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Amazon knows that customer convenience is key and is willing to help retailers up their own convenience factor\u2014for a price.\u00a0<\/p>\n\n\n\n
Starting today, Amazon is selling its successful \u201cJust Walk Out\u201d cashierless technology to smaller retailers looking to increase store efficiencies and reduce the need for traditional cashier interactions. According to a new website promoting the service, \u201cJust Walk Out\u201d technology has operated with high reliability and accuracy for years in Amazon Go stores<\/a>\u2014and has arguably made shopping without checkout lines mainstream.\u00a0<\/p>\n\n\n\n \u201cWe built ‘Just Walk Out’ technology leveraging the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. Since launching Amazon Go years ago, many retailers have expressed an interest in offering similar checkout-free shopping experiences to their customers,\u201d Amazon says on its \u201cJust Walk Out\u201d Site.<\/a>\u00a0<\/p>\n\n\n\n The idea is a good one, as the technology needed to develop a cashierless checkout system is robust, and not every retailer has access to a dedicated innovation team full of engineers and data scientists. <\/p>\n\n\n\n Stores equipped with the technology would not require specific mobile apps and customers would not need to have Amazon accounts to make purchases. <\/p>\n\n\n\n To enter a “Just Walk Out” store, customers simply swipe a credit card, and once inside a series of cameras, sensors, computer vision techniques, and deep learning tracks items customers put into their shopping carts, adding them to a virtual shopping cart. Should a customer change their mind on an item, placing it back on a shelf, the smart software detects the change and removes the returned item from the virtual basket. Once the shopping is complete, the customer simply walks out of the store.<\/p>\n\n\n\n