{"id":56431,"date":"2014-06-23T11:06:00","date_gmt":"2014-06-23T07:06:00","guid":{"rendered":"http:\/\/localhost\/?p=56431"},"modified":"2014-06-23T11:06:18","modified_gmt":"2014-06-23T07:06:18","slug":"google-acquires-canadian-video-advertising-technology-startup","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/google-acquires-canadian-video-advertising-technology-startup","title":{"rendered":"Google Acquires Canadian Video Advertising Technology Startup"},"content":{"rendered":"<p><img decoding=\"async\" style=\"float: right; margin: 5px 15px;\" src=\"https:\/\/farm3.staticflickr.com\/2900\/14487517411_c6e5e0400c_n.jpg\" alt=\"\" width=\"320\" height=\"77\" \/>Google has acquired Toronto&#8217;s mDialog, a video advertising technology startup in its investment portfolio. According to Google, mDialog represents the latest of their &ldquo;ongoing investments in helping brands connect with high-quality video content.&rdquo;<\/p>\n<p><!-- pagebreak --><\/p>\n<p>Relay Ventures <a href=\"http:\/\/www.techvibes.com\/blog\/mdialog-secures-5-million-series-a-led-by-blackberry-partners-fund-2011-09-28\">led a $5 million series A round<\/a> in mDialog in 2011.<\/p>\n<p>In <a href=\"https:\/\/plus.google.com\/+doubleclickdigitalmarketing\/posts\/J4TzpBLmtuQ\">sharing the acquisition news last week<\/a>, Google said it plans to integrate the mDialog technology and expertise into its <a href=\"http:\/\/www.google.ca\/doubleclick\/\">DoubleClick<\/a> Digital Marketing integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.<\/p>\n<p style=\"text-align: center;\"><strong>RELATED:<\/strong> <a href=\"http:\/\/www.techvibes.com\/blog\/googles-acquisitions-by-country-canada-comes-in-at-2-with-six-2011-08-30\">Google&#8217;s Acquisitions by Country: Canada comes in at #2 with six<\/a><\/p>\n<p>&ldquo;mDialog founder and CEO, Greg Philpott, pioneered the concept of video stream management and successfully established the company as competitive force in the multiscreen ad market,&rdquo; said John Albright, co-founder and Managing Partner of Relay Ventures.<\/p>\n<p>&ldquo;With the shift in advertising spend from TV to online and mobile channels, content creators will have a tremendous opportunity to generate even more revenue from their live and on-demand content following this acquisition.&rdquo;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has acquired Toronto&#8217;s mDialog, a video advertising technology startup in its investment portfolio. According to Google, mDialog represents the latest of their &ldquo;ongoing investments in helping brands connect with high-quality video content.&rdquo; Relay Ventures led a $5 million series A round in mDialog in 2011. In sharing the acquisition news last week, Google said [&hellip;]<\/p>\n","protected":false},"author":1358,"featured_media":56433,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-56431","magazine","type-magazine","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/56431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/1358"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/56431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/56433"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=56431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=56431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=56431"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=56431"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=56431"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=56431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}