{"id":72981,"date":"2016-09-28T12:00:30","date_gmt":"2016-09-28T16:00:30","guid":{"rendered":"http:\/\/techvibes.com\/?p=72981"},"modified":"2016-09-28T11:30:56","modified_gmt":"2016-09-28T15:30:56","slug":"ecommerce-dominance-continues-as-half-of-shoppers-now-begin-product-searches-on-amazon","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/ecommerce-dominance-continues-as-half-of-shoppers-now-begin-product-searches-on-amazon","title":{"rendered":"Ecommerce Dominance Continues as Half of Shoppers Now Begin Product Searches on Amazon"},"content":{"rendered":"<p>Amazon is quickly becoming the starting\u2014and often end\u2014destination for shoppers in North America, posing a threat to brick-and-mortar retailers but also displaying dominance over its digital competitors.<\/p>\n<p>55% of US online consumers begin their product searches on Amazon, according to a new survey from Internet marketing firm BloomReach, up from 44% just one year ago. Search engines dropped from 34% to 28%. Specific retailers dropped to 16% from 21%.<\/p>\n<p>This is not a race anyone wants to lose: according to eMarketer, ecommerce sales are expected to increase 13 percent to $385 billion this year.<\/p>\n<p>John Blackledge, an analyst at Cowen &amp; Co. Blackledge, estimates that Amazon has 50 million Prime members. Moreover, the rate of member growth shows no signs of slowing\u2014it may even be accelerating.<\/p>\n<p>https:\/\/borndigital.com\/2016\/07\/29\/amazon-employees<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon is quickly becoming the starting\u2014and often end\u2014destination for shoppers in North America, posing a threat to brick-and-mortar retailers but also displaying dominance over its digital competitors. 55% of US online consumers begin their product searches on Amazon, according to a new survey from Internet marketing firm BloomReach, up from 44% just one year ago. [&hellip;]<\/p>\n","protected":false},"author":55555,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-72981","magazine","type-magazine","status-publish","hentry","category-News"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/72981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/55555"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/72981\/revisions"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=72981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=72981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=72981"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=72981"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=72981"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=72981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}