{"id":111511,"date":"2020-01-02T12:00:45","date_gmt":"2020-01-02T17:00:45","guid":{"rendered":"https:\/\/www.borndigital.com\/?p=111511"},"modified":"2021-05-28T15:28:56","modified_gmt":"2021-05-28T19:28:56","slug":"albertsons-taps-pinterest-to-boost-targeted-sales-up-to-500","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/albertsons-taps-pinterest-to-boost-targeted-sales-up-to-500","title":{"rendered":"Albertsons Taps Pinterest to Boost Targeted Sales up to 500%"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Need to Know<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Albertsons is tapping Pinterest to promote its Own Brand private label products.<\/li><li>With over 300 million users, Pinterest is functions more as a search engine than a social media platform, allowing users to pin recipes, products, and other things to pages. <\/li><li>83% of weekly &#8220;Pinners&#8221; have made a purchase based on Pins they saw from brands.<\/li><li>Albertsons is using a new beta tool called Pinterest Trends that allows the grocer to track the most-searched items over the past 12 months.<\/li><li>Some promoted items experienced sales boosts of over 500%. <\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Analysis<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Grocery giant Albertsons is leveraging Pinterest to promote its Own Brand products, which included a number of seasonal items over the holidays.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/help.pinterest.com\/en\/guide\/all-about-pinterest\">Pinterest<\/a> is a web application that, while often considered a social media platform, functions more like a search engine. The \u201cvisual discovery engine\u201d allows users to \u201cpin\u201d and share ideas like recipes, home and style inspiration, and more using images and videos.&nbsp;<\/p>\n\n\n\n<p>Pinterest serves over 300 million users worldwide and has seen over 200 billion pins saved. According to the Pinterest Business <a href=\"https:\/\/business.pinterest.com\/en\/how-pinterest-works\">website<\/a>, \u201c83% of weekly Pinners have made a purchase based on Pins they saw from brands.\u201d<\/p>\n\n\n\n<p>Naturally, in recent years, more and more brands are leaning into the power of Pinterest. Albertsons is trying out a new beta tool called Pinterest Trends, which provides a view of the top US search terms on Pinterest in the previous year. This will allow the retailer a better idea of how content will perform.&nbsp;<\/p>\n\n\n\n<p>&#8220;Albertsons shoppers want to stay ahead of the curve when it comes to new and exciting trends. We believe Pinterest is the perfect platform to inspire shoppers with a new take on holiday classics as they plan for the season,\u201d explains Chad Coester, senior vice president of Own Brands at Albertsons.<\/p>\n\n\n\n<p>In an effort to boost holiday sales and glean more insight on holiday food and beverage trends, the grocery brand ran a Pinterest campaign, highlighting over 150 seasonal items and special offerings.&nbsp;<\/p>\n\n\n\n<p>Albertsons\u2019 <a href=\"https:\/\/www.supermarketnews.com\/marketing\/albertsons-highlights-own-brands-pinterest\">campaign<\/a>, which ran from October to the end of 2019, \u201cincluded 10 standard and three video Pins each for Halloween, Thanksgiving and Holiday to offer fun, holiday-themed food and drink ideas to party planners and cooks.\u201d<\/p>\n\n\n\n<p>Partnering with the Pin Collective, a network of expert content creators, Albertsons created seasonal content reflecting the top food and beverage trends for the time. In order to gauge the campaign\u2019s success, an in-store sales study was conducted, revealing some items experienced a sales boost of +154%, +229%, and even +500%!&nbsp;<\/p>\n\n\n\n<p>Adds Coester, \u201cUsing Pinterest Trends online and in-store enables Own Brands to be top-of-mind in a truly innovative way.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Need to Know Albertsons is tapping Pinterest to promote its Own Brand private label products. With over 300 million users, Pinterest is functions more as a search engine than a social media platform, allowing users to pin recipes, products, and other things to pages. 83% of weekly &#8220;Pinners&#8221; have made a purchase based on Pins [&hellip;]<\/p>\n","protected":false},"author":76314,"featured_media":111254,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[3422,13],"tags":[3438],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-111511","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","category-food","category-News","tag-albertsons"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/111511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/76314"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/111511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/111254"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=111511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=111511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=111511"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=111511"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=111511"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=111511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}