{"id":122032,"date":"2012-08-28T08:22:18","date_gmt":"2012-08-28T12:22:18","guid":{"rendered":"https:\/\/www.borndigital.com\/?p=122032"},"modified":"2021-05-28T15:24:32","modified_gmt":"2021-05-28T19:24:32","slug":"what-makes-a-company-great-the-people-the-products-or-the-technology","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/what-makes-a-company-great-the-people-the-products-or-the-technology","title":{"rendered":"What Makes a Company Great: the People, the Products, or the Technology?"},"content":{"rendered":"\n

“What makes a company great?” asks Julia Hartz, a co-founder of Eventbrite. “People, products, or technology?” She doesn’t wait for an answer. “It’s the people.”<\/p>\n\n\n\n

Eventbrite is an example of a startup that scaled into a mid-size company without losing employee happiness or internal culture. The company’s attrition rate is 5% compared with a regional average of 17%; in the first half of 2012 – with 200 workers – Eventbrite is sitting at a 2% undesirable attrition rate.<\/p>\n\n\n\n

How does a startup foster this kind of morale and culture? “The culture tenets and the brand tenets [of a startup] are inherently linked,” Julia explained at the Grow 2012 Conference<\/a>. If every employee of a company believes he or she is the company, that company will never lose its soul; its startup culture becomes scalable.<\/p>\n\n\n\n

One way to cultivate this, Julia says, is to allow employees of any type to share their knowledge about stuff – let people venture outside of their roles. Another way to unite staff outside of work through passions and hobbies, such as with afterhours yoga sessions.<\/p>\n\n\n\n

But don’t sacrifice your company’s performance for internal happiness, she warns. Employee happiness does not directly create company performance. The two can co-exist but they don’t by default. The key is to align everyone’s goals.<\/p>\n\n\n\n

At around 150 employees, it’s believed that companies lose intimacy, efficiency, and interdependency. Eventbrite has managed to defy this. And performance is also there for the growing company: it’s on pace to process $600 million in gross ticket sales this year.<\/p>\n\n\n\n

Have a genuine, innovative, dedicated, empowering, social, accessible, and delightful team culture\u2014and then clarify company objectives to staff\u2014and you have nirvana: happy employees and a top-performing organization.<\/p>\n","protected":false},"excerpt":{"rendered":"

“What makes a company great?” asks Julia Hartz, a co-founder of Eventbrite. “People, products, or technology?” She doesn’t wait for an answer. “It’s the people.” Eventbrite is an example of a startup that scaled into a mid-size company without losing employee happiness or internal culture. The company’s attrition rate is 5% compared with a regional […]<\/p>\n","protected":false},"author":76318,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-122032","magazine","type-magazine","status-publish","hentry","category-News"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/122032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/76318"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/122032\/revisions"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=122032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=122032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=122032"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=122032"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=122032"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=122032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}