-guides\/product-manager-vs-project-manager","title":{"rendered":"Product Manager vs Project Manager"},"content":{"rendered":"\n<header class=\"wp-block-bstn-blocks-hero-with-ri bstn-blocks-hero-with-ri\"><div class=\"bstn-blocks-hero-with-ri__full-width-wrapper bstn-blocks-hero-with-ri__full-width-wrapper--main bstn-blocks-hero-with-ri__full-width-wrapper--bg-flair\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 1140 621\" class=\"bstn-blocks-hero-with-ri__bg-flair--rich\"><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.026 736.434V203.02\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.364 436.132-120 436.131zm0-99.873H-120zm0-99.872H-120zM128 536.004h-248z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M57.518 535.982a2.286 2.286 0 1 1 4.572 0 2.286 2.286 0 0 1-4.572 0m0-99.836a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002\" clip-rule=\"evenodd\"><\/path><\/g><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M979.195-28.206V397.98m81.185-524.745V397.98\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M1141.45 168.46H964zm0 98.334H964zm0 98.333H964zm66.55-295H964z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M1138.66 70.148a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49-.001zm-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.25zm-81.707 0a2.25 2.25 0 1 0 4.5.004 2.25 2.25 0 0 0-4.5-.005zm81.707 98.299a2.25 2.25 0 0 0 2.25 2.251 2.252 2.252 0 0 0 0-4.503 2.253 2.253 0 0 0-2.25 2.252m-81.707 0a2.25 2.25 0 1 0 4.498 0 2.25 2.25 0 0 0-2.249-2.252 2.25 2.25 0 0 0-2.249 2.252m161.917-.001a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m0 98.299a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m81.707 98.299c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m161.917 0a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0\" clip-rule=\"evenodd\"><\/path><\/g><\/svg><div class=\"bstn-blocks-hero-with-ri__container\"><div class=\"bstn-blocks-hero-with-ri__copy-container\"><p class=\"bstn-blocks-hero-with-ri__subtitle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 14 17\" class=\"bstn-blocks-hero-with-ri__subtitle-icon\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12.554 16H2.444c-.383 0-.75-.158-1.021-.44A1.53 1.53 0 0 1 1 14.5M6.777 2H2.926c-.511 0-1 .21-1.362.586A2.04 2.04 0 0 0 1 4v10.5c0-.398.152-.78.423-1.06.27-.282.638-.44 1.021-.44h9.629c.127 0 .25-.053.34-.146a.5.5 0 0 0 .141-.354v-10c0-.133-.05-.26-.14-.354A.48.48 0 0 0 12.072 2h-1.445m.964 14v-3\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M10.628 9 8.703 7 6.777 9V2c0-.265.101-.52.282-.707A.94.94 0 0 1 7.739 1h1.926c.256 0 .5.105.681.293.18.187.282.442.282.707z\"><\/path><\/svg>2026 Guide<button class=\"share-tooltip\" data-share-tooltip-trigger=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 15\" class=\"share-tooltip__icon\"><path fill=\"currentColor\" d=\"M13.695 1.487 12.42 2.812l1.805 1.876H9.182c-1.99 0-3.61 1.681-3.61 3.75v.937h1.805v-.938c0-1.033.809-1.874 1.805-1.874h5.042L12.42 8.438l1.276 1.326 3.985-4.138-3.985-4.14z\"><\/path><path fill=\"currentColor\" d=\"M10.085 13.125H1.96V1.875h9.929V0H.155v15H11.89v-4.688h-1.805z\"><\/path><\/svg><div class=\"share-tooltip__share-options\" aria-hidden=\"true\" data-share-tooltip-share-options-template=\"true\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=%s\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"share-tooltip__link\" data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 17 16\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" d=\"M16.098 8.049A8.05 8.05 0 1 0 6.791 16v-5.625H4.747V8.05h2.044V6.276c0-2.017 1.201-3.132 3.04-3.132.88 0 1.802.157 1.802.157v1.981h-1.016c-1 0-1.31.62-1.31 1.258v1.509h2.232l-.357 2.326H9.306V16a8.05 8.05 0 0 0 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data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 16 16\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M14 0H2C.9 0 0 .9 0 2v12c0 1.1.9 2 2 2h12c1.1 0 2-.9 2-2V2c0-1.1-.9-2-2-2M4.4 13.6H2.1V6.4h2.4v7.2zM3.3 5.4C2.5 5.4 2 4.8 2 4.2 2 3.5 2.5 3 3.4 3c.8 0 1.3.5 1.3 1.2-.1.6-.6 1.2-1.4 1.2m9.8 8.2h-2.4V9.7c0-1-.3-1.6-1.2-1.6-.7 0-1.1.4-1.3.9v4.5H5.8V6.3h2.4v1c.3-.5.9-1.2 2.2-1.2 1.6 0 2.8 1 2.8 3.2v4.3z\" clip-rule=\"evenodd\"><\/path><\/svg><\/a><span class=\"share-tooltip__link\" aria-label=\"Copy article link\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 19 18\" class=\"share-tooltip__share-option-icon\" data-share-tooltip-copy-link=\"true\"><path fill=\"currentColor\" d=\"m2.265 12.784 1.265-1.266-.633-.633a.896.896 0 0 1 0-1.266l7.595-7.593a.893.893 0 0 1 1.266 0l.633.632 1.264-1.264-.631-.633c-1.015-1.015-2.785-1.015-3.798 0L1.633 8.354a2.69 2.69 0 0 0 0 3.797zm15.821-6.96-.634-.632-1.265 1.265.633.633c.17.169.262.393.262.633a.9.9 0 0 1-.262.631L9.227 15.95a.92.92 0 0 1-1.266 0l-.633-.633-1.266 1.265.633.632a2.67 2.67 0 0 0 1.9.787c.716 0 1.39-.28 1.897-.787l7.594-7.593c.506-.507.786-1.18.786-1.897s-.28-1.392-.786-1.899zm0-3.797L16.82.76l-6.328 6.33 1.266 1.266zm-8.86 8.857L7.961 9.619l-6.328 6.33 1.265 1.264z\"><\/path><\/svg><\/span><\/div><\/button><\/p><h1 class=\"bstn-blocks-hero-with-ri__title\">Product Manager vs Project Manager<\/h1><p class=\"bstn-blocks-hero-with-ri__description\">BrainStation&#8217;s Product Manager career guide is intended to help you take the first steps toward a lucrative career in product management. Read on for an overview of the differences between a Product Manager and a Project Manager role, as well as their respective job responsibilities.<\/p><\/div><div class=\"bstn-blocks-hero-with-ri__ri-container\">    <div class=\"bstn-blocks-ri-form\">\n        <svg class=\"bstn-blocks-ri-form__bg-flair\" viewBox=\"0 0 436 496\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path opacity=\".2\"\n                  d=\"M442 28l-83 134m0 0l90 92m-90-92l-234-29.782M36 427l-62-237 151-57.782M36 427l-62 91m62-91l35 115M36 427l413-99-81 200M125 132.218L-26 113 56-39\"\n                  stroke=\"#959FB2\"\/>\n        <\/svg>\n        <div class=\"bstn-blocks-ri-form__wrapper bstn-blocks-ri-form__wrapper--default\" data-view-default>\n            <div class=\"bstn-blocks-ri-form__title-section\">\n                <p class=\"bstn-blocks-ri-form__title\">Become a Product Manager<\/p>\n                <p class=\"bstn-blocks-ri-form__subtitle\">Speak to a Learning Advisor to learn more about how our courses can help you become a Product Manager.<\/p>\n            <\/div>\n            <form class=\"bstn-blocks-ri-form__form-section\" method=\"POST\" action=\"\/wordpress\/signup\">\n                <input type=\"text\" name=\"productSlug\" value=\"product-management\"\n                       hidden\/>\n                <input type=\"text\" name=\"source\" value=\"Typewriter Form\" hidden\/>\n                <input type=\"text\" name=\"campaignName\" value=\"career-guides\" hidden\/>\n                <input type=\"text\" name=\"url\" style=\"display: none !important\" title=\"Leave this field blank\"\n                       autoComplete=\"off\"\/>\n                <input type=\"hidden\" name=\"ht\"\n                       value=\"2026-05-21T16:52:34+00:00\"\/>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset\n                        class=\"bstn-blocks-ri-form__form-field-group bstn-blocks-ri-form__form-field-group--half\">\n                        <input\n                            type=\"text\"\n                            name=\"firstName\"\n                            placeholder=\"First Name\"\n                            class=\"bstn-blocks-ri-form__input--text\"\n                            required\n                        >\n                    <\/fieldset>\n                    <fieldset\n                        class=\"bstn-blocks-ri-form__form-field-group bstn-blocks-ri-form__form-field-group--half\">\n                        <input\n                            type=\"text\"\n                            name=\"lastName\"\n                            placeholder=\"Last Name\"\n                            class=\"bstn-blocks-ri-form__input--text\"\n                            required\n                        >\n                    <\/fieldset>\n                <\/div>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset class=\"bstn-blocks-ri-form__form-field-group\">\n                        <input\n                            type=\"email\"\n                            name=\"email\"\n                            placeholder=\"Email\"\n                            class=\"bstn-blocks-ri-form__input--text bstn-blocks-ri-form__form-row-input\"\n                            required\n                        >\n                    <\/fieldset>\n                <\/div>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset class=\"bstn-blocks-ri-form__form-field-group\">\n                        <input\n                            type=\"tel\"\n                            name=\"phoneNumber\"\n                            placeholder=\"(506) 234-5678 (Optional)\"\n                            class=\"bstn-blocks-ri-form__input--text bstn-blocks-ri-form__form-row-input input--phone\"\n                        >\n                    <\/fieldset>\n                <\/div>\n                <p class=\"bstn-blocks-ri-form__disclaimer\">By clicking &#8220;Submit&#8221;, you accept our <a href=\"\/terms-of-service\">Terms<\/a>.<\/p>\n                <button\n                    class=\"bstn-blocks-ri-form__form-submit is-style-kg-button-research-primary-variant\"\n                    type=\"submit\"\n                >\n                    Submit                <\/button>\n                <p class=\"bstn-blocks-ri-form__form-error\" data-form-error>Couldn&#8217;t submit! Refresh the page and try again?<\/p>\n            <\/form>\n            <div class=\"bstn-blocks-ri-form__notes-section\">\n                                    <a href=\"\/course\/online\/product-management\" class=\"bstn-blocks-ri-form__note-link\">\n                        <span class=\"bstn-blocks-ri-form__note-link-text\">Learn more about our Product Management Course<\/span>\n                        <svg class=\"bstn-blocks-ri-form__note-link-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                             viewBox=\"0 0 18 18\" fill=\"none\">\n                            <path fill=\"currentColor\"\n                                  d=\"M6.345 12.743a1 1 0 001.31 1.511l5.477-4.749a1 1 0 000-1.511l-5.477-4.75a1.001 1.001 0 00-1.31 1.512l4.606 3.993-4.606 3.994z\"\/>\n                        <\/svg>\n                    <\/a>\n                            <\/div>\n        <\/div>\n        <div\n            class=\"bstn-blocks-ri-form__wrapper bstn-blocks-ri-form__wrapper--success bstn-blocks-ri-form__wrapper--hidden\"\n            data-view-success>\n            <svg class=\"bstn-blocks-ri-form__success-icon\" viewBox=\"0 0 48 48\" fill=\"none\"\n                 xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path\n                    d=\"M24 0c13.255 0 24 10.745 24 24S37.255 48 24 48 0 37.255 0 24 10.745 0 24 0zm0 2C11.85 2 2 11.85 2 24s9.85 22 22 22 22-9.85 22-22S36.15 2 24 2z\"\n                    fill=\"currentColor\"\/>\n                <path\n                    d=\"M32.282 17.304a1 1 0 011.54 1.266l-.104.126-13.08 13.5a1 1 0 01-1.289.126l-.125-.103-4.92-4.76a1 1 0 011.266-1.54l.125.103 4.201 4.064 12.386-12.782z\"\n                    fill=\"currentColor\"\/>\n            <\/svg>\n            <p class=\"bstn-blocks-ri-form__success-title\">Thank you!<\/p>\n            <p class=\"bstn-blocks-ri-form__success-desc\">We will be in touch soon.<\/p>\n                            <a href=\"\/course\/online\/product-management\" class=\"bstn-blocks-ri-form__note-link\">\n                    <span class=\"bstn-blocks-ri-form__note-link-text\">View Product Management Course page<\/span>\n                    <svg class=\"bstn-blocks-ri-form__note-link-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                         viewBox=\"0 0 18 18\"\n                         fill=\"none\">\n                        <path fill=\"currentColor\"\n                              d=\"M6.345 12.743a1 1 0 001.31 1.511l5.477-4.749a1 1 0 000-1.511l-5.477-4.75a1.001 1.001 0 00-1.31 1.512l4.606 3.993-4.606 3.994z\"\/>\n                    <\/svg>\n                <\/a>\n                    <\/div>\n    <\/div>\n    <\/div><\/div><\/div><\/header>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Navigating the world of tech careers often leads to a common crossroad: product management vs. project management. While they share a similar acronym (PM) and often work in the same Slack channels and both balance stakeholder management, their goals, daily tasks, and long-term impacts on a business have key differences.<\/p>\n\n\n\n<p>This guide explores the difference between product and project manager roles to help you decide which path aligns with your strengths.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Overview<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list is-style-kg-list-primary\">\n<li><a href=\"#Product-Management-vs-Project-Management-The-Core-Difference\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">Product Management vs. Project Management: The Core Difference<\/a><\/li>\n\n\n\n<li><a href=\"#stages-of-the-product-lifecycle\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">Stages of the Product Lifecycle<\/a><\/li>\n\n\n\n<li><a href=\"#what-is-a-product-manager-the-what-and-why\" data-type=\"internal\" data-id=\"#what-is-a-product-manager-the-what-and-why\">What is a Product Manager? (The &#8220;What&#8221; and &#8220;Why&#8221;)<\/a><\/li>\n\n\n\n<li><a href=\"#what-is-a-project-manager-the-how-and-when\" data-type=\"internal\" data-id=\"#what-is-a-project-manager-the-how-and-when\">What is a Project Manager? (The &#8220;How&#8221; and &#8220;When&#8221;)<\/a><\/li>\n\n\n\n<li><a href=\"#product-manager-vs-project-manager-salary\" data-type=\"internal\" data-id=\"#product-manager-vs-project-manager-salary\">Product Manager vs Project Manager Salary<\/a><\/li>\n\n\n\n<li><a href=\"#product-vs-project-management-tools\" data-type=\"internal\" data-id=\"#product-vs-project-management-tools\">Product vs. Project Management Tools<\/a><\/li>\n\n\n\n<li><a href=\"#case-study-launching-a-new-mobile-app\" data-type=\"internal\" data-id=\"#case-study-launching-a-new-mobile-app\">Case Study: Launching a Mobile App<\/a><\/li>\n\n\n\n<li><a href=\"#product-management-best-practices\" data-type=\"internal\" data-id=\"#product-management-best-practices\">Product Management Best Practices<\/a><\/li>\n\n\n\n<li><a href=\"#career-transition-project-manager-to-product-manager\" data-type=\"internal\" data-id=\"#career-transition-project-manager-to-product-manager\">Career Transition: Project Management to Product Management<\/a><\/li>\n\n\n\n<li><a href=\"#conclusion-which-pm-career-path-is-right-for-you\" data-type=\"internal\" data-id=\"#conclusion-which-pm-career-path-is-right-for-you\">Which PM Career is Right for You?<\/a><\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"Product-Management-vs-Project-Management-The-Core-Difference\"><h2 class=\"bstn-blocks-heading__heading-element\">Product Management vs. Project Management: The Core Difference<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>In the simplest terms, project management is about the &#8220;How&#8221; and &#8220;When&#8221;, while product management is about the &#8220;What&#8221; and &#8220;Why&#8221;.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--mid bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<div class=\"wp-block-bstn-blocks-text-icon-grid bstn-blocks-text-icon-grid\">\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-text-icon-entry__icon\"><path fill=\"none\" d=\"M0 .002h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M19 16h-3v2h3v2c0 .551-.449 1-1 1h-4v-5h-2v5h-2v-5H3v-3h7v-2H3v-1c0-.551.449-1 1-1h10V7H4c-1.654 0-3 1.346-3 3v10c0 1.654 1.346 3 3 3h14c1.654 0 3-1.346 3-3v-7h-2zM3 20v-2h5v3H4c-.551 0-1-.449-1-1M23.192 3.808a1.503 1.503 0 0 0-2.121 0l-.354.354 2.121 2.122.354-.354a1.504 1.504 0 0 0 0-2.122\"><\/path><path d=\"M15.06 9.818 14 13l3.182-1.06 4.949-4.949-2.121-2.122z\"><\/path><\/g><\/svg><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong>Product management<\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">Delivers a complete project. A project is a temporary endeavor with a defined beginning and end (e.g., migrating a database or launching a specific marketing campaign).<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-text-icon-entry__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M22 14V9c0-1.654-1.346-3-3-3h-3c0-2.206-1.794-4-4-4S8 3.794 8 6H5C3.346 6 2 7.346 2 9v5c0 .5.373.896.852.971l-.699 4.898a1.87 1.87 0 0 0 .427 1.496c.35.403.867.635 1.42.635h16c.553 0 1.07-.232 1.421-.635.351-.405.506-.95.428-1.496l-.7-4.898A.99.99 0 0 0 22 14M12 4c1.104 0 2 .898 2 2h-4c0-1.102.897-2 2-2M4 9c0-.552.449-1 1-1h14a1 1 0 0 1 1 1v4h-5v-1a1 1 0 0 0-1-1h-4a1 1 0 0 0-1 1v1H4zm9 4v2.382l-1 .5-1-.5V13zm-8.847 7 .714-5H9v1c0 .379.214.725.553.895l2 1a1 1 0 0 0 .894 0l2-1c.339-.17.553-.516.553-.895v-1h4.133l.714 5z\"><\/path><\/svg><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong>Project Management<\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">Delivers a usable, evolving product. A product is never truly &#8220;complete&#8221;. It requires continuous user research, improvement, iteration, and lifecycle management.<\/p><\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"stages-of-the-product-lifecycle\"><h2 class=\"bstn-blocks-heading__heading-element\">Stages of the Product Lifecycle <\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>A project manager focuses on a specific initiative through five distinct phases: initiation, planning, execution, monitoring, and completion. Once the goal is met the project post-mortem is written, the project manager moves on to a new and often unrelated task.<\/p>\n\n\n\n<p>Conversely, a product manager (PM) is the &#8220;mini-CEO&#8221; of the product. They are responsible for the product strategy from concept to launch and through years of continuous improvement following the business trajectory. They don&#8217;t step back after a launch, they dive into product analytics to see how to make the next version better.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"what-is-a-product-manager-the-what-and-why\"><h2 class=\"bstn-blocks-heading__heading-element\">What is a Product Manager? (The &#8220;What&#8221; and &#8220;Why&#8221;)<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>If you are wondering &#8220;what does a product manager do?&#8221;, think of them as the advocate for the customer. The product manager&#8217;s job sits at the intersection of business goals, user experience (UX), and technology.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left bstn-blocks-heading--divider\" id=\"what-skills-do-you-need-for-digital-marketing\"><h2 class=\"bstn-blocks-heading__heading-element\">Key Product Manager Responsibilities:<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">  Product Strategy<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>A product manager must leverage strategic thinking based on user needs and business goals. Crafting a vision that outlines how the product will evolve and why it will succeed against competitors based on market analysis.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">The Product Roadmap<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>A visual representation of the product&#8217;s evolution over time. It helps prioritize tasks and ensures the engineering team is building features that move the needle.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Product Backlog &amp; User Stories<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Maintaining a working list of &#8220;to-dos&#8221; from the perspective of the user.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Software Product Management<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>In tech, this involves working closely with software developers to ensure the technical build aligns with the customer needs.<\/p>\n<\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"what-is-a-project-manager-the-how-and-when\"><h2 class=\"bstn-blocks-heading__heading-element\">What is a Project Manager? (The &#8220;How&#8221; and &#8220;When&#8221;)<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>A project manager has a bird\u2019s-eye view of the resources required to finish a task. They are the masters of the &#8220;Triple Constraint&#8221;: Time, Cost, and Scope.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left bstn-blocks-heading--divider\" id=\"what-skills-do-you-need-for-digital-marketing\"><h2 class=\"bstn-blocks-heading__heading-element\">Key Project Manager Responsibilities:<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Project Plan<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>A detailed document mapping the success criteria for the path to completion, including the project timeline, budget breakdowns, how the team tracks progress and project resource allocation.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Risk Mitigation<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>A project management role includes identifying roadblocks before they happen and ensuring the team stays on schedule.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Stakeholder Communication<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Project managers ensure expectations from executives are set, met, and that &#8220;Project Handover&#8221; is seamless.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Project Post-Mortem<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Once they are finished overseeing projects, they will analyze what went well in this project&#8217;s lifecycle, the project goals achieved (and unachieved), to improve efficiency for the next project.<\/p>\n<\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"product-manager-vs-project-manager-salary\"><h2 class=\"bstn-blocks-heading__heading-element\">Product Manager vs. Project Manager Salary:<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>When comparing product and project manager salaries, there is a notable trend. Generally, product management roles command a higher base salary due to the strategic, revenue-driving nature of the role.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Role<\/strong><\/td><td><strong>Average Entry-Level Salary<\/strong><\/td><td><strong>Average Mid-Level Salary<\/strong><\/td><\/tr><tr><td><strong>Product Manager<\/strong><\/td><td>$95,000 &#8211; $115,000<\/td><td>$130,000 &#8211; $170,000<\/td><\/tr><tr><td><strong>Project Manager<\/strong><\/td><td>$70,000 &#8211; $90,000<\/td><td>$100,000 &#8211; $135,000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>Note: Salaries vary based on location (e.g., IT Product Managers in San Francisco vs London) and industry (Product Development vs. Construction Project Management).<\/em><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"product-vs-project-management-tools\"><h2 class=\"bstn-blocks-heading__heading-element\">Product vs. Project Management Tools<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>While there can be some overlap in the tools a product or project manager focus on using, there are distinct functions different softwares provide according to the needs of each role.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left bstn-blocks-heading--divider\" id=\"what-skills-do-you-need-for-digital-marketing\"><h4 class=\"bstn-blocks-heading__heading-element\">Tools for Product Managers<\/h4><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>A product manager focuses on the product&#8217;s lifecycle, the long-term vision, and data-backed decision-making. They may even manage multiple projects depending on the complexity of the product they are working on.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li class=\"has-small-font-size\"><strong>Roadmapping Software: <\/strong>Tools like Productboard, Aha!, or Roadmunk. These allow PMs to visualize the product roadmap and link specific features to high-level business goals.<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Analytics &amp; Data: <\/strong>Mixpanel, Amplitude, or Google Analytics. These are essential for monitoring product analytics and understanding user behavior post-launch.<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>User Research &amp; Feedback: <\/strong>UserTesting, Typeform, or Hotjar. These help PMs gather the &#8220;Why&#8221; behind user actions.<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Prototyping &amp; Design:<\/strong> Figma or InVision. PMs use these to review UX flows and collaborate with designers on product\/service management interfaces.<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Prioritization Tools:<\/strong> Airfocus or even custom spreadsheets using frameworks like RICE (Reach, Impact, Confidence, Effort) can help with risk management and ensuring the product team stays on track.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left bstn-blocks-heading--divider\" id=\"what-skills-do-you-need-for-digital-marketing\"><h4 class=\"bstn-blocks-heading__heading-element\">Tools for Project Managers<\/h4><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>A project manager&#8217;s work focuses on project timelines, resource allocation, budget, and removing blockers to meet a deadline.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li class=\"has-small-font-size\"><strong>Task &amp; Workflow Management: <\/strong>Jira, Asana, or Monday.com. These are the industry standards for tracking progress of the &#8220;Project Plan&#8221; and moving tasks from &#8220;To Do&#8221; to &#8220;Done&#8221;.<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Gantt Charts &amp; Timelines:<\/strong> Microsoft Project or Smartsheet. These provide a bird&#8217;s eye view of dependencies, showing exactly how a delay in one area affects the final launch date.<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Communication &amp; Documentation:<\/strong> Confluence, Notion, or Slack. While everyone uses these, the Project Manager uses them specifically for the project handover and maintaining the &#8220;Single Source of Truth&#8221; while working with multiple teams.<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Resource Planning:<\/strong> Mavenlink or Resource Guru. Once the project scope is determined, these tools help a PM ensure that developers and designers aren&#8217;t over-allocated or burnt out.<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Budgeting:<\/strong> Oracle NetSuite or specialized Excel models to track the &#8220;Cost&#8221; side of the triple constraint.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left bstn-blocks-heading--divider\" id=\"what-skills-do-you-need-for-digital-marketing\"><h4 class=\"bstn-blocks-heading__heading-element\">The Overlap: Shared &#8220;PM&#8221; Tools<\/h4><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>While their goals differ, both roles often meet in the middle within Agile product development environments. From project documentation to scope management and measuring product success, a typical project in either role can involve many of the tools below:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Tool<\/strong><\/td><td><strong><strong>How the Product Manager Uses It<\/strong><\/strong><\/td><td><strong><strong>How the Project Manager Uses It<\/strong><\/strong><\/td><\/tr><tr><td><strong>Jira<\/strong><\/td><td>Managing the <strong>product backlog<\/strong> and writing user stories.<\/td><td>Monitoring sprint velocity and identifying bottlenecks.<\/td><\/tr><tr><td><strong>Figma<\/strong><\/td><td>Validating that the design meets the product strategy.<\/td><td>Ensuring assets are ready for the development team to start the next task.<\/td><\/tr><tr><td><strong>Slack<\/strong><\/td><td>Gathering feedback from the project team.<\/td><td>Pushing the team to meet deadlines and coordinating meetings.<\/td><\/tr><tr><td><strong>Notion<\/strong><\/td><td>Writing the high-level product vision and strategy documents.<\/td><td>Creating the project plan and hosting the post-mortem report.<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"case-study-launching-a-new-mobile-app\"><h4 class=\"bstn-blocks-heading__heading-element\">Case Study: Launching a New Mobile App<\/h4><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>To understand the difference between a product manager and a project manager in action, imagine &#8220;AppCo&#8221; is launching a fitness app.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Research<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>The Product Manager spends months on market research. They decide the app needs a &#8220;Social Sharing&#8221; feature because data from their user feedback shows users work out more when they have friends watching (The Why). They add this to the product roadmap to meet business objectives.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Development<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>The Project Manager enters when development begins. They calculate that building the social feature will take 3 weeks and requires two backend development teams and one UI designer (The How). The project manager tracks daily progress to ensure the launch happens by June 1st.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Post-Launch<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>The Project Manager celebrates and moves to a new project (e.g., an internal security audit). The Product Manager stays with the app, looking at product\/service management key metrics to see if the social feature actually increased user retention.<\/p>\n<\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"product-management-best-practices\"><h4 class=\"bstn-blocks-heading__heading-element\">Product Management Best Practices<\/h4><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>In all product manager specializations, certain best practices universally apply to the product manager role:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li class=\"has-small-font-size\"><strong>Continuous Discovery: <\/strong>Never stop talking to users. Continuous usability testing gives the product manager insight to how their target market will react to new features and what changes are necessary to stay relevant with evolving best practices.<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Data-Informed (Not Data-Driven):<\/strong> Use analytics and market intelligence to guide you, but use your product vision to lead.<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Ruthless Prioritization:<\/strong> Your backlog will always be longer than your engineering capacity. Learn to say no throughout cross-functional teams to stay on track with progress and original scope.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"career-transition-project-manager-to-product-manager\"><h4 class=\"bstn-blocks-heading__heading-element\">Career Transition: Project Manager to Product Manager<\/h4><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Is product manager a more senior role than project manager? Not necessarily in hierarchy, but it often has a higher strategic influence. Many professionals transition from project management to product management by focusing on:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--transparent bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M16.002 24.006h-16v-1c0-3.533 3.289-6 8-6s8 2.467 8 6zm-13.841-2h11.684c-.599-1.808-2.834-3-5.842-3s-5.244 1.192-5.842 3m5.841-8a2 2 0 0 1 0-4v-2c-2.205 0-4 1.795-4 4s1.795 4 4 4c1.474 0 2.75-.811 3.443-2zm9 0c-3.859 0-7-3.14-7-7s3.141-7 7-7 7 3.141 7 7-3.14 7-7 7m0-12c-2.757 0-5 2.243-5 5s2.243 5 5 5 5-2.243 5-5-2.243-5-5-5\"><\/path><path fill=\"currentColor\" d=\"M16.002 7.006h2v4h-2z\"><\/path><circle cx=\"17.002\" cy=\"5.006\" r=\"1\" fill=\"currentColor\"><\/circle><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Shifting the focus from task to user:<\/strong> Move from a focus on tracking timelines to success metrics based on meeting user needs.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--transparent bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M22 21.999v-13a1 1 0 0 0-1-1h-4a1 1 0 0 0-1 1v13h-1v-7a1 1 0 0 0-1-1h-4a1 1 0 0 0-1 1v7H8v-10a1 1 0 0 0-1-1H3a1 1 0 0 0-1 1v10H0v2h24v-2zm-18 0v-9h2v9zm7 0v-6h2v6zm7 0v-12h2v12z\"><\/path><path d=\"M5 7c.365 0 .704-.105.999-.277l4.002 2.286A1.998 1.998 0 0 0 14 8.999c0-.178-.031-.346-.074-.51l4.563-4.563c.163.043.333.074.511.074a2 2 0 1 0-2-2c0 .178.031.348.074.511l-4.563 4.563A2 2 0 0 0 12 7c-.365 0-.704.106-.999.277L6.999 4.991A1.999 1.999 0 0 0 3 5a2 2 0 0 0 2 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Learning product analytics:<\/strong> Get comfortable with tools like Mixpanel, Pendo, or Google Analytics to better analyze product market fit.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--transparent bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M3 10h2V8.95c1.14-.233 2-1.242 2-2.45C7 5.122 5.879 4 4.5 4h-1a.5.5 0 0 1 0-1H7V1H5V0H3v1.05c-1.14.233-2 1.242-2 2.45C1 4.878 2.121 6 3.5 6h1a.5.5 0 0 1 0 1H1v2h2zm7 7h2v-2H2v-4H0v4c0 1.103.896 2 2 2h6v2H5v2h8v-2h-3zm6-8h2V6c0-1.103-.896-2-2-2H9v2h7zm5 13h-5v-9h4v-2h-5a1 1 0 0 0-1 1v11a1 1 0 0 0 1 1h7a1 1 0 0 0 1-1v-4h-2z\"><\/path><path d=\"m17.707 15.294-1.414 1.414L19 19.414l4.707-4.706-1.414-1.414L19 16.586z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Understanding the business model:<\/strong> A project manager should start asking <em>why<\/em> a project is being funded, not just <em>when<\/em> it will be done.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"conclusion-which-pm-career-path-is-right-for-you\"><h4 class=\"bstn-blocks-heading__heading-element\">Conclusion: Which PM Career Path is Right for You?<\/h4><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>The difference between product and project management comes down to your personality:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-grid bstn-blocks-text-icon-grid\">\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-text-icon-entry__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M22 14V9c0-1.654-1.346-3-3-3h-3c0-2.206-1.794-4-4-4S8 3.794 8 6H5C3.346 6 2 7.346 2 9v5c0 .5.373.896.852.971l-.699 4.898a1.87 1.87 0 0 0 .427 1.496c.35.403.867.635 1.42.635h16c.553 0 1.07-.232 1.421-.635.351-.405.506-.95.428-1.496l-.7-4.898A.99.99 0 0 0 22 14M12 4c1.104 0 2 .898 2 2h-4c0-1.102.897-2 2-2M4 9c0-.552.449-1 1-1h14a1 1 0 0 1 1 1v4h-5v-1a1 1 0 0 0-1-1h-4a1 1 0 0 0-1 1v1H4zm9 4v2.382l-1 .5-1-.5V13zm-8.847 7 .714-5H9v1c0 .379.214.725.553.895l2 1a1 1 0 0 0 .894 0l2-1c.339-.17.553-.516.553-.895v-1h4.133l.714 5z\"><\/path><\/svg><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><strong><strong>Project Manager<\/strong><\/strong><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">If you love a defined outcome, organization, efficiency, and crossing the finish line, you may be best suited to the Project Manager role.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-text-icon-entry__icon\"><path fill=\"none\" d=\"M0 .002h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M19 16h-3v2h3v2c0 .551-.449 1-1 1h-4v-5h-2v5h-2v-5H3v-3h7v-2H3v-1c0-.551.449-1 1-1h10V7H4c-1.654 0-3 1.346-3 3v10c0 1.654 1.346 3 3 3h14c1.654 0 3-1.346 3-3v-7h-2zM3 20v-2h5v3H4c-.551 0-1-.449-1-1M23.192 3.808a1.503 1.503 0 0 0-2.121 0l-.354.354 2.121 2.122.354-.354a1.504 1.504 0 0 0 0-2.122\"><\/path><path d=\"M15.06 9.818 14 13l3.182-1.06 4.949-4.949-2.121-2.122z\"><\/path><\/g><\/svg><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><strong><strong><strong><strong>Product Manager<\/strong><\/strong><\/strong><\/strong><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">If you love strategy, customer psychology, market research, building a long-term vision, and working through multiple product lifecycles, you may prefer the day-to-day function of a Product Manager.<\/p><\/div><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Both roles are critical to an organization&#8217;s success and guaranteeing customer satisfaction. Without a Product Manager, a company might build the wrong thing efficiently. Without a Project Manager, a company might have a great idea that never actually gets finished. Whatever career path you follow, consistent professional development is key to continuing to take on evolving projects. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"conclusion-which-pm-career-path-is-right-for-you\"><h4 class=\"bstn-blocks-heading__heading-element\">FAQs:<\/h4><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<div class=\"wp-block-bstn-blocks-expandable-block-container bstn-blocks-expandable-block-container\"><div class=\"bstn-blocks-expandable-block-container__container\" data-expandable-blocks-container=\"true\">\n<div class=\"wp-block-bstn-blocks-expandable-block bstn-blocks-expandable-block\" data-expandable-block=\"true\"><button class=\"bstn-blocks-expandable-block__top-bar\" data-expandable-block-toggle=\"true\"><h3 class=\"bstn-blocks-expandable-block__title\">Product vs Project manager, <strong>which one is right for me?<\/strong><\/h3><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--plus\"><path fill=\"currentColor\" d=\"M9.695 6.305V0h-3.39v6.305H0v3.39h6.305V16h3.39V9.695H16v-3.39z\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 4\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--minus\"><path fill=\"currentColor\" d=\"M7.271.729H0V3.27h12V.73H7.271z\"><\/path><\/svg><\/button><div style=\"height:0px\" data-expandable-block-content=\"true\"><div class=\"bstn-blocks-expandable-block__inner-content\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-expandable-block__icon bstn-blocks-expandable-block__icon--hide\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M15.001 16a1 1 0 0 1-1-1v-2h-1v-2h2a1 1 0 0 1 1 1v1l2.4-1.8a1 1 0 0 1 .6-.2h3V4h-10v3h-2V4c0-1.104.897-2 2-2h10c1.103 0 2 .896 2 2v7c0 1.103-.897 2-2 2h-2.667l-3.733 2.8c-.177.132-.388.2-.6.2\"><\/path><path fill=\"currentColor\" d=\"M8.001 16c-2.206 0-4-1.794-4-4s1.794-4 4-4 4 1.795 4 4-1.794 4-4 4m0-6c-1.103 0-2 .896-2 2 0 1.103.897 2 2 2s2-.897 2-2c0-1.104-.897-2-2-2m8 14h-16v-1c0-3.533 3.29-6 8-6s8 2.467 8 6zM2.16 22h11.683c-.598-1.808-2.833-3-5.841-3s-5.244 1.192-5.842 3\"><\/path><\/svg><div class=\"bstn-blocks-expandable-block__copy\">\n<p>Choosing between a <strong>product manager vs project manager<\/strong> path depends on your strengths and professional interests. If you are passionate about market research, user empathy, competitive strategy, and high-level decision-making, Product Management is likely the better fit. If you prefer organization, managing complex timelines, mitigating risks, and optimizing team efficiency, Project Management will allow you to leverage those talents in your day-to-day work.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-expandable-block bstn-blocks-expandable-block\" data-expandable-block=\"true\"><button class=\"bstn-blocks-expandable-block__top-bar\" data-expandable-block-toggle=\"true\"><h3 class=\"bstn-blocks-expandable-block__title\"><strong>Do these roles ever overlap in a professional setting?<\/strong><\/h3><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--plus\"><path fill=\"currentColor\" d=\"M9.695 6.305V0h-3.39v6.305H0v3.39h6.305V16h3.39V9.695H16v-3.39z\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 4\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--minus\"><path fill=\"currentColor\" d=\"M7.271.729H0V3.27h12V.73H7.271z\"><\/path><\/svg><\/button><div style=\"height:0px\" data-expandable-block-content=\"true\"><div class=\"bstn-blocks-expandable-block__inner-content\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-expandable-block__icon bstn-blocks-expandable-block__icon--hide\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M15.001 16a1 1 0 0 1-1-1v-2h-1v-2h2a1 1 0 0 1 1 1v1l2.4-1.8a1 1 0 0 1 .6-.2h3V4h-10v3h-2V4c0-1.104.897-2 2-2h10c1.103 0 2 .896 2 2v7c0 1.103-.897 2-2 2h-2.667l-3.733 2.8c-.177.132-.388.2-.6.2\"><\/path><path fill=\"currentColor\" d=\"M8.001 16c-2.206 0-4-1.794-4-4s1.794-4 4-4 4 1.795 4 4-1.794 4-4 4m0-6c-1.103 0-2 .896-2 2 0 1.103.897 2 2 2s2-.897 2-2c0-1.104-.897-2-2-2m8 14h-16v-1c0-3.533 3.29-6 8-6s8 2.467 8 6zM2.16 22h11.683c-.598-1.808-2.833-3-5.841-3s-5.244 1.192-5.842 3\"><\/path><\/svg><div class=\"bstn-blocks-expandable-block__copy\">\n<p>While the <strong>difference between product management and project management<\/strong> is distinct in theory, both roles require strong communication and leadership skills. They are highly complementary: a Product Manager provides the strategic direction, and a Project Manager ensures the team has the operational structure to execute that strategy efficiently. In smaller organizations or early-stage startups, these roles may even be performed by the same person.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-expandable-block bstn-blocks-expandable-block\" data-expandable-block=\"true\"><button class=\"bstn-blocks-expandable-block__top-bar\" data-expandable-block-toggle=\"true\"><h3 class=\"bstn-blocks-expandable-block__title\"><strong><strong>Can I transition between these two career paths?<\/strong><\/strong><\/h3><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--plus\"><path fill=\"currentColor\" d=\"M9.695 6.305V0h-3.39v6.305H0v3.39h6.305V16h3.39V9.695H16v-3.39z\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 4\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--minus\"><path fill=\"currentColor\" d=\"M7.271.729H0V3.27h12V.73H7.271z\"><\/path><\/svg><\/button><div style=\"height:0px\" data-expandable-block-content=\"true\"><div class=\"bstn-blocks-expandable-block__inner-content\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-expandable-block__icon bstn-blocks-expandable-block__icon--hide\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M15.001 16a1 1 0 0 1-1-1v-2h-1v-2h2a1 1 0 0 1 1 1v1l2.4-1.8a1 1 0 0 1 .6-.2h3V4h-10v3h-2V4c0-1.104.897-2 2-2h10c1.103 0 2 .896 2 2v7c0 1.103-.897 2-2 2h-2.667l-3.733 2.8c-.177.132-.388.2-.6.2\"><\/path><path fill=\"currentColor\" d=\"M8.001 16c-2.206 0-4-1.794-4-4s1.794-4 4-4 4 1.795 4 4-1.794 4-4 4m0-6c-1.103 0-2 .896-2 2 0 1.103.897 2 2 2s2-.897 2-2c0-1.104-.897-2-2-2m8 14h-16v-1c0-3.533 3.29-6 8-6s8 2.467 8 6zM2.16 22h11.683c-.598-1.808-2.833-3-5.841-3s-5.244 1.192-5.842 3\"><\/path><\/svg><div class=\"bstn-blocks-expandable-block__copy\">\n<p>Absolutely. Many professionals move between these roles because they share a core competency: the ability to lead and drive outcomes within a business. A background in Project Management provides an operational foundation for those who eventually want to move into product strategy. Similarly, a Product Manager who understands the operational realities of project execution is often better equipped to build realistic and successful product roadmaps.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-content-navigation-footer bstn-blocks-content-nav-footer bstn-blocks-content-nav-footer--article\"><div class=\"bstn-blocks-content-nav-footer__links-container\"><div class=\"bstn-blocks-content-nav-footer__link-container\"><p class=\"bstn-blocks-content-nav-footer__link-title bstn-blocks-content-nav-footer__link--desktop\">Previous<\/p><a class=\"bstn-blocks-content-nav-footer__link\" href=\"https:\/\/brainstation.io\/career-guides\/what-is-product-management\"><span class=\"bstn-blocks-content-nav-footer__link-icon-wrapper bstn-blocks-content-nav-footer__link-icon-wrapper--left\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-content-nav-footer__link-icon bstn-blocks-content-nav-footer__link-icon--left\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><span class=\"bstn-blocks-content-nav-footer__link-text bstn-blocks-content-nav-footer__link--desktop\">What is Product Management?<\/span><\/a><\/div><div class=\"bstn-blocks-content-nav-footer__link-container\"><p class=\"bstn-blocks-content-nav-footer__link-title\">Next<\/p><a class=\"bstn-blocks-content-nav-footer__link\" href=\"https:\/\/brainstation.io\/career-guides\/what-tools-do-product-managers-use\"><span class=\"bstn-blocks-content-nav-footer__link-text\">AI Tools Every Product Manager Should Know<\/span><span class=\"bstn-blocks-content-nav-footer__link-icon-wrapper bstn-blocks-content-nav-footer__link-icon-wrapper--right\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-content-nav-footer__link-icon bstn-blocks-content-nav-footer__link-icon--right\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-bstn-blocks-course-cta bstn-blocks-course-cta\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 1140 621\" class=\"bstn-blocks-course-cta__bg-flair--rich\"><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.026 736.434V203.02\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.364 436.132-120 436.131zm0-99.873H-120zm0-99.872H-120zM128 536.004h-248z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M57.518 535.982a2.286 2.286 0 1 1 4.572 0 2.286 2.286 0 0 1-4.572 0m0-99.836a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002\" clip-rule=\"evenodd\"><\/path><\/g><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M979.195-28.206V397.98m81.185-524.745V397.98\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M1141.45 168.46H964zm0 98.334H964zm0 98.333H964zm66.55-295H964z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M1138.66 70.148a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49-.001zm-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.25zm-81.707 0a2.25 2.25 0 1 0 4.5.004 2.25 2.25 0 0 0-4.5-.005zm81.707 98.299a2.25 2.25 0 0 0 2.25 2.251 2.252 2.252 0 0 0 0-4.503 2.253 2.253 0 0 0-2.25 2.252m-81.707 0a2.25 2.25 0 1 0 4.498 0 2.25 2.25 0 0 0-2.249-2.252 2.25 2.25 0 0 0-2.249 2.252m161.917-.001a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m0 98.299a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m81.707 98.299c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m161.917 0a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0\" clip-rule=\"evenodd\"><\/path><\/g><\/svg><div class=\"bstn-blocks-course-cta__container\"><div class=\"bstn-blocks-course-cta__copy-container\"><p class=\"bstn-blocks-course-cta__subtitle\"><span>get started<\/span><\/p><h2 class=\"bstn-blocks-course-cta__title\">Accelerate Your Product Management Career<\/h2><p class=\"bstn-blocks-course-cta__description\">Courses built on adaptive curriculum and led by leading industry experts.<\/p><ul class=\"bstn-blocks-course-cta__description-checklist wp-block-list is-style-kg-list-checklist-alternate\"><li><p class=\"bstn-blocks-course-cta__checklist-item\">Work on projects in a collaborative setting<\/p><\/li><li><p class=\"bstn-blocks-course-cta__checklist-item\">Get access to VIP events and workshops<\/p><\/li><li><p class=\"bstn-blocks-course-cta__checklist-item\">Taught by industry experts<\/p><\/li><\/ul><a class=\"bstn-blocks-course-cta__cta-button\" href=\"https:\/\/brainstation.io\/course\/online\/product-management\">Learn more<\/a><\/div><div class=\"bstn-blocks-course-cta__course-container\"><h3 class=\"bstn-blocks-course-cta__course-list-heading\">recommended Certifications<\/h3><ul class=\"bstn-blocks-course-cta__course-list\">\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/online\/product-management\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--yellow\">professional certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/online\/product-management\">Product Manager Certification (PMC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Product Manager Certification (PMC\u2122)<\/p><\/a><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/toronto\/product-leadership\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--blue\">leadership certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/toronto\/product-leadership\">Product Leadership Certification (PLC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Product Leadership Certification (PLC\u2122)<\/p><\/a><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/online\/product-design\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--yellow\">professional certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/online\/product-design\">Product Designer Certification (PDC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Product Designer Certification (PDC\u2122)<\/p><\/a><\/div>\n<\/ul><\/div><\/div><\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-127721","career-guide","type-career-guide","status-publish","format-standard","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/career-guide"}],"version-history":[{"count":10,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127721\/revisions"}],"predecessor-version":[{"id":138194,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127721\/revisions\/138194"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=127721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=127721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=127721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}