{"id":39841,"date":"2012-05-07T06:05:00","date_gmt":"2012-05-07T02:05:00","guid":{"rendered":"http:\/\/localhost\/?p=39841"},"modified":"2012-05-07T06:05:52","modified_gmt":"2012-05-07T02:05:52","slug":"sweet-tooth-secures-225m-in-seed-financing","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/sweet-tooth-secures-225m-in-seed-financing","title":{"rendered":"Sweet Tooth Secures $2.25M in Seed Financing"},"content":{"rendered":"<p><img decoding=\"async\" style=\"float: right; margin: 15px;\" src=\"\/public\/cache\/company\/220x145\/14595_sweet_tooth_255255255.png\" alt=\"\" \/>Waterloo&#8217;s <a href=\"http:\/\/www.marketwire.com\/press-release\/sweet-tooth-secures-225m-in-seed-financing-1653246.htm\">Sweet Tooth Inc. announced today<\/a> it has secured $2.25 million in funding. $1.5 million will be in the form of seed financing from OMERS Ventures, the Ontario government funded MaRS Investment Accelerator Fund (IAF) and Points International with an additional $750K is forthcoming from other sources.<\/p>\n<p>Launched in 2009, Sweet Tooth provides a turnkey, user-friendly system for merchants to create &#8216;points&#8217; programs and deliver online and in-store rewards to their customers. Sweet Tooth has helped over 1,500 merchants actively engage and reward more than 15 million consumers worldwide.<\/p>\n<p><!-- pagebreak --><\/p>\n<p>&#8220;As online shopping continues to grow, the Internet has become retail&#8217;s new battleground for customer loyalty and retention,&#8221; said Sweet Tooth founder and CEO Jay El-Kaake. &#8220;There are thousands of competitors for every eCommerce dollar, so when a customer makes a purchase online it is imperative that the customer is retained and engaged &#8211; or their next purchase might be with the competition.<\/p>\n<p>Sweet Tooth will used the proceeds of the financing to expand their team and loyalty platform in order to accelerate this growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Waterloo&#8217;s Sweet Tooth Inc. announced today it has secured $2.25 million in funding. $1.5 million will be in the form of seed financing from OMERS Ventures, the Ontario government funded MaRS Investment Accelerator Fund (IAF) and Points International with an additional $750K is forthcoming from other sources. Launched in 2009, Sweet Tooth provides a turnkey, [&hellip;]<\/p>\n","protected":false},"author":54503,"featured_media":39843,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-39841","magazine","type-magazine","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/39841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/54503"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/39841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/39843"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=39841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=39841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=39841"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=39841"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=39841"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=39841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}