{"id":71143,"date":"2016-08-16T10:58:36","date_gmt":"2016-08-16T14:58:36","guid":{"rendered":"http:\/\/techvibes.com\/?p=71143"},"modified":"2016-08-16T11:00:17","modified_gmt":"2016-08-16T15:00:17","slug":"snapchat-acquires-recommendation-app-vurb-to-enter-search-arena","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/snapchat-acquires-recommendation-app-vurb-to-enter-search-arena","title":{"rendered":"Snapchat Acquires Recommendation App Vurb to Enter Search Arena"},"content":{"rendered":"<p>Snapchat is growing fast, with as many as 150 million daily users\u2014more than veteran Twitter\u2014and a potential market valuation of $20 billion.<\/p>\n<p>But the company is not without its problems. Revenueis one. The interface, clumsy and not newbie-friendly, is another. Snapchat hopes to partially address this with the acquisition of Vurb, a mobile search and recommendation app.<\/p>\n<p>https:\/\/borndigital.com\/2016\/07\/07\/snapchat-launches-memories-to-save-snaps<\/p>\n<p>Snapchat&#8217;s <a href=\"https:\/\/www.theinformation.com\/snapchat-to-buy-vurb-for-more-than-100-million\">$110-million purchase of Vurb<\/a> is an investment in search: the app&#8217;s technology, when integrated into Snapchat, should help users discover new accounts to follow, which is currently a cumbersome task. It could also open a potential revenue stream for Snapchat via targeted search ads.<\/p>\n<p>https:\/\/borndigital.com\/2016\/08\/02\/instagram-turns-into-snapchat-with-launch-of-stories-feature<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat is growing fast, with as many as 150 million daily users\u2014more than veteran Twitter\u2014and a potential market valuation of $20 billion. But the company is not without its problems. Revenueis one. The interface, clumsy and not newbie-friendly, is another. Snapchat hopes to partially address this with the acquisition of Vurb, a mobile search and [&hellip;]<\/p>\n","protected":false},"author":54503,"featured_media":69631,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-71143","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","category-News"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/71143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/54503"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/71143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/69631"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=71143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=71143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=71143"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=71143"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=71143"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=71143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}