{"id":127752,"date":"2021-12-13T13:12:35","date_gmt":"2021-12-13T18:12:35","guid":{"rendered":"https:\/\/brainstation.io\/?post_type=career-guide&#038;p=127752"},"modified":"2026-04-22T15:18:38","modified_gmt":"2026-04-22T19:18:38","slug":"how-to-write-a-product-manager-cover-letter","status":"publish","type":"career-guide","link":"https:\/\/brainstation.io\/career-guides\/how-to-write-a-product-manager-cover-letter","title":{"rendered":"How to Write a Product Manager Cover Letter"},"content":{"rendered":"\n<header class=\"wp-block-bstn-blocks-hero-with-ri bstn-blocks-hero-with-ri\"><div class=\"bstn-blocks-hero-with-ri__full-width-wrapper bstn-blocks-hero-with-ri__full-width-wrapper--main bstn-blocks-hero-with-ri__full-width-wrapper--bg-flair\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 1140 621\" class=\"bstn-blocks-hero-with-ri__bg-flair--rich\"><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.026 736.434V203.02\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.364 436.132-120 436.131zm0-99.873H-120zm0-99.872H-120zM128 536.004h-248z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M57.518 535.982a2.286 2.286 0 1 1 4.572 0 2.286 2.286 0 0 1-4.572 0m0-99.836a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002\" clip-rule=\"evenodd\"><\/path><\/g><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M979.195-28.206V397.98m81.185-524.745V397.98\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M1141.45 168.46H964zm0 98.334H964zm0 98.333H964zm66.55-295H964z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M1138.66 70.148a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49-.001zm-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.25zm-81.707 0a2.25 2.25 0 1 0 4.5.004 2.25 2.25 0 0 0-4.5-.005zm81.707 98.299a2.25 2.25 0 0 0 2.25 2.251 2.252 2.252 0 0 0 0-4.503 2.253 2.253 0 0 0-2.25 2.252m-81.707 0a2.25 2.25 0 1 0 4.498 0 2.25 2.25 0 0 0-2.249-2.252 2.25 2.25 0 0 0-2.249 2.252m161.917-.001a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m0 98.299a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m81.707 98.299c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m161.917 0a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0\" clip-rule=\"evenodd\"><\/path><\/g><\/svg><div class=\"bstn-blocks-hero-with-ri__container\"><div class=\"bstn-blocks-hero-with-ri__copy-container\"><p class=\"bstn-blocks-hero-with-ri__subtitle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 14 17\" class=\"bstn-blocks-hero-with-ri__subtitle-icon\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12.554 16H2.444c-.383 0-.75-.158-1.021-.44A1.53 1.53 0 0 1 1 14.5M6.777 2H2.926c-.511 0-1 .21-1.362.586A2.04 2.04 0 0 0 1 4v10.5c0-.398.152-.78.423-1.06.27-.282.638-.44 1.021-.44h9.629c.127 0 .25-.053.34-.146a.5.5 0 0 0 .141-.354v-10c0-.133-.05-.26-.14-.354A.48.48 0 0 0 12.072 2h-1.445m.964 14v-3\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M10.628 9 8.703 7 6.777 9V2c0-.265.101-.52.282-.707A.94.94 0 0 1 7.739 1h1.926c.256 0 .5.105.681.293.18.187.282.442.282.707z\"><\/path><\/svg>2026 Guide<button class=\"share-tooltip\" data-share-tooltip-trigger=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 15\" class=\"share-tooltip__icon\"><path fill=\"currentColor\" d=\"M13.695 1.487 12.42 2.812l1.805 1.876H9.182c-1.99 0-3.61 1.681-3.61 3.75v.937h1.805v-.938c0-1.033.809-1.874 1.805-1.874h5.042L12.42 8.438l1.276 1.326 3.985-4.138-3.985-4.14z\"><\/path><path fill=\"currentColor\" d=\"M10.085 13.125H1.96V1.875h9.929V0H.155v15H11.89v-4.688h-1.805z\"><\/path><\/svg><div class=\"share-tooltip__share-options\" aria-hidden=\"true\" data-share-tooltip-share-options-template=\"true\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=%s\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"share-tooltip__link\" data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 17 16\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" d=\"M16.098 8.049A8.05 8.05 0 1 0 6.791 16v-5.625H4.747V8.05h2.044V6.276c0-2.017 1.201-3.132 3.04-3.132.88 0 1.802.157 1.802.157v1.981h-1.016c-1 0-1.31.62-1.31 1.258v1.509h2.232l-.357 2.326H9.306V16a8.05 8.05 0 0 0 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data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 16 16\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M14 0H2C.9 0 0 .9 0 2v12c0 1.1.9 2 2 2h12c1.1 0 2-.9 2-2V2c0-1.1-.9-2-2-2M4.4 13.6H2.1V6.4h2.4v7.2zM3.3 5.4C2.5 5.4 2 4.8 2 4.2 2 3.5 2.5 3 3.4 3c.8 0 1.3.5 1.3 1.2-.1.6-.6 1.2-1.4 1.2m9.8 8.2h-2.4V9.7c0-1-.3-1.6-1.2-1.6-.7 0-1.1.4-1.3.9v4.5H5.8V6.3h2.4v1c.3-.5.9-1.2 2.2-1.2 1.6 0 2.8 1 2.8 3.2v4.3z\" clip-rule=\"evenodd\"><\/path><\/svg><\/a><span class=\"share-tooltip__link\" aria-label=\"Copy article link\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 19 18\" class=\"share-tooltip__share-option-icon\" data-share-tooltip-copy-link=\"true\"><path fill=\"currentColor\" d=\"m2.265 12.784 1.265-1.266-.633-.633a.896.896 0 0 1 0-1.266l7.595-7.593a.893.893 0 0 1 1.266 0l.633.632 1.264-1.264-.631-.633c-1.015-1.015-2.785-1.015-3.798 0L1.633 8.354a2.69 2.69 0 0 0 0 3.797zm15.821-6.96-.634-.632-1.265 1.265.633.633c.17.169.262.393.262.633a.9.9 0 0 1-.262.631L9.227 15.95a.92.92 0 0 1-1.266 0l-.633-.633-1.266 1.265.633.632a2.67 2.67 0 0 0 1.9.787c.716 0 1.39-.28 1.897-.787l7.594-7.593c.506-.507.786-1.18.786-1.897s-.28-1.392-.786-1.899zm0-3.797L16.82.76l-6.328 6.33 1.266 1.266zm-8.86 8.857L7.961 9.619l-6.328 6.33 1.265 1.264z\"><\/path><\/svg><\/span><\/div><\/button><\/p><h1 class=\"bstn-blocks-hero-with-ri__title\">How to Write a Product Management Cover Letter<\/h1><p class=\"bstn-blocks-hero-with-ri__description\">BrainStation\u2019s Product Manager career guide is intended to help you take the first steps toward a lucrative career in product management. Read on for an overview of how to write a great Product Manager cover letter to help you get a job in product management, with sample cover letters and a template.<br><\/p><\/div><div class=\"bstn-blocks-hero-with-ri__ri-container\">    <div class=\"bstn-blocks-ri-form\">\n        <svg class=\"bstn-blocks-ri-form__bg-flair\" viewBox=\"0 0 436 496\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path opacity=\".2\"\n                  d=\"M442 28l-83 134m0 0l90 92m-90-92l-234-29.782M36 427l-62-237 151-57.782M36 427l-62 91m62-91l35 115M36 427l413-99-81 200M125 132.218L-26 113 56-39\"\n                  stroke=\"#959FB2\"\/>\n        <\/svg>\n        <div class=\"bstn-blocks-ri-form__wrapper bstn-blocks-ri-form__wrapper--default\" data-view-default>\n            <div class=\"bstn-blocks-ri-form__title-section\">\n                <p class=\"bstn-blocks-ri-form__title\">Become a Product Manager<\/p>\n                <p class=\"bstn-blocks-ri-form__subtitle\">Speak to a Learning Advisor to learn more about how our  courses can help you become a Product Manager.<\/p>\n            <\/div>\n            <form class=\"bstn-blocks-ri-form__form-section\" method=\"POST\" action=\"\/wordpress\/signup\">\n                <input type=\"text\" name=\"productSlug\" value=\"product-management\"\n                       hidden\/>\n                <input type=\"text\" name=\"source\" value=\"Typewriter Form\" hidden\/>\n                <input type=\"text\" name=\"campaignName\" value=\"career-guides\" hidden\/>\n                <input type=\"text\" name=\"url\" style=\"display: none !important\" title=\"Leave this field blank\"\n                       autoComplete=\"off\"\/>\n                <input type=\"hidden\" name=\"ht\"\n                       value=\"2026-06-22T01:03:09+00:00\"\/>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset\n                        class=\"bstn-blocks-ri-form__form-field-group bstn-blocks-ri-form__form-field-group--half\">\n                        <input\n                            type=\"text\"\n                            name=\"firstName\"\n                            placeholder=\"First Name\"\n                            class=\"bstn-blocks-ri-form__input--text\"\n                            required\n                        >\n                    <\/fieldset>\n                    <fieldset\n                        class=\"bstn-blocks-ri-form__form-field-group bstn-blocks-ri-form__form-field-group--half\">\n                        <input\n                            type=\"text\"\n                            name=\"lastName\"\n                            placeholder=\"Last Name\"\n                            class=\"bstn-blocks-ri-form__input--text\"\n                            required\n                        >\n                    <\/fieldset>\n                <\/div>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset class=\"bstn-blocks-ri-form__form-field-group\">\n                        <input\n                            type=\"email\"\n                            name=\"email\"\n                            placeholder=\"Email\"\n                            class=\"bstn-blocks-ri-form__input--text bstn-blocks-ri-form__form-row-input\"\n                            required\n                        >\n                    <\/fieldset>\n                <\/div>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset class=\"bstn-blocks-ri-form__form-field-group\">\n                        <input\n                            type=\"tel\"\n                            name=\"phoneNumber\"\n                            placeholder=\"(506) 234-5678 (Optional)\"\n                            class=\"bstn-blocks-ri-form__input--text bstn-blocks-ri-form__form-row-input input--phone\"\n                        >\n                    <\/fieldset>\n                <\/div>\n                <p class=\"bstn-blocks-ri-form__disclaimer\">By clicking &#8220;Submit&#8221;, you accept our <a href=\"\/terms-of-service\">Terms<\/a>.<\/p>\n                <button\n                    class=\"bstn-blocks-ri-form__form-submit is-style-kg-button-research-primary-variant\"\n                    type=\"submit\"\n                >\n                    Submit                <\/button>\n                <p class=\"bstn-blocks-ri-form__form-error\" data-form-error>Couldn&#8217;t submit! Refresh the page and try again?<\/p>\n            <\/form>\n            <div class=\"bstn-blocks-ri-form__notes-section\">\n                                    <a href=\"\/course\/online\/product-management\" class=\"bstn-blocks-ri-form__note-link\">\n                        <span class=\"bstn-blocks-ri-form__note-link-text\">Learn More: Product Management Certification<\/span>\n                        <svg class=\"bstn-blocks-ri-form__note-link-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                             viewBox=\"0 0 18 18\" fill=\"none\">\n                            <path fill=\"currentColor\"\n                                  d=\"M6.345 12.743a1 1 0 001.31 1.511l5.477-4.749a1 1 0 000-1.511l-5.477-4.75a1.001 1.001 0 00-1.31 1.512l4.606 3.993-4.606 3.994z\"\/>\n                        <\/svg>\n                    <\/a>\n                            <\/div>\n        <\/div>\n        <div\n            class=\"bstn-blocks-ri-form__wrapper bstn-blocks-ri-form__wrapper--success bstn-blocks-ri-form__wrapper--hidden\"\n            data-view-success>\n            <svg class=\"bstn-blocks-ri-form__success-icon\" viewBox=\"0 0 48 48\" fill=\"none\"\n                 xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path\n                    d=\"M24 0c13.255 0 24 10.745 24 24S37.255 48 24 48 0 37.255 0 24 10.745 0 24 0zm0 2C11.85 2 2 11.85 2 24s9.85 22 22 22 22-9.85 22-22S36.15 2 24 2z\"\n                    fill=\"currentColor\"\/>\n                <path\n                    d=\"M32.282 17.304a1 1 0 011.54 1.266l-.104.126-13.08 13.5a1 1 0 01-1.289.126l-.125-.103-4.92-4.76a1 1 0 011.266-1.54l.125.103 4.201 4.064 12.386-12.782z\"\n                    fill=\"currentColor\"\/>\n            <\/svg>\n            <p class=\"bstn-blocks-ri-form__success-title\">Thank you!<\/p>\n            <p class=\"bstn-blocks-ri-form__success-desc\">We will be in touch soon.<\/p>\n                            <a href=\"\/course\/online\/product-management\" class=\"bstn-blocks-ri-form__note-link\">\n                    <span class=\"bstn-blocks-ri-form__note-link-text\">View Product Management Course page<\/span>\n                    <svg class=\"bstn-blocks-ri-form__note-link-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                         viewBox=\"0 0 18 18\"\n                         fill=\"none\">\n                        <path fill=\"currentColor\"\n                              d=\"M6.345 12.743a1 1 0 001.31 1.511l5.477-4.749a1 1 0 000-1.511l-5.477-4.75a1.001 1.001 0 00-1.31 1.512l4.606 3.993-4.606 3.994z\"\/>\n                    <\/svg>\n                <\/a>\n                    <\/div>\n    <\/div>\n    <\/div><\/div><\/div><\/header>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>In the competitive digital economy, a Product Manager (PM) role is one of the most coveted positions in tech. But before you can lead a cross-functional team or define a product roadmap, you have to pass the first major test of writing a great cover letter.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--transparent bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Overview<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list is-style-kg-list-primary\">\n<li><strong><a href=\"#what-are-product-manager-cover-letters\">What Are Product Manager Cover Letters?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#why-a-great-cover-letter-matters-for-pms\">Why a Great Cover Letter Matters for PMs<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#compelling-cover-letters-a-step-by-step-guide\" data-type=\"internal\" data-id=\"#becoming-a-product-manager-useful-steps\">Compelling Cover Letters \u2013 a Step-by-Step Guide<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#how-to-create-an-outline-for-a-product-manager-cover-letter\" data-type=\"internal\" data-id=\"#how-to-become-a-product-manager-with-no-experience\">How to Create an Outline for a Product Manager Cover Letter<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"#what-to-include-in-your-product-manager-cover-letter\"><strong>What to Include in Your Product Manager Cover Letter<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"#product-manager-cover-letter-examples\">Product Manager Cover Letter Examples<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"#final-checklist-before-you-hit-send\"><strong>Final Checklist Before You Hit Send<\/strong><\/a><\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"what-are-product-manager-cover-letters\"><h2 class=\"bstn-blocks-heading__heading-element\">What Are Product Manager Cover Letters?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>A Product Manager cover letter is a strategic document that serves as your personal product pitch. While your resume lists your features (skills and history), your cover letter explains your value proposition why you are the specific solution to a company\u2019s current problems.<\/p>\n\n\n\n<p>A strong cover letter should complement your resume without duplicating it. Use this space to connect the dots between your past wins and the company\u2019s goals, articulating exactly how you\u2019ll navigate the product lifecycle to drive growth. Whether you&#8217;re applying for an associate product manager position or a more senior role, great cover letters will be an asset to your job search.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"why-a-great-cover-letter-matters-for-pms\"><h2 class=\"bstn-blocks-heading__heading-element\">Why a Great Cover Letter Matters for PMs<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Hiring Managers often receive hundreds of applications for a single PM opening. A well-crafted cover letter proves you possess the soft skills and genuine interest essential for the role. Your cover letter should convince a Hiring Manager to move you along in the hiring process for a Product Manager position. To do this, you need to tell a great story and showcase how you can help the company&#8217;s growth.<\/p>\n\n\n\n<p>Put your communication skills in action and craft a compelling narrative about your experience and skills. Show employers that you\u2019re the right fit. As you write your Product Manager cover letter, keep these questions in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>Communication:<\/strong> Can you distill complex ideas into a compelling narrative?<\/li>\n\n\n\n<li><strong>Empathy:<\/strong> Do you understand the company\u2019s pain points?<\/li>\n\n\n\n<li><strong>Strategic Thinking:<\/strong> Can you prioritize the most impactful information?<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"compelling-cover-letters-a-step-by-step-guide\"><h2 class=\"bstn-blocks-heading__heading-element\">Compelling Cover Letters \u2013 a Step-by-Step Guide<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Employers may receive hundreds of applications for Product Manager positions. To craft a Product Manager cover letter that stands out, job seekers should keep these best practices in mind.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Conduct Competitive Research<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Product Managers are researchers by nature. Apply that same rigor to the job hunt. Don\u2019t just read the job description, look at the company\u2019s recent funding rounds, product launches, and glassdoor reviews. Understanding their Product-Market Fit allows you to highlight your data-driven decision making skills tailor your letter to their specific stage of growth.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Tailor your narrative for each company<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Avoid the copy-paste trap. A generic cover letter is a red flag for a lack of attention to detail. Conversely, telling your whole life story is unnecessary. Highlight skills that align with the specific industry. Whether it\u2019s Fintech, SaaS, or E-commerce industry, explain why <em>this<\/em> specific company&#8217;s mission excites you in a professional tone.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Stick to a page<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>A cover letter works when it&#8217;s concise, high-impact, and not longer than a page. Use white space effectively to ensure the document is readable at a glance.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Quantify Your Impact<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>As a PM, you should be skilled in leveraging data. When you display your track record, don\u2019t just say you &#8220;managed a team&#8221;. Say you <em>&#8220;led a cross-functional team of 10 to reduce churn by 15% through data-informed UI iterations.&#8221;<\/em> Use numbers (KPIs, user retention metrics, revenue) to prove your worth.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Address transferrable skills and experiences<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Your cover letter should expand upon the skills you list on your resume. Choose a few of your most relevant product management experiences. Then, describe your role\/responsibilities and the outcomes that demonstrate your deep understanding of the work.<\/p>\n\n\n\n<p>Explain how your background and experience would be an asset to the company. If you are new to product management and do not have as much work experience in your career, focus on transferable skills. Explain how your skills like project management, user research or leadership skills, overlap with a Product Manager\u2019s job description.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Edit, proofread, and get feedback<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Before you submit your cover letter, check, then double-check for any spelling or grammar errors. Consider sending your cover letter to a peer or experienced Product Manager for feedback or suggestions that will make you a competitive product manager candidate.<\/p>\n<\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"how-to-create-an-outline-for-a-product-manager-cover-letter\"><h2 class=\"bstn-blocks-heading__heading-element\">How to Create an Outline for a Product Manager Cover Letter<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Your Product Manager cover letter should follow this general structure:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>The Header<\/strong>: Contact info, LinkedIn, and Portfolio links.<\/li>\n\n\n\n<li><strong>The Hook<\/strong>: An engaging intro that mentions the specific role and a high-level &#8220;why&#8221;.<\/li>\n\n\n\n<li><strong>The Evidence (Body)<\/strong>: 1-2 paragraphs each detailing a brief example for a specific product success story with data.<\/li>\n\n\n\n<li><strong>The &#8220;Why Us&#8221;<\/strong>: Connecting your passion and genuine interest to the company\u2019s values or specific product challenges.<\/li>\n\n\n\n<li><strong>The Call to Action<\/strong>: A professional closing that invites further conversation or next steps.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"what-to-include-in-your-product-manager-cover-letter\"><h2 class=\"bstn-blocks-heading__heading-element\">What to Include In Your Product Manager Cover Letter?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>A well structured cover letter should include a heading, short introduction, overview of your product management skills and experience, explanation of why you\u2019re applying, and a brief conclusion.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Heading<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Include your name, email address and phone number on your cover letter. You can also include your website\/online portfolio and LinkedIn page.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Greeting<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Include the full name and job title of the cover letter\u2019s recipient. Refer to the job posting for this information. If the posting does not include a contact, find the name of the Hiring Manager through the company website or LinkedIn.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Introduction<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Your cover letter introduction should be brief but engaging. A compelling cover letter needs to capture the reader\u2019s attention right away. Your cover letter should state the position you are applying for and why you would be a great Product Manager.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Relevant skills<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Go through the job posting and identify the most important skills for the position. Highlight how you have the necessary transferable skills to excel, and make sure to prove it with examples of past accomplishments in previous roles.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Product management experience<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Consider your most impressive accomplishments as a Product Manager. Your cover letter should highlight the impact you had and, where possible, back up your achievements with numbers and figures. If you have a <a href=\"https:\/\/brainstation.io\/course\/online\/product-management\" target=\"_blank\" rel=\"noreferrer noopener\"><u>product management certification<\/u><\/a>, that is certainly worth mentioning.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Reasons for applying<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Employers are looking for candidates with enthusiasm and interest in their company&#8217;s commitment. Your cover letter should explain what excites you about the role, this may include the projects, industry, people or values.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Closing<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Keep the ending short and to the point. Reiterate your skills and enthusiasm, and encourage the employer to contact you for an interview.<\/p>\n<\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"product-manager-cover-letter-examples\"><h2 class=\"bstn-blocks-heading__heading-element\">Product Manager Cover Letter Examples<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p><br>Here are a few samples of a Product Manager cover letter that you can refer to as you begin writing.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Example #1: The Aspiring\/Junior PM<\/h3><\/div>\n\n\n\n<p>Dear [Hiring Manager Name],<\/p>\n\n\n\n<p>As a Project Manager with a deep background in data analytics, I am writing to express my interest in the Associate Product Manager role at [Company Name]. Having recently completed a Product Management Certification at BrainStation, I have honed my skills in market analysis, wireframing, and defining product requirements (PRDs).<\/p>\n\n\n\n<p>In my previous role, I functioned as a bridge between the technical team and stakeholders, ensuring that our internal tools met the evolving needs of our cross functional collaboration process. This experience taught me the importance of user empathy and how to prioritize a backlog based on ROI to optimize user engagement.<\/p>\n\n\n\n<p>I am a long-time user of [Company\u2019s Product] and have consistently been impressed by your [Specific Attribute]. I am eager to apply my technical foundation and strategic mindset to help [Company Name] continue to dominate the [Industry] space.<\/p>\n\n\n\n<p>Sincerely, [Name]<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Example #2: The Growth-Focused PM<\/h3><\/div>\n\n\n\n<p>Subject: Product Manager Application &#8211; [Your Name]<\/p>\n\n\n\n<p>Dear [Hiring Manager Name],<\/p>\n\n\n\n<p>I have followed [Company Name]\u2019s journey since the launch of your [Specific Feature], and I am thrilled to apply for the Product Manager position. With over five years of experience navigating the end-to-end product development lifecycle in the tech industry, I specialize in scaling mobile platforms that use user centric design to bridge the gap between user needs and business goals.<\/p>\n\n\n\n<p>In my current role at [Current Company], I spearheaded the launch of a revamped checkout flow. By conducting extensive A\/B testing and collaborating closely with UX design and development teams, we achieved a 22% increase in conversion rates within the first quarter. I am eager to bring this data-driven approach to [Company Name] to help optimize your current user acquisition funnel.<\/p>\n\n\n\n<p>I admire [Company Name]\u2019s commitment to [Value, e.g., Accessibility]. I look forward to discussing how my background in Agile methodologies can contribute to your team\u2019s success.<\/p>\n\n\n\n<p>Best regards, [Name]<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\">Product Manager Cover Letter Template<\/h3><\/div>\n\n\n\n<p><strong>[Full Name]<\/strong><br><strong>[Phone Number]<\/strong><br><strong>[Email]<\/strong><br><strong>[Website, LinkedIn]<\/strong><\/p>\n\n\n\n<p><strong>[Date]<\/strong><\/p>\n\n\n\n<p><strong>[Hiring Manager\u2019s Name]<\/strong><br><strong>[Hiring Manager\u2019s Job Title]<\/strong><br><strong>[Company Name]<\/strong><br><strong>[Company Address]<\/strong><\/p>\n\n\n\n<p>Dear&nbsp;<strong>[Hiring Manager Name]<\/strong>,<\/p>\n\n\n\n<p>I am excited to join&nbsp;<strong>[company]<\/strong>&nbsp;as a&nbsp;<strong>[job title]<\/strong>. I have experience in <strong>[list experiences]<\/strong>, and I am skilled in&nbsp;<strong>[list key skills]<\/strong>. I would be a great match for this position.<\/p>\n\n\n\n<p>As the&nbsp;<strong>[current\/previous role]<\/strong>&nbsp;at&nbsp;<strong>[current\/previous company]<\/strong>, I am responsible for&nbsp;<strong>[list main responsibilities]<\/strong>. During my time there, I&nbsp;<strong>[discuss major accomplishments related to relevant skills in product management]<\/strong>.<\/p>\n\n\n\n<p>I am particularly inspired by&nbsp;<strong>[discuss the company\u2019s mission or one of their projects]<\/strong>. I am applying for the&nbsp;<strong>[job title]<\/strong>&nbsp;position because&nbsp;<strong>[reasons you are excited about the company]<\/strong>. I look forward to bringing my expertise in&nbsp;<strong>[list skills that are relevant to the position]<\/strong>.<\/p>\n\n\n\n<p>I have attached my resume, with more information on my skills, education and work experiences. Please feel free to contact me at&nbsp;<strong>[contact information]<\/strong>. Thank you for your consideration. I look forward to hearing from you.<\/p>\n\n\n\n<p>Sincerely,<\/p>\n\n\n\n<p><strong>[Name]<\/strong><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"final-checklist-before-you-hit-send\"><h2 class=\"bstn-blocks-heading__heading-element\">Final Checklist Before You Hit Send<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Writing cover letters can be a daunting but critical task in your job search. They will act as your first impression to a hiring manager, demonstrating your communication skills, personal connection to the company&#8217;s commitment and deep understanding of the product management role. Before hitting send, here are some final checks that will maintain your competitive edge in the hiring process:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>The &#8220;So What?&#8221; Test:<\/strong> Read every sentence. If it doesn&#8217;t prove your value, cut it.<\/li>\n\n\n\n<li><strong>Keywords:<\/strong> Did you include relevant skills using terms applicable to the job description like <em>Roadmapping, Stakeholder Management, User Stories,<\/em> or <em>Product Strategy<\/em>?<\/li>\n\n\n\n<li><strong>Formatting:<\/strong> Save your file as a PDF to ensure your layout remains intact across all devices.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"final-checklist-before-you-hit-send\"><h2 class=\"bstn-blocks-heading__heading-element\">FAQs:<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<div class=\"wp-block-bstn-blocks-expandable-block-container bstn-blocks-expandable-block-container\"><div class=\"bstn-blocks-expandable-block-container__container\" data-expandable-blocks-container=\"true\">\n<div class=\"wp-block-bstn-blocks-expandable-block bstn-blocks-expandable-block\" data-expandable-block=\"true\"><button class=\"bstn-blocks-expandable-block__top-bar\" data-expandable-block-toggle=\"true\"><h3 class=\"bstn-blocks-expandable-block__title\">Is a cover letter still relevant for Product Management roles?<\/h3><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--plus\"><path fill=\"currentColor\" d=\"M9.695 6.305V0h-3.39v6.305H0v3.39h6.305V16h3.39V9.695H16v-3.39z\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 4\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--minus\"><path fill=\"currentColor\" d=\"M7.271.729H0V3.27h12V.73H7.271z\"><\/path><\/svg><\/button><div style=\"height:0px\" data-expandable-block-content=\"true\"><div class=\"bstn-blocks-expandable-block__inner-content\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-expandable-block__icon bstn-blocks-expandable-block__icon--hide\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M15.001 16a1 1 0 0 1-1-1v-2h-1v-2h2a1 1 0 0 1 1 1v1l2.4-1.8a1 1 0 0 1 .6-.2h3V4h-10v3h-2V4c0-1.104.897-2 2-2h10c1.103 0 2 .896 2 2v7c0 1.103-.897 2-2 2h-2.667l-3.733 2.8c-.177.132-.388.2-.6.2\"><\/path><path fill=\"currentColor\" d=\"M8.001 16c-2.206 0-4-1.794-4-4s1.794-4 4-4 4 1.795 4 4-1.794 4-4 4m0-6c-1.103 0-2 .896-2 2 0 1.103.897 2 2 2s2-.897 2-2c0-1.104-.897-2-2-2m8 14h-16v-1c0-3.533 3.29-6 8-6s8 2.467 8 6zM2.16 22h11.683c-.598-1.808-2.833-3-5.841-3s-5.244 1.192-5.842 3\"><\/path><\/svg><div class=\"bstn-blocks-expandable-block__copy\">\n<p>Yes. While some recruiters may look at your resume first, a cover letter is your opportunity to provide the &#8220;why&#8221; behind your experience. In Product Management, where leadership, communication, and storytelling are core competencies, your ability to articulate your motivations and your unique value proposition in writing is often viewed as a work sample itself. It allows you to connect the dots between your background and the specific product challenges the company is facing.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-expandable-block bstn-blocks-expandable-block\" data-expandable-block=\"true\"><button class=\"bstn-blocks-expandable-block__top-bar\" data-expandable-block-toggle=\"true\"><h3 class=\"bstn-blocks-expandable-block__title\">What should I prioritize in a Product Management cover letter?<\/h3><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--plus\"><path fill=\"currentColor\" d=\"M9.695 6.305V0h-3.39v6.305H0v3.39h6.305V16h3.39V9.695H16v-3.39z\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 4\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--minus\"><path fill=\"currentColor\" d=\"M7.271.729H0V3.27h12V.73H7.271z\"><\/path><\/svg><\/button><div style=\"height:0px\" data-expandable-block-content=\"true\"><div class=\"bstn-blocks-expandable-block__inner-content\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-expandable-block__icon bstn-blocks-expandable-block__icon--hide\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M15.001 16a1 1 0 0 1-1-1v-2h-1v-2h2a1 1 0 0 1 1 1v1l2.4-1.8a1 1 0 0 1 .6-.2h3V4h-10v3h-2V4c0-1.104.897-2 2-2h10c1.103 0 2 .896 2 2v7c0 1.103-.897 2-2 2h-2.667l-3.733 2.8c-.177.132-.388.2-.6.2\"><\/path><path fill=\"currentColor\" d=\"M8.001 16c-2.206 0-4-1.794-4-4s1.794-4 4-4 4 1.795 4 4-1.794 4-4 4m0-6c-1.103 0-2 .896-2 2 0 1.103.897 2 2 2s2-.897 2-2c0-1.104-.897-2-2-2m8 14h-16v-1c0-3.533 3.29-6 8-6s8 2.467 8 6zM2.16 22h11.683c-.598-1.808-2.833-3-5.841-3s-5.244 1.192-5.842 3\"><\/path><\/svg><div class=\"bstn-blocks-expandable-block__copy\">\n<p>Focus on your experience in business, technology, and UX. Use your cover letter to tell a story about a specific product problem you solved. Structure your narrative around a challenge, the action you took, and the quantifiable result you achieved. Hiring managers are looking for evidence that you understand the product lifecycle and can advocate for the user while delivering business value.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-expandable-block bstn-blocks-expandable-block\" data-expandable-block=\"true\"><button class=\"bstn-blocks-expandable-block__top-bar\" data-expandable-block-toggle=\"true\"><h3 class=\"bstn-blocks-expandable-block__title\">What is the best way to open a Product Management cover letter?<\/h3><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--plus\"><path fill=\"currentColor\" d=\"M9.695 6.305V0h-3.39v6.305H0v3.39h6.305V16h3.39V9.695H16v-3.39z\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 4\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--minus\"><path fill=\"currentColor\" d=\"M7.271.729H0V3.27h12V.73H7.271z\"><\/path><\/svg><\/button><div style=\"height:0px\" data-expandable-block-content=\"true\"><div class=\"bstn-blocks-expandable-block__inner-content\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-expandable-block__icon bstn-blocks-expandable-block__icon--hide\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M15.001 16a1 1 0 0 1-1-1v-2h-1v-2h2a1 1 0 0 1 1 1v1l2.4-1.8a1 1 0 0 1 .6-.2h3V4h-10v3h-2V4c0-1.104.897-2 2-2h10c1.103 0 2 .896 2 2v7c0 1.103-.897 2-2 2h-2.667l-3.733 2.8c-.177.132-.388.2-.6.2\"><\/path><path fill=\"currentColor\" d=\"M8.001 16c-2.206 0-4-1.794-4-4s1.794-4 4-4 4 1.795 4 4-1.794 4-4 4m0-6c-1.103 0-2 .896-2 2 0 1.103.897 2 2 2s2-.897 2-2c0-1.104-.897-2-2-2m8 14h-16v-1c0-3.533 3.29-6 8-6s8 2.467 8 6zM2.16 22h11.683c-.598-1.808-2.833-3-5.841-3s-5.244 1.192-5.842 3\"><\/path><\/svg><div class=\"bstn-blocks-expandable-block__copy\">\n<p>Start with a hook. Express your genuine passion for the company&#8217;s product, mention a recent feature they launched, or highlight a problem they are solving that resonates with your professional interests. Showing that you have done your research demonstrates initiative and gives the hiring manager a peek at your future work ethic.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-content-navigation-footer bstn-blocks-content-nav-footer bstn-blocks-content-nav-footer--article\"><div class=\"bstn-blocks-content-nav-footer__links-container\"><div class=\"bstn-blocks-content-nav-footer__link-container\"><p class=\"bstn-blocks-content-nav-footer__link-title bstn-blocks-content-nav-footer__link--desktop\">Previous<\/p><a class=\"bstn-blocks-content-nav-footer__link\" href=\"https:\/\/brainstation.io\/career-guides\/how-to-get-a-job-as-a-product-manager\"><span class=\"bstn-blocks-content-nav-footer__link-icon-wrapper bstn-blocks-content-nav-footer__link-icon-wrapper--left\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-content-nav-footer__link-icon bstn-blocks-content-nav-footer__link-icon--left\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><span class=\"bstn-blocks-content-nav-footer__link-text bstn-blocks-content-nav-footer__link--desktop\">How to Get a Job as a Product Manager<\/span><\/a><\/div><div class=\"bstn-blocks-content-nav-footer__link-container\"><p class=\"bstn-blocks-content-nav-footer__link-title\">Next<\/p><a class=\"bstn-blocks-content-nav-footer__link\" href=\"https:\/\/brainstation.io\/career-guides\/product-manager-resume-examples\"><span class=\"bstn-blocks-content-nav-footer__link-text\">Product Manager Resume Examples<\/span><span class=\"bstn-blocks-content-nav-footer__link-icon-wrapper bstn-blocks-content-nav-footer__link-icon-wrapper--right\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-content-nav-footer__link-icon bstn-blocks-content-nav-footer__link-icon--right\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-bstn-blocks-course-cta bstn-blocks-course-cta\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 1140 621\" class=\"bstn-blocks-course-cta__bg-flair--rich\"><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.026 736.434V203.02\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.364 436.132-120 436.131zm0-99.873H-120zm0-99.872H-120zM128 536.004h-248z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M57.518 535.982a2.286 2.286 0 1 1 4.572 0 2.286 2.286 0 0 1-4.572 0m0-99.836a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002\" clip-rule=\"evenodd\"><\/path><\/g><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M979.195-28.206V397.98m81.185-524.745V397.98\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M1141.45 168.46H964zm0 98.334H964zm0 98.333H964zm66.55-295H964z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M1138.66 70.148a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49-.001zm-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.25zm-81.707 0a2.25 2.25 0 1 0 4.5.004 2.25 2.25 0 0 0-4.5-.005zm81.707 98.299a2.25 2.25 0 0 0 2.25 2.251 2.252 2.252 0 0 0 0-4.503 2.253 2.253 0 0 0-2.25 2.252m-81.707 0a2.25 2.25 0 1 0 4.498 0 2.25 2.25 0 0 0-2.249-2.252 2.25 2.25 0 0 0-2.249 2.252m161.917-.001a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m0 98.299a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m81.707 98.299c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m161.917 0a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0\" clip-rule=\"evenodd\"><\/path><\/g><\/svg><div class=\"bstn-blocks-course-cta__container\"><div class=\"bstn-blocks-course-cta__copy-container\"><p class=\"bstn-blocks-course-cta__subtitle\"><span>get started<\/span><\/p><h2 class=\"bstn-blocks-course-cta__title\">Accelerate Your Product Management Career<\/h2><p class=\"bstn-blocks-course-cta__description\">Courses built on adaptive curriculum and led by leading industry experts.<\/p><ul class=\"bstn-blocks-course-cta__description-checklist wp-block-list is-style-kg-list-checklist-alternate\"><li><p class=\"bstn-blocks-course-cta__checklist-item\">Work on projects in a collaborative setting<\/p><\/li><li><p class=\"bstn-blocks-course-cta__checklist-item\">Get access to VIP events and workshops<\/p><\/li><li><p class=\"bstn-blocks-course-cta__checklist-item\">Taught by industry experts<\/p><\/li><\/ul><a class=\"bstn-blocks-course-cta__cta-button\" href=\"https:\/\/brainstation.io\/course\/online\/product-management\">Learn more<\/a><\/div><div class=\"bstn-blocks-course-cta__course-container\"><h3 class=\"bstn-blocks-course-cta__course-list-heading\">recommended Certifications<\/h3><ul class=\"bstn-blocks-course-cta__course-list\">\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/online\/product-management\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--yellow\">professional certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/online\/product-management\">AI Product Manager Certification (PMC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Product Manager Certification (PMC\u2122)<\/p><\/a><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/online\/product-design\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--yellow\">professional certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/online\/product-design\">AI Product Designer Certification (PDC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Product Designer Certification (PDC\u2122)<\/p><\/a><\/div>\n<\/ul><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-127752","career-guide","type-career-guide","status-publish","format-standard","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/career-guide"}],"version-history":[{"count":10,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127752\/revisions"}],"predecessor-version":[{"id":138169,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127752\/revisions\/138169"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=127752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=127752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=127752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}