{"id":113798,"date":"2020-03-04T13:34:12","date_gmt":"2020-03-04T18:34:12","guid":{"rendered":"https:\/\/www.borndigital.com\/?p=113798"},"modified":"2020-03-04T16:52:26","modified_gmt":"2020-03-04T21:52:26","slug":"target-grows-online-sales-20-outlines-order-ahead-expansion","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/target-grows-online-sales-20-outlines-order-ahead-expansion","title":{"rendered":"Target Grows Online Sales 20%, Outlines Order Ahead Expansion"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Need to Know<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Target\u2019s recent Q4 and full-year 2019 earnings reveal major wins for the retailer thanks to aggressive omnichannel transformations.<\/li><li>Q4 comparable sales grew by 1.5% while comparable digital sales grew by 20%. <\/li><li>Same-day services (Order Pick Up, Drive Up and Shipt) accounted for more than 80% of Target\u2019s Q4 comparable digital sales growth.&nbsp;<\/li><li>The retailer also outlined strategic omnichannel growth initiatives focusing on the addition of fresh grocery and adult beverages to its Drive Up and Order Pickup services, changes to its small-format and remodel programs, and updates to its supply chain transformation.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analysis<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Target\u2019s Q4 earnings report reveals why the retailer&#8217;s recent entry to the list of top-10 US e-commerce retailers is justified\u2014an omnichannel transformation that focuses on digital growth and elevated customer experiences.<\/p>\n\n\n\n<p>\u201cThe strategic investments we\u2019ve made over the past several years to elevate the shopping experience, curate our multi-category assortment at scale, and deliver ease and convenience through our fulfillment capabilities are deepening our relationship with our guest,\u201d Brian Cornell, Chairman and CEO of Target, said in the <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/27419\/000002741920000004\/a2019q4ex-99.htm\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"release (opens in a new tab)\">release<\/a>.&nbsp;<\/p>\n\n\n\n<p>\u201cAs we look ahead to 2020 and beyond, we are well-positioned to build on this strong foundation to further differentiate Target and drive long-term, profitable growth,\u201d he added.&nbsp;<\/p>\n\n\n\n<p>Target\u2019s <a rel=\"noreferrer noopener\" aria-label=\"long-term strategic investments (opens in a new tab)\" href=\"https:\/\/brainstation.io\/2020\/01\/27\/targets-digital-transformation-boosts-stock-50-over-five-years\" target=\"_blank\">long-term strategic investments<\/a> have paid off, In 2019, Target\u2019s same-day services grew more than 90%, accounting for nearly three-quarters of the Company\u2019s comparable digital sales growth.<\/p>\n\n\n\n<p>The retailer\u2019s same-day services like Order Pick Up, Drive Up and Shipt accounted for more than 80% of its fourth-quarter comparable digital sales growth. Aware of the impact, Target\u2019s 2020 strategy involves expanding on the offering by adding fresh grocery and adult beverages to both its Drive Up and Order Pickup services, adding new milestones for its small-format programs, and updates to its supply chain transformation.\u00a0<\/p>\n\n\n\n<p>&#8220;As we look to 2020, we&#8217;ll continue to elevate our popular same-day services and expand our ambitious small-format and remodel programs to create an even easier and more convenient experience that inspires our millions of guests to keep shopping Target in new and different ways,&#8221; Cornell said.&nbsp;<\/p>\n\n\n\n<p>Competition from retailers Walmart and Amazon have companies like Target looking for advantages anywhere they can find them. It\u2019s clear that Targets has its sights set on the correct target as Fourth-quarter sales reflected digital sales growth of 20%. Omnichannel-focused plans that merge offline and online experiences just might be the key to giants like Amazon in the retailer\u2019s targets.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Need to Know Target\u2019s recent Q4 and full-year 2019 earnings reveal major wins for the retailer thanks to aggressive omnichannel transformations. Q4 comparable sales grew by 1.5% while comparable digital sales grew by 20%. Same-day services (Order Pick Up, Drive Up and Shipt) accounted for more than 80% of Target\u2019s Q4 comparable digital sales growth.&nbsp; [&hellip;]<\/p>\n","protected":false},"author":76312,"featured_media":112067,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,3397],"tags":[2483],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-113798","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","category-News","category-retail","tag-target"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/113798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/76312"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/113798\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/112067"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=113798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=113798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=113798"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=113798"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=113798"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=113798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}