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Procter & Gamble is taking a giant leap in optimizing its consumer experience, bringing Google Cloud on board<\/a> to leverage its AI and analytics tools and provide personalized, real-time experiences for buyers.<\/p>\n\n\n\n P&G will also use these tools to enrich the digital shopping journey for consumers, as online shopping of its brands becomes more prevalent.<\/p>\n\n\n\n In a press release, two P&G brands were highlighted for how they already utilize consumer data to deliver innovative real-time experiences: Lumi by Pampers, an award-winning baby monitor and sleep system; and the Oral-B iOS Series toothbrush system. These new innovations were previewed earlier this year as part of P&G’s LifeLab Showcase<\/a>. <\/p>\n\n\n\n In migrating its data from a third-party onto Google’s platform, P&G will be able to silo information from brands such as Pampers and Oral-B and analyze and track information in real-time to provide a more thoroughly personalized experience for users.<\/p>\n\n\n\n P&G will also use Google Cloud technology such as BigQuery and TensorFlow to create a better product experience for consumers by incorporating data insights into product development.<\/p>\n\n\n\n “Connected devices offer new opportunities to provide actionable insights directly to consumers around their everyday habits,” Rob Enslin, president of Google Cloud said in a press release announcing the partnership. “We’re thrilled to work with P&G to help them use the cloud and our deep portfolio of machine learning and analytics solutions to create more personalized experiences.” <\/p>\n\n\n\n The partnership between P&G and Google comes just weeks after Unilever, P&G’s main competitor, announced it was teaming up with Alibaba<\/a> to use its cloud and AI tools to optimize its customer experience and digital marketing campaigns. And in Canada, grocery retail giant Loblaws recently partnered with Google<\/a> to use its Cloud services to handle an unprecedented increase in digital traffic and online orders, and to scale up its various omnichannel offerings.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" Need to Know P&G will use Google’s AI and data analytics tools to better leverage user information, fine-tune its user experiences. Two brands that will utilize the new data tools include Lumi by Pampers and the Oral-B iO Series. P&G will be migrating data from a third-party onto Google’s platform, integrating it with Google’s BigQuery […]<\/p>\n","protected":false},"author":76318,"featured_media":116834,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,3397,3414],"tags":[3577],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-116830","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","category-News","category-retail","category-technology-News","tag-procter-and-gamble"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/116830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/76318"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/116830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/116834"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=116830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=116830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=116830"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=116830"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=116830"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=116830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}