Influence of Poke\u0301mon Go on Physical Activity: Study and Implications<\/a>,” looked at tens of thousands of players in the US to see just how much movement the game spurred. Turns out it was a lot.<\/p>\n\u201cIn the short time span of the study, we estimate that Pok\u00e9mon Go has added a total of 144 billion steps to US physical activity,” the paper reads. It was authored by Tim Althoff of Stanford University and members of the Microsoft Research team.<\/p>\n
The game’s popularity has dwindled over the past month, but the report shows just how important Pok\u00e9mon Go\u2014and general exercise\u2014is to longevity: “If Pok\u00e9mon Go was able to sustain the engage- ment of its current user base, the game could have a measurable effect on life expectancy, adding an estimated 2,825 million years of additional lifetime to its US users alone.\u201d<\/p>\n
Recent analyses estimate that physical inactivity contributes to 5.3 million deaths per year worldwide and that it is responsible for a worldwide economic burden of $67.5 billion through health-care expenditure and productivity losses, according to the paper. Considering Go is a free game, its return on investment is quite remarkable.<\/p>\n
“If we assume that Poke\u0301mon Go users would be able to sustain an activity increase of 1,000 daily steps, this would be associated with a 6% lower mortality risk,” the paper says. “We found that more engaged users exhibited average physical activity increases of up to 1,473 daily steps.”<\/p>\n
https:\/\/borndigital.com\/2016\/09\/07\/pokemon-go-coming-to-apple-watch<\/p>\n","protected":false},"excerpt":{"rendered":"
Pok\u00e9mon Go is demonstrating how a little incentive can make a big difference. The mobile game, which swept the world when it launched back in July, essentially gamifies walking: walk to find Pok\u00e9mon, walk to hatch eggs, walk to spin Pok\u00e9stops and take gyms. A recent study proves those steps added up, big time. The […]<\/p>\n","protected":false},"author":55555,"featured_media":70807,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-73525","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","category-News"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/73525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/55555"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/73525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/70807"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=73525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=73525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=73525"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=73525"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=73525"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=73525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}