![\"\"](\"https:\/\/d3ghupt9z9s6o0.cloudfront.net\/app\/uploads\/2020\/07\/13094928\/Nike-Innovation-Store-NYC-Digital-Magazine-1024x686.jpg\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
- Nike found huge success in its digital-first approach in 2020, aiming for 50% digital usage among its customer base within two years.<\/li>
- Workouts on the Nike Training Club app more than tripled, peaking in April at nearly 5 million workouts per week.<\/li>
- The Nike Commerce App was downloaded more than eight million times in a single month, while Nike\u2019s SNKRS mobile commerce app hit $1-billion in revenue for the first time.<\/li><\/ul>\n\n\n\n
<\/p>\n\n\n\n
Nike\u2019s commitment to mobile-first and robust digital commerce paid off this year: the sportswear brand boasted impressive online engagement stats for Q4<\/a>\u2014so impressive that the company\u2019s revenue dip could be seen as secondary.<\/p>\n\n\n\n
Nike\u2019s Q4 earnings announcement revealed that digital revenue exceeded $1-billion for the first time in the company\u2019s history. Additionally, monthly users for its Nike Trending app spiked by more than 350% in China; in China and EMEA, digital commerce saw an increase of 70% overall. Additionally, Nike revealed that its Commerce app has been downloaded more than eight million times, while SNKRS, Nike\u2019s footwear-focused app, saw $1-billion in revenue for the company.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Lululemon Posts 157% Gain in Digital Sales<\/h3>\n\n\n\n
<\/p>\n\n\n\n
![\"\"](\"https:\/\/d3ghupt9z9s6o0.cloudfront.net\/app\/uploads\/2019\/12\/13095041\/Lululemon-1024x728.jpg\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
- Digital sales for the activewear retailer were up 157% in Q2, as the coronavirus pandemic continued to drive shoppers towards online shopping.<\/li>
- Direct to consumer (D2C) net revenue accounted for 61.4% of Lululemon\u2019s total net revenue; that figure was at just 24.6% for the same period in 2019.<\/li>
- Total revenue exceeded expectations for the quarter, at $902.9 million; the company was expected to earn a revenue of $842.5 million.<\/li>
- Lululemon also reported that over 400,000 customers have taken advantage of its virtual waitlist technology to shop in-store.<\/li><\/ul>\n\n\n\n
<\/p>\n\n\n\n
Athletic apparel retailer Lululemon posted Q2 results<\/a>, with the company\u2019s online sales skyrocketing amid the continuing coronavirus pandemic.<\/p>\n\n\n\n
Lululemon\u2019s digital sales for the second quarter of 2020 were up 157% year-over-year, with direct-to-consumer net revenue clocking in at $554.3 million for the period. Overall, DTC revenue accounted for a remarkable 61.4% of Lululemon\u2019s net revenue over the quarter; in 2019, that figure was just 24.6%.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Chewy Sees Record High with $1.7 Billion in D2C Pet Supplies Sales<\/h3>\n\n\n\n
<\/p>\n\n\n\n
![\"\"](\"https:\/\/d3ghupt9z9s6o0.cloudfront.net\/app\/uploads\/2020\/09\/13094920\/chewy-digital-1024x647.jpg\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
- Chewy experienced a record high quarter with a 37% increase in active customers.<\/li>
- In 2020\u2019s second quarter, Chewy raked in net sales of almost $1.7 billion. The retailer also added 4.6 million net-new customers.<\/li>
- Demand for pet supplies amid the COVID-19 pandemic rings strong across the industry, with online sales surging 77% across the category.<\/li>
- PetSmart acquired Chewy in 2017 for $3 billion.<\/li><\/ul>\n\n\n\n
<\/p>\n\n\n\n
Pet supply e-retailer Chewy celebrated a record high quarter in customer acquisition<\/a>. Chewy ended 2020\u2019s second quarter with a year-over-year increase in active customers of 37.9%\u2014an increase of 4.6 million. And the huge quarter resulted in total net sales that grew to $1.69 billion\u2014up almost 50% from last year.<\/p>\n\n\n\n
The pet supply retailer experienced a boost in sales, due to the pandemic causing more customers to shop online for their pet supplies rather than visiting a store in-person. Additionally, throughout the pandemic, many people have chosen to become a pet owner or foster parent for the first time.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Levi\u2019s Pushes Towards D2C with Micro-Fulfillment and AI<\/h3>\n\n\n\n
<\/p>\n\n\n\n
- Over the last four months, Levi\u2019s was forced to accelerate its digital transformation plans in order to maintain sales and a connection with consumers.<\/li>
- The biggest shift so far is on micro-fulfillment. In May, Levi\u2019s shipped nearly a third of all online orders directly from its network of over 200 branded stores in the U.S.<\/li>
- Levi\u2019s is also tapping AI for better insight on promotional discounts, selling six times as much product during one sale thanks to consumer analytics.<\/li>
- In an interview, Levi\u2019s CFO discussed the retailer\u2019s transformation, saying \u201cif you think of our road map, it would have taken us a couple of years and we\u2019ve kind of crunched it into a few months.<\/li><\/ul>\n\n\n\n
<\/p>\n\n\n\n
As consumers look to shop online in record numbers, Levi\u2019s is embracing the shift<\/a> by moving forward on digital transformation plans that would have taken years to execute before the pandemic. <\/p>\n\n\n\n
With 30% of all e-commerce sales in the U.S. in May being shipped from stores, Levi\u2019s also offered curbside pickup from about 80% of its stores, and \u2018buy online, pick up in-store\u2019 went live at around 40 stores. The brand even used Uber to facilitate same-day delivery in the U.S. <\/p>\n\n\n\n
Levi\u2019s took it a step further, launching a new virtual concierge that offers consumers the ability to have one-on-one consultations with in-store employees and look at products.<\/p>\n\n\n\n
<\/p>\n\n\n\n
PepsiCo Launches D2C E-Commerce Stores<\/h3>\n\n\n\n
<\/p>\n\n\n\n
- Hundreds of PepsiCo products were made available for purchase by individual consumers via PantryShop.com and Snacks.com earlier this year.<\/li>
- PepsiCo looked to strengthen its direct-to-consumer capabilities as shoppers turn to e-commerce during the coronavirus pandemic.<\/li>
- Brands available for purchase include Quaker, Tropicana, and Lays.<\/li>
- The majority of orders will arrive within two business days, the company says.<\/li><\/ul>\n\n\n\n
<\/p>\n\n\n\n
![\"\"](\"https:\/\/d3ghupt9z9s6o0.cloudfront.net\/app\/uploads\/2020\/06\/13094935\/Impossible-meat-digital-magazine-1024x618.jpg\")
<\/figure>\n\n\n\n