{"id":53224,"date":"2014-03-03T01:03:00","date_gmt":"2014-03-03T09:03:00","guid":{"rendered":"http:\/\/localhost\/?p=53224"},"modified":"2014-03-03T01:03:20","modified_gmt":"2014-03-03T09:03:20","slug":"sharing-is-the-new-buying","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/sharing-is-the-new-buying","title":{"rendered":"Sharing is the New Buying: How Brands Can Win in the Collaborative Economy"},"content":{"rendered":"<p><img decoding=\"async\" style=\"margin: 11px 33px; float: right;\" src=\"http:\/\/farm4.staticflickr.com\/3685\/12913243114_00ded4745b.jpg\" alt=\"\" width=\"333\" height=\"167\" \/>The collaborative economy is a growing market in which consumers,&nbsp;enabled by a new set of websites and applications, are sharing or trading goods and services with each other.<\/p>\n<p><!-- pagebreak --><\/p>\n<p>Customers have &#8220;fundamentally changed the way they buy,&#8221; <a href=\"http:\/\/www.visioncritical.com\/collaborative-economy-report\" target=\"_blank\">according to a new report<\/a> on the collaborative economy by Vision Critical and Jeremiah Owyang of Crowd Companies.<\/p>\n<p>&#8220;If big brands want to maintain their dominance, they need to find new ways to sell,&#8221; explains Vision Critical. &#8220;People can get what they need from each other, rather than buying from established brands&mdash;businesses need to understand this emergent market in order to embrace the opportunities it offers.&#8221; The report suggests that new forms of peer-to-peer sharing, such as custom products and crowdfunding, will double in adoption over the next year.<\/p>\n<p>In Canada, there are 10 million &#8220;sharers.&#8221; Sharers are broken into two categories: &#8220;re-sharers,&#8221; who use platforms like eBay and Craigslist to buy goods and services from each other, and &#8220;neo-sharers,&#8221; who engage with the latest generation of sharing apps, like Uber and Airbnb.But with 59% of Canadians still considered non-sharers, the room for growth remains tremendous.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"http:\/\/farm8.staticflickr.com\/7296\/12912405955_6b9aa33da0_o.jpg\" alt=\"\" width=\"600\" height=\"1368\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The collaborative economy is a growing market in which consumers,&nbsp;enabled by a new set of websites and applications, are sharing or trading goods and services with each other. Customers have &#8220;fundamentally changed the way they buy,&#8221; according to a new report on the collaborative economy by Vision Critical and Jeremiah Owyang of Crowd Companies. &#8220;If [&hellip;]<\/p>\n","protected":false},"author":54503,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-53224","magazine","type-magazine","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/53224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/54503"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/53224\/revisions"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=53224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=53224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=53224"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=53224"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=53224"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=53224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}