{"id":78177,"date":"2017-02-03T11:50:55","date_gmt":"2017-02-03T16:50:55","guid":{"rendered":"https:\/\/techvibes.com\/?p=78177"},"modified":"2017-02-03T12:09:32","modified_gmt":"2017-02-03T17:09:32","slug":"snap-files-to-go-public","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/snap-files-to-go-public","title":{"rendered":"Snap Officially Files to Go Public, Aims to Raise $3 Billion"},"content":{"rendered":"<p>Snapchat was built on disappearing content, but the company itself is sticking around.<\/p>\n<p>Snap revealed it hopes to raise $3 billion through the IPO, which would give the company a valuation of at least $20 billion.<\/p>\n<p>Snapchat, the company&#8217;s flagship product, has 158 million daily users, according to the filing, and 2.5 billion snaps are created daily. A typical user opens the app 18 times per day and uses it for close to half an hour in total per day.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-78051\" src=\"https:\/\/d3ghupt9z9s6o0.cloudfront.net\/app\/uploads\/2017\/01\/13100633\/eMarketer_US_Snapchat_Users_and_Penetration_2014-2020_211311.jpg\" alt=\"eMarketer_US_Snapchat_Users_and_Penetration_2014-2020_211311\" width=\"922\" height=\"872\" srcset=\"https:\/\/d3ghupt9z9s6o0.cloudfront.net\/app\/uploads\/2017\/01\/13100633\/eMarketer_US_Snapchat_Users_and_Penetration_2014-2020_211311.jpg 922w, https:\/\/d3ghupt9z9s6o0.cloudfront.net\/app\/uploads\/2017\/01\/13100633\/eMarketer_US_Snapchat_Users_and_Penetration_2014-2020_211311-300x284.jpg 300w, https:\/\/d3ghupt9z9s6o0.cloudfront.net\/app\/uploads\/2017\/01\/13100633\/eMarketer_US_Snapchat_Users_and_Penetration_2014-2020_211311-768x726.jpg 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/p>\n<p>Interestingly, Snap avoided mentions of the likes of Twitter and Facebook, instead pointing fingers at Apple and Google. In its &#8220;risks&#8221; section, Snap observed the two companies&#8217; control over their respective app stores, noting how they could theoretically build competing apps and favor their own products, thus greatly damaging Snapchat&#8217;s capacity to grow.<\/p>\n<p>Curiously, the company neglected to mention that <a href=\"https:\/\/borndigital.com\/2017\/02\/03\/investel-sues-snap\">it is being sued<\/a> over intellectual property rights.<\/p>\n<p><a href=\"https:\/\/borndigital.com\/2017\/02\/02\/ipo-look-snaps-numbers\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-78050\" src=\"https:\/\/d3ghupt9z9s6o0.cloudfront.net\/app\/uploads\/2017\/01\/13100633\/eMarketer_US_Snapchat_Ad_Revenues_by_Source_2015-2018_215547.jpg\" alt=\"eMarketer_US_Snapchat_Ad_Revenues_by_Source_2015-2018_215547\" width=\"922\" height=\"681\" srcset=\"https:\/\/d3ghupt9z9s6o0.cloudfront.net\/app\/uploads\/2017\/01\/13100633\/eMarketer_US_Snapchat_Ad_Revenues_by_Source_2015-2018_215547.jpg 922w, https:\/\/d3ghupt9z9s6o0.cloudfront.net\/app\/uploads\/2017\/01\/13100633\/eMarketer_US_Snapchat_Ad_Revenues_by_Source_2015-2018_215547-300x222.jpg 300w, https:\/\/d3ghupt9z9s6o0.cloudfront.net\/app\/uploads\/2017\/01\/13100633\/eMarketer_US_Snapchat_Ad_Revenues_by_Source_2015-2018_215547-768x567.jpg 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/a><\/p>\n<p>Snap&#8217;s current revenue numbers do not warrant its proposed valuation, which means investors must have tremendous faith in the company&#8217;s ability to grow users and revenues significantly in the next few years\u2014or Snap, like its ephemeral messages, could disappear as quickly as it arrived.<\/p>\n<p>https:\/\/borndigital.com\/2017\/02\/02\/ipo-look-snaps-numbers<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat was built on disappearing content, but the company itself is sticking around. Snap revealed it hopes to raise $3 billion through the IPO, which would give the company a valuation of at least $20 billion. Snapchat, the company&#8217;s flagship product, has 158 million daily users, according to the filing, and 2.5 billion snaps are [&hellip;]<\/p>\n","protected":false},"author":54503,"featured_media":78146,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-78177","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","category-News"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/78177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/54503"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/78177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/78146"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=78177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=78177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=78177"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=78177"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=78177"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=78177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}