{"id":72286,"date":"2016-09-14T11:35:19","date_gmt":"2016-09-14T15:35:19","guid":{"rendered":"http:\/\/techvibes.com\/?p=72286"},"modified":"2016-09-14T11:35:19","modified_gmt":"2016-09-14T15:35:19","slug":"apple-more-interested-in-augmented-than-virtual-reality","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/apple-more-interested-in-augmented-than-virtual-reality","title":{"rendered":"Apple More Interested in Augmented Than Virtual Reality, Says CEO Tim Cook"},"content":{"rendered":"<p>Tim Cook, CEO of Apple, believes that augmented reality may be a more commercially viable technology than virtual reality.<\/p>\n<p>In <a href=\"http:\/\/abcnews.go.com\/Technology\/exclusive-apple-ceo-tim-cook-prefers-augmented-reality\/story?id=42064913\">an interview with ABC News<\/a>, Cook said both are &#8220;incredibly interesting&#8221; but believes AR is the bigger opportunity.<\/p>\n<p>An example of AR is Pok\u00e9mon Go\u2014digital effects imposed over real-life. Virtual reality, a more immerse but isolating experience, requires a headset.<\/p>\n<p>https:\/\/borndigital.com\/2016\/07\/11\/what-pokemon-go-means-for-augmented-reality<\/p>\n<p>Cook says AR \u00a0&#8220;gives the capability for both of us to sit and be very present, talking to each other, but also have other things\u2014visually\u2014for both of us to see.&#8221; This more &#8220;present&#8221; mature of AR is the key, believes Cook.<\/p>\n<p>Still, VR has interesting use cases, added Cook, particularly in areas of gaming and education.<\/p>\n<p>Currently, Apple does not have an AR or VR product.<\/p>\n<p>https:\/\/borndigital.com\/2016\/07\/18\/google-secret-virtual-reality<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tim Cook, CEO of Apple, believes that augmented reality may be a more commercially viable technology than virtual reality. In an interview with ABC News, Cook said both are &#8220;incredibly interesting&#8221; but believes AR is the bigger opportunity. An example of AR is Pok\u00e9mon Go\u2014digital effects imposed over real-life. Virtual reality, a more immerse but [&hellip;]<\/p>\n","protected":false},"author":55555,"featured_media":68829,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-72286","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","category-News"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/72286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/55555"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/72286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/68829"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=72286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=72286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=72286"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=72286"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=72286"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=72286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}