{"id":108336,"date":"2019-01-23T10:31:16","date_gmt":"2019-01-23T15:31:16","guid":{"rendered":"https:\/\/techvibes.com\/?p=108336"},"modified":"2019-01-23T10:31:16","modified_gmt":"2019-01-23T15:31:16","slug":"loreal-canadas-20000-women-in-digital-program","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/loreal-canadas-20000-women-in-digital-program","title":{"rendered":"L\u2019Or\u00e9al Canada’s $20,000 Women in Digital Program"},"content":{"rendered":"

Diversity in technology is an issue that has gained visibility over the last few years, and with good reason\u2014when it comes to Canada, only five per cent of companies have a solo woman founder, according to a #movethedial report<\/a>. That number is slowly increasing, but it can always move faster.<\/p>\n

L\u2019Or\u00e9al Canada is doing their part to keep trending in the right direction with the first Canadian edition of their Women in Digital<\/a> program, in partnership with\u00a0URelles and Campus InfoPresse. The new initiative focuses on promoting women entrepreneurs by offering funding as well as a deep network of mentorship and support. In total, the winner will bring home $20,000 to help fund their company.<\/p>\n

The idea for the program actually came from the shocking numbers in the #movethedial study, showing how truly underrepresented women are in the technology industry. Over half of Canada’s tech firms have no women in executive roles, and 73 per cent\u00a0of companies do not have women on their board of directors.<\/p>\n

\u201cL\u2019Or\u00e9al Canada is an important subsidiary for the L\u2019Or\u00e9al Group in terms of digital innovation,\u201d says Frank Kollmar, president and CEO of L\u2019Or\u00e9al Canada. \u201cKnowing that women are underrepresented in this field, it seemed natural to do our part, as we have been for the last 16 years with our L\u2019Or\u00e9al-UNESCO For Women in Science Awards. We are proud to once again be part of the solution by offering funding and support to women entrepreneurs. By ensuring there is a large number of role models, we can stimulate careers and leadership in business for women.”<\/p>\n

The Women in Digital program has three stages: nominations, preselection and final selection. The winner will be announced at a gala in May 2019. In order to make it there, nominees must be selected by three industry experts as part of the preselection committee, then the final selection will be guided by four Canadian tech personalities and one\u00a0L\u2019Or\u00e9al Canada executive. The preselection committee will be revealed later this month.<\/p>\n

L\u2019Or\u00e9al Canada is seeking a “female founder of a Canadian start-up in the tech and digital fields, who has the potential to revolutionize the digital sphere.” The winner will receive a tailored training program from Campus InfoPresse as well as mentorship form a jury member, and, of course, the $20,000. The\u00a0personal care company has long had their pulse on the Canadian innovation scene, recently acquiring<\/a> Toronto fashion AR startup ModiFace.<\/p>\n

\u201cWomen entrepreneurs don\u2019t have access to the same funding as men,\u201d says Chlo\u00e9 Freslon, founder of URelles. \u201cThis type of financial incentive is needed to rebalance things. I\u2019m happy to know that some women will be able to grow their business thanks to this helping hand.\u201d<\/p>\n

Applications for the Women in Digital program close on February 28 so make sure to apply now<\/a>.<\/p>\n

Techvibes is a media partner of the\u00a0L\u2019Or\u00e9al Canada Women in Digital program.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Diversity in technology is an issue that has gained visibility over the last few years, and with good reason\u2014when it comes to Canada, only five per cent of companies have a solo woman founder, according to a #movethedial report. That number is slowly increasing, but it can always move faster. L\u2019Or\u00e9al Canada is doing their […]<\/p>\n","protected":false},"author":76244,"featured_media":97639,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[3325,3326],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-108336","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","category-News","tag-loreal-canada","tag-women-in-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/108336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/76244"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/108336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/97639"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=108336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=108336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=108336"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=108336"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=108336"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=108336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}