{"id":13282,"date":"2009-11-06T03:11:00","date_gmt":"2009-11-06T11:11:00","guid":{"rendered":"http:\/\/localhost\/?p=13282"},"modified":"2009-11-06T03:11:10","modified_gmt":"2009-11-06T11:11:10","slug":"metrolyrics-leverages-google-friend-connect","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/metrolyrics-leverages-google-friend-connect","title":{"rendered":"MetroLyrics leverages Google Friend Connect"},"content":{"rendered":"<p>This week <a href=\"http:\/\/googleblog.blogspot.com\/2009\/11\/google-friend-connect-now-more.html\">Google introduced a new set of Google Friend Connect features<\/a> that let site owners help their visitors get to know each other and personalize their site&#8217;s experience and content.<\/p>\n<p><img decoding=\"async\" style=\"float: right;\" src=\"http:\/\/farm3.static.flickr.com\/2517\/4080977069_d004707d9b_m.jpg\" alt=\"\" width=\"120\" height=\"240\" \/>Vancouver&#8217;s own <a href=\"http:\/\/www.metrolyrics.com\">MetroLyrics<\/a> partnered with Google along with <a href=\"http:\/\/www.sfstation.com\/\">sfstation.com<\/a>,&nbsp;<a href=\"http:\/\/www.huffingtonpost.com\/\">huffingtonpost.com<\/a>, and <a href=\"http:\/\/www.pachakam.com\/\">pachakam.com<\/a> to demonstrate some of the new features in action. MetroLyrics was a logical choice for Google&#8217;s pilot as they are the largest lyrics community online with over 37 Million unique visitors.<\/p>\n<p>As part of the program, MetroLyrics is also working with Google on improved the integration of AdSense for more relevant content and better monetization.<\/p>\n<p>As an example, MetroLyrics added polls to their lyrics pages that ask visitors to log-in via Google Friend Connect when they vote. The data collected during the poll interaction is used to drive ads in the main 300&#215;250 ad unit on the same page. This simple change weeds out inappropriate ads that could be perceived as intruding conent, resulting in move relevant ads and a better user experience.<\/p>\n<p>According to MetroLyrics CEO Alan Juristovski, the preliminary results of their Google Friend Connect integration has seen improved click-thru rates and increased CPMs with Google Adsense revenue doubling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week Google introduced a new set of Google Friend Connect features that let site owners help their visitors get to know each other and personalize their site&#8217;s experience and content. Vancouver&#8217;s own MetroLyrics partnered with Google along with sfstation.com,&nbsp;huffingtonpost.com, and pachakam.com to demonstrate some of the new features in action. MetroLyrics was a logical [&hellip;]<\/p>\n","protected":false},"author":1358,"featured_media":13284,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-13282","magazine","type-magazine","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/13282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/1358"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/13282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/13284"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=13282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=13282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=13282"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=13282"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=13282"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=13282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}