{"id":122406,"date":"2021-01-26T15:53:48","date_gmt":"2021-01-26T20:53:48","guid":{"rendered":"https:\/\/www.borndigital.com\/?p=122406"},"modified":"2021-07-23T11:34:35","modified_gmt":"2021-07-23T15:34:35","slug":"nike-reveals-new-ar-features-at-nyc-concept-store","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/nike-reveals-new-ar-features-at-nyc-concept-store","title":{"rendered":"Nike Reveals New AR Features at NYC Concept Store"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Need to Know<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Nike has launched an interactive AR challenge at its NYC House of Innovation.<\/li><li>The challenge celebrates the launch of a new collection, by bringing the outdoors in by scanning QR codes with their phones to reveal AR animated wildlife and product information.<\/li><li>After launching a number of innovative digital-first initiatives and three concept stores, the iconic athletics brand is just \u201cscratching the surface\u201d with what is possible in retail.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analysis<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Athletics retailer Nike has launched an innovative new AR challenge at its \u201cHouse of Innovation\u201d location in New York City\u2014and is bringing the outdoors in. The digital \u201cdiscovery center\u201d is launching in celebration of Nike\u2019s new All Conditions Gear (ACG) HO20 collection.&nbsp;<\/p>\n\n\n\n<p>Utilizing augmented reality technology from Hovercraft, Nike shoppers can use their mobile phones to learn more about Nike products and interact with animated wildlife.&nbsp;<\/p>\n\n\n\n<p>By walking through an interactive geozone with a digital checklist, shoppers can track their progress through a series of AR challenges. By using their phones to scan QR codes located on the floor as they move throughout the space, shoppers will reveal animated figures and product information. Upon completion, they are rewarded with \u201ca physical gift brought to them by a masked store associate and a digital AR model of the Nike \u201cACG Hiker\u201d mascot they can keep on their phone.\u201d<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/492729974\" width=\"855\" height=\"530\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n<p><a href=\"https:\/\/vimeo.com\/492729974\"><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Since the onset of the pandemic, the iconic athletics brand has been leaning on tech to engage customers in new ways. These innovations include the use of holograms to allow customers to virtually try-on Nike items from home and <a rel=\"noreferrer noopener\" href=\"https:\/\/brainstation.io\/2020\/09\/22\/foot-locker-launches-interactive-nike-fan-hub-via-google-slides\" target=\"_blank\">partnering with Foot Locker to launch an interactive fan hub<\/a> on Google Slides.&nbsp;<\/p>\n\n\n\n<p>Nike has also leaned on the evolution of its concept stores, launching the House of Innovation in NYC, a <a href=\"https:\/\/brainstation.io\/2020\/07\/09\/nike-unveils-new-digital-focused-concept-store-nike-rise\" target=\"_blank\" rel=\"noreferrer noopener\">Nike Rise store in Guangzhou, China<\/a>, and its <a href=\"https:\/\/chainstoreage.com\/check-out-nikes-new-paris-flagship\" target=\"_blank\" rel=\"noreferrer noopener\">first flagship store in Paris<\/a>, also dubbed a \u201cHouse of Innovation.\u201d&nbsp;<\/p>\n\n\n\n<p>These in-store locations provide immersive, digitally-powered shopping experiences such as Nike Scan to Learn, Nike Scan to Try, and Nike Shop the Look. Shoppers can also buy online and pickup in-store.&nbsp;<\/p>\n\n\n\n<p>Since the pandemic took the retail world by storm in early 2020, Nike has seen massive growth in online sales, resulting in an <a href=\"https:\/\/brainstation.io\/2020\/12\/21\/nike-reports-digital-revenue-spike-of-84\" target=\"_blank\" rel=\"noreferrer noopener\">84% increase in digital revenue<\/a>. Total revenue for 2020\u2019s second quarter topped $11 billion.&nbsp;<\/p>\n\n\n\n<p>\u201cDigital is now woven into everything we do as a company,\u201d Nike CEO John Donahoe said at the time. \u201cIt\u2019s how we operate and prioritize, from how we engage with members, to how we operate our supply chain, to how we serve consumers in the marketplace.\u201d<\/p>\n\n\n\n<p>And after reporting <a href=\"https:\/\/brainstation.io\/2020\/09\/23\/nikes-digital-strategy-not-easily-replicated-according-to-ceo\" target=\"_blank\" rel=\"noreferrer noopener\">200% growth for its Nike Commerce App<\/a> in September, Donahoe added, \u201cI truly believe that Nike is just scratching the surface of what\u2019s possible.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Need to Know Nike has launched an interactive AR challenge at its NYC House of Innovation. The challenge celebrates the launch of a new collection, by bringing the outdoors in by scanning QR codes with their phones to reveal AR animated wildlife and product information. After launching a number of innovative digital-first initiatives and three [&hellip;]<\/p>\n","protected":false},"author":76314,"featured_media":111488,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,3397],"tags":[3436],"magazine-region":[385],"magazine-series":[],"magazine-topic":[3678,3677],"class_list":["post-122406","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","category-News","category-retail","tag-nike","magazine-region-new-york","magazine-topic-marketing","magazine-topic-technology"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/122406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/76314"}],"version-history":[{"count":2,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/122406\/revisions"}],"predecessor-version":[{"id":125039,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/122406\/revisions\/125039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/111488"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=122406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=122406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=122406"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=122406"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=122406"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=122406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}