{"id":77665,"date":"2017-01-26T11:00:08","date_gmt":"2017-01-26T16:00:08","guid":{"rendered":"https:\/\/techvibes.com\/?p=77665"},"modified":"2017-01-26T14:57:01","modified_gmt":"2017-01-26T19:57:01","slug":"social-media-use-increased-21-in-2016","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/social-media-use-increased-21-in-2016","title":{"rendered":"Social Media Use Increased 21% in 2016"},"content":{"rendered":"<p>Internet penetration increased by 10% in the last 12 months to hit 3.773 billion, or 50% of the world\u2019s population, according to <a href=\"http:\/\/emails.hootsuite.com\/x0O0010L1ge0i0Y05IsMjZw\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/emails.hootsuite.com\/x0O0010L1ge0i0Y05IsMjZw&amp;source=gmail&amp;ust=1485382077415000&amp;usg=AFQjCNG1hLVrnzElGWlaGdZSej92rurg4A\">Digital in 2017<\/a>, a report of social media and digital trends around the world.<\/p>\n<p>The report, from social media management platform <a id=\"m_986048746225257462m_-951694524905933635docs-internal-guid-072411ff-127b-0225-beb8-74f4042d5043\" href=\"http:\/\/emails.hootsuite.com\/i4LO00YeMfi00I001jw1Z0s\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/emails.hootsuite.com\/i4LO00YeMfi00I001jw1Z0s&amp;source=gmail&amp;ust=1485382077415000&amp;usg=AFQjCNGXm9VArW_aMVr7AJAr9x4D53RgaA\"><span class=\"il\">Hootsuite<\/span><\/a> and agency We Are Social, examined data from 238 countries. it found global social media use has increased by 21% in the last 12 months, reaching 2.8 billion users.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-77754\" src=\"https:\/\/d3ghupt9z9s6o0.cloudfront.net\/app\/uploads\/2017\/01\/13100643\/digital-in-2017-global-overview-5-638.jpeg\" alt=\"digital-in-2017-global-overview-5-638\" width=\"638\" height=\"359\" srcset=\"https:\/\/d3ghupt9z9s6o0.cloudfront.net\/app\/uploads\/2017\/01\/13100643\/digital-in-2017-global-overview-5-638.jpeg 638w, https:\/\/d3ghupt9z9s6o0.cloudfront.net\/app\/uploads\/2017\/01\/13100643\/digital-in-2017-global-overview-5-638-300x169.jpeg 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/p>\n<p>Mobile social media use has increased by 30% year-over-year to surpass 2.5 billion users globally, with 91% of social media users accessing social from mobile, <a href=\"http:\/\/www.slideshare.net\/wearesocialsg\/digital-in-2017-global-overview?\">according to the 6th annual report<\/a>.<\/p>\n<p>The United States alone contributed 22 million (25%) of the 88 million new social media users across the region in the past year.<\/p>\n<p dir=\"ltr\">\u201cOne of the greatest opportunities of a digitally connected world is the ability to have immediate conversations, wherever and whenever customers want,\u201d said Penny Wilson, CMO, <span class=\"il\">Hootsuite<\/span>.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-77753\" src=\"https:\/\/d3ghupt9z9s6o0.cloudfront.net\/app\/uploads\/2017\/01\/13100643\/digital-in-2017-global-overview-39-638.jpeg\" alt=\"digital-in-2017-global-overview-39-638\" width=\"638\" height=\"359\" srcset=\"https:\/\/d3ghupt9z9s6o0.cloudfront.net\/app\/uploads\/2017\/01\/13100643\/digital-in-2017-global-overview-39-638.jpeg 638w, https:\/\/d3ghupt9z9s6o0.cloudfront.net\/app\/uploads\/2017\/01\/13100643\/digital-in-2017-global-overview-39-638-300x169.jpeg 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/p>\n<p dir=\"ltr\">&#8220;Half of the world&#8217;s population is now online, which is a testament to the speed with which digital connectivity is helping to improve people&#8217;s lives,\u201d said Simon Kemp, We Are Social.<\/p>\n<p>https:\/\/borndigital.com\/2017\/01\/06\/more-people-want-to-quit-social-media-than-smoking-research-reveals<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet penetration increased by 10% in the last 12 months to hit 3.773 billion, or 50% of the world\u2019s population, according to Digital in 2017, a report of social media and digital trends around the world. The report, from social media management platform Hootsuite and agency We Are Social, examined data from 238 countries. it [&hellip;]<\/p>\n","protected":false},"author":55555,"featured_media":72788,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-77665","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","category-News"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/77665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/55555"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/77665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/72788"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=77665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=77665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=77665"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=77665"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=77665"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=77665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}