{"id":52951,"date":"2014-01-15T12:01:00","date_gmt":"2014-01-15T08:01:00","guid":{"rendered":"http:\/\/localhost\/?p=52951"},"modified":"2014-01-15T12:01:43","modified_gmt":"2014-01-15T08:01:43","slug":"uice-mobile-acquires-gauge-mobile","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/uice-mobile-acquires-gauge-mobile","title":{"rendered":"Toronto&#8217;s Juice Mobile Acquires Vancouver&#8217;s Gauge Mobile"},"content":{"rendered":"<p><img decoding=\"async\" style=\"margin-left: 33px; margin-right: 33px; float: right;\" src=\"https:\/\/pbs.twimg.com\/profile_images\/2904226102\/f6f6225fdfd649e7a67802ae8d1f47f3.jpeg\" alt=\"\" width=\"200\" height=\"200\" \/>Juice Mobile has acquired proximity-marketing firm Gauge Mobile.<\/p>\n<p><!-- pagebreak --><\/p>\n<p>The Toronto-based Juice says the strategic acquisition of the Vancouver-based Gauge will allow it to incorporate new proximity solutions as a way to target, talk to, and engage consumers.<\/p>\n<p>&ldquo;This acquisition will allow Juice to provide brands and advertisers with consumer touch points in-store, in-packaging and out-of-home. This is the evolution of mobile and the next step to closing the loop on the path to purchase,&rdquo; says Neil Sweeney, president and CEO of Juice Mobile.<\/p>\n<p>Gauge graduated from Wavefront&#8217;s Accelerator Program in 2012.<\/p>\n<p>&#8220;The work that the Gauge team did through our program and the mentorship that they received helped them achieve market validation and move quickly to a great outcome,&#8221; said&nbsp;James Maynard, President and CEO of Wavefront.<\/p>\n<p>&#8220;The Wavefront accelerator marked our induction into entrepreneurship. Through their various programs we learned a great deal about the tech startup ecosystem,&#8221; added Gauge&#8217;s&nbsp;Tony Vassiliev. &#8220;We were also fortunate to get connected with amazing mentors through the BCIC Market Validation program, which was introduced to us and sponsored by Wavefront.&#8221;<\/p>\n<p>Vassilev, Gauge Mobile&rsquo;s cofounder and CEO, will be joining the team at Juice Mobile.<\/p>\n<p><a href=\"http:\/\/www.juicemobile.com\" target=\"_blank\">Juice Mobile<\/a> says it will utilize this new acquisition to extend its existing client base and add Gauge&rsquo;s technologies to activate future campaigns.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Juice Mobile has acquired proximity-marketing firm Gauge Mobile. The Toronto-based Juice says the strategic acquisition of the Vancouver-based Gauge will allow it to incorporate new proximity solutions as a way to target, talk to, and engage consumers. &ldquo;This acquisition will allow Juice to provide brands and advertisers with consumer touch points in-store, in-packaging and out-of-home. [&hellip;]<\/p>\n","protected":false},"author":54503,"featured_media":52953,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-52951","magazine","type-magazine","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/52951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/54503"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/52951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/52953"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=52951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=52951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=52951"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=52951"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=52951"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=52951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}