{"id":4042,"date":"2008-09-04T03:09:00","date_gmt":"2008-09-04T11:09:00","guid":{"rendered":"http:\/\/localhost\/?p=4042"},"modified":"2008-09-04T03:09:38","modified_gmt":"2008-09-04T11:09:38","slug":"study-shows-searching-canadians-rarely-leave-first-page-occasionally-click-ads","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/study-shows-searching-canadians-rarely-leave-first-page-occasionally-click-ads","title":{"rendered":"Study Shows Searching Canadians Rarely Leave First Page, Occasionally Click Ads"},"content":{"rendered":"<p>Via <a href=\"http:\/\/www.onedegree.ca\/2008\/09\/are-you-reachin.html\">One Degree<\/a>, Ipsos Reid has <a href=\"http:\/\/www.ipsos-na.com\/news\/pressrelease.cfm?id=4045\">released a study<\/a> on search marketing in Canada that reaffirms the importance of search engine optimization but has some promising numbers for the effectiveness of search advertising. It doesn&#8217;t include any breakdowns on search engine market share, unfortunately. The most key but unsurprising statistic: <em>&#8220;three-quarters of online Canadians indicate they can usually find what they are looking for on the first page of search results&#8221;<\/em>. First page placement continues to be highly important; even if you&#8217;re on the top of the second page, 75% of searchers will never even see you.<\/p>\n<p>In search advertising, 44% reported having clicked on an ad in search results, a higher number than might be expected. 29% reported clicking on an ad even when the regular search term appeared in results. This last statistic is a curious behavior, but will keep companies buying up their own search terms. For general engine satisfaction, 80% agreed that they were getting the best results from their engine of choice, and 66% agreed that the results were objective. Search engines remain a primary web destination for Canadians and they maintain a high level of confidence in them; just don&#8217;t expect them to dig too deep to find you .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Via One Degree, Ipsos Reid has released a study on search marketing in Canada that reaffirms the importance of search engine optimization but has some promising numbers for the effectiveness of search advertising. It doesn&#8217;t include any breakdowns on search engine market share, unfortunately. The most key but unsurprising statistic: &#8220;three-quarters of online Canadians indicate [&hellip;]<\/p>\n","protected":false},"author":48629,"featured_media":4044,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-4042","magazine","type-magazine","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/4042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/48629"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/4042\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/4044"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=4042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=4042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=4042"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=4042"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=4042"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=4042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}