{"id":61342,"date":"2015-03-23T08:03:00","date_gmt":"2015-03-23T03:03:00","guid":{"rendered":"http:\/\/localhost\/?p=61342"},"modified":"2015-04-21T10:04:38","modified_gmt":"2015-04-22T06:04:38","slug":"plum","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/plum","title":{"rendered":"Plum Hopes to Replace R\u00e9sum\u00e9 with Something More Scientific"},"content":{"rendered":"<p><img decoding=\"async\" style=\"margin: 11px 33px; float: right;\" src=\"https:\/\/farm8.staticflickr.com\/7603\/16715565530_c62f731e57_b.jpg\" alt=\"\" width=\"340\" height=\"206\" \/>Caitlin MacGregor was launching a new company to sell a Canadian software product in the United States when she discovered that if she hired someone who didn&rsquo;t work out, it would cost the company around $300,000.<\/p>\n<p>Determined to get it right the first time, she decided to use psychometric evaluations (also known as aptitude or personality tests) to vet every candidate.<\/p>\n<p><!-- pagebreak --><\/p>\n<p>It led her to look at people who didn&rsquo;t have the education and experience that a software distributor would normally be looking for.nOne of those candidates who scored highly was Christine Bird.<\/p>\n<p>&ldquo;If we had relied on the traditional hiring process, she&rsquo;d never have made the shortlist,&rdquo; MacGregor, who hired Bird and began grooming her for management.<\/p>\n<p>Now, Bird is MacGregor&rsquo;s co-founder at Plum, a Kitchener-based startup that wants to make psychology-based assessments one of the first steps in the hiring process.<\/p>\n<p>&ldquo;Resume&rsquo;s have no predictive ability,&rdquo; MacGregor says.<\/p>\n<p>Plum uses an test to measure personality, problem-solving ability and social intelligence, things that MacGregor says are better predictors of what a person will be good at.<\/p>\n<p>Employers also fill out an evaluation about the role they&rsquo;re looking to fill. Plum can then give a &ldquo;unique match score, related to that unique role,&rdquo; MacGregor says. That match score can be used by an employer to shortlist the candidates they&rsquo;d most like to interview.<\/p>\n<p>While there are companies that already do psychometric evaluations, their processes tend to be expensive and labour intensive &#8211; meaning that even businesses that use these sorts of evaluations generally do it late in the hiring process. Some companies even wait until after they&rsquo;ve hired someone.<\/p>\n<p>MacGregor says that&rsquo;s too late for it to do any good.<\/p>\n<p>In fact, <a href=\"http:\/\/plum.io\" target=\"_blank\">Plum<\/a> wants people use its product even before the real hiring process even begins.<\/p>\n<p>While several fast-growing startups are already using the company&rsquo;s platform, it&rsquo;s now increasingly looking to integrate with online job and talent-search platforms.<\/p>\n<p>MacGregor says she already has several customers in that space, including Binder, a job search platform for recent grads, as well as U.S. platforms catering to veterans and people who incarcerated. The &ldquo;next big milestone,&rdquo; she says, will be &ldquo;implementing on two-sided platforms.&rdquo; <\/p>\n<p>While there are other startups in the space, MacGregor says there are several things that set Plum apart from its competitors, including a stronger focus on science.<\/p>\n<p>Plum has partnered with Neil Christiansen, a professor of psychology at Central Michigan University whose work focuses on &ldquo;personnel selection, performance appraisal and job analysis.&rdquo;<\/p>\n<p><a href=\"http:\/\/plum.io\" target=\"_blank\">Plum<\/a> is currently raising money through a seed funding round with a rolling close. While MacGregor wouldn&rsquo;t disclose how much has been raised so far, she did say that some Ontario-based angel investors &ldquo;have gotten the ball rolling.&rdquo;<\/p>\n<p>&ldquo;It&rsquo;s been a lot of hard boot-strapping,&rdquo; she says. &ldquo;Funding will allow us to continue executing.&rdquo;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Caitlin MacGregor was launching a new company to sell a Canadian software product in the United States when she discovered that if she hired someone who didn&rsquo;t work out, it would cost the company around $300,000. Determined to get it right the first time, she decided to use psychometric evaluations (also known as aptitude or [&hellip;]<\/p>\n","protected":false},"author":61420,"featured_media":61344,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-61342","magazine","type-magazine","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/61342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/61420"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/61342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/61344"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=61342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=61342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=61342"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=61342"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=61342"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=61342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}