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Proximity-based networking app Reach has been selected to launch in alpha with the assistance of prescriptive mobile marketing technology firm Gallop Labs.<\/p>\nProximity-based networking app Reach has been selected to launch in alpha with the assistance of prescriptive mobile marketing technology firm Gallop Labs.<\/p>\n
Toronto-based Reach was selected as one of six startups from over 100 applicants worldwide that bid to work with Gallop Labs in utilizing the developer’s growth science technology for apps.<\/p>\n
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Gallop was developed to help consumers build a better workflow that utilizes data, machine learning and automated algorithmic optimization,” says Reach’s co-founder Karl Pawlowicz. “We are very honored and excited to be a part of what is building up to possibly be the next big tech story out of Toronto.”<\/p>\n
“Reach’s commitment to data driven decision making through a focus on measurement and user understanding makes them a perfect match for Gallop’s intelligence engine to get more out of each ad dollar while offering deep customer intelligence,” says Naeem Lakhani, Co-Founder and Head of Data Science at Gallop Labs.<\/p>\n
Gallop, winner of the Facebook Innovation Award for Mobile App Solutions, was just funded with $2 million<\/a> to help mobile publishers find and monetize valuable users. Gallop Labs is also a finalist in the Startup of the Year category of Techvibes’ 2014 awards<\/a>.<\/p>\n