{"id":74203,"date":"2016-10-25T11:00:45","date_gmt":"2016-10-25T15:00:45","guid":{"rendered":"http:\/\/techvibes.com\/?p=74203"},"modified":"2016-10-25T10:49:20","modified_gmt":"2016-10-25T14:49:20","slug":"google-acquires-eyefluence-virtual-augmented-realities","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/google-acquires-eyefluence-virtual-augmented-realities","title":{"rendered":"Google Acquires Eyefluence, Which Does Eye-Tracking for Virtual and Augmented Realities"},"content":{"rendered":"<p>Google has acquired <a href=\"http:\/\/eyefluence.com\">Eyefluence<\/a>, a startup specializing in eye-tracking technologies, especially for virtual and augmented reality projects.<\/p>\n<p>Jim Marggraff founded the company in 2013 &#8220;with a mission to transform intent into action through your eyes,&#8221; he says.<\/p>\n<p>&#8220;We recognized an opportunity to create a more natural, intuitive way to interact with augmented and virtual reality displays,&#8221; Eyefluence&#8217;s CEO wrote online. &#8220;Over the last three and a half years we have built an incredible team, advanced our eye-interaction technology, and created strong partnerships that have lead to the development of a completely new language for eye-interaction.&#8221;<\/p>\n<p>Google, we know, is heavily invested in both VR and AR. It has both Cardboard and <a href=\"https:\/\/borndigital.com\/2016\/10\/04\/see-googles-comfy-daydream-vr-headset-at-an-entry-level-price-point\">Daydream<\/a> and seems to constantly pushing the envelope with ideas related to mixed reality.<\/p>\n<p><iframe loading=\"lazy\" title=\"Introducing Daydream View, VR Headset by Google.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Rgsg3ODR-1k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&#8220;With our forces combined, we will continue to advance eye-interaction technology to expand human potential and empathy on an even larger scale,&#8221; Marggraff said of the new union.<\/p>\n<p>The value of the transaction was not disclosed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has acquired Eyefluence, a startup specializing in eye-tracking technologies, especially for virtual and augmented reality projects. Jim Marggraff founded the company in 2013 &#8220;with a mission to transform intent into action through your eyes,&#8221; he says. &#8220;We recognized an opportunity to create a more natural, intuitive way to interact with augmented and virtual reality [&hellip;]<\/p>\n","protected":false},"author":55555,"featured_media":73232,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-74203","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","category-News"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/74203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/55555"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/74203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/73232"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=74203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=74203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=74203"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=74203"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=74203"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=74203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}