{"id":74460,"date":"2016-10-31T11:00:43","date_gmt":"2016-10-31T15:00:43","guid":{"rendered":"http:\/\/techvibes.com\/?p=74460"},"modified":"2016-10-31T17:52:08","modified_gmt":"2016-10-31T21:52:08","slug":"giphy-raises-72-million-gifs-never-die","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/giphy-raises-72-million-gifs-never-die","title":{"rendered":"Giphy Raises $72 Million, Doubles Valuation Because GIFs Never Die"},"content":{"rendered":"<p>Giphy has raised $72 million. The massive equity funding hails from Draper Fisher Jurvetson, as well as Institutional Venture Partners and China Media Capital.<\/p>\n<p>The sizeable round now values the GIF search engine at $600 million, <a href=\"http:\/\/www.wsj.com\/articles\/gif-site-giphy-is-valued-at-600-million-1477906202\">according to the Wall Street Journal<\/a>\u2014double its valuation at the start of the year. The New York company has now raised $150 million in total.<\/p>\n<p>Giphy says 100 million see its GIFs daily and has 75 employees. However, it has had difficulty with monetization.<\/p>\n<p>GIFs have been around since the dawn of the internet but the low-res looping graphics were never supposed to survive as the web advanced. Whereas low-grade technology would normally become antiquated and forgotten about, GIFs established cult classic status before resurrecting into a full-blown component of internet culture. The highly shareable and accessible format of GIFs lends them to going viral and these days they are as much a part of millennial correspondence as emojis and memes.<\/p>\n<p>But they&#8217;re not easy to make money from, as <a href=\"http:\/\/giphy.com\">Giphy<\/a> knows well. The company wants to be &#8220;the YouTube of GIFs&#8221; and plans to dip into sports events and movies through partnerships to profit from real-time content. But it&#8217;s hardly the only GIF platform, and the vast majority of users don&#8217;t know\u2014or care\u2014which site created a particular GIF when viewing and sharing.<\/p>\n<p>https:\/\/borndigital.com\/2016\/02\/02\/kik-launches-branded-gifs-as-latest-way-to-advertise-on-platform-2016-02-02<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Giphy has raised $72 million. The massive equity funding hails from Draper Fisher Jurvetson, as well as Institutional Venture Partners and China Media Capital. The sizeable round now values the GIF search engine at $600 million, according to the Wall Street Journal\u2014double its valuation at the start of the year. The New York company has [&hellip;]<\/p>\n","protected":false},"author":55555,"featured_media":74471,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-74460","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","category-News"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/74460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/55555"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/74460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/74471"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=74460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=74460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=74460"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=74460"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=74460"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=74460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}