{"id":79134,"date":"2017-02-24T15:00:00","date_gmt":"2017-02-24T20:00:00","guid":{"rendered":"https:\/\/techvibes.com\/?p=79134"},"modified":"2017-04-10T10:13:02","modified_gmt":"2017-04-10T14:13:02","slug":"facebook-testing-mid-roll-ads","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/facebook-testing-mid-roll-ads","title":{"rendered":"Facebook Testing Mid-Roll Ads That Play in Middle of Videos"},"content":{"rendered":"<p>Last month Facebook announced\u2014or perhaps we should say warned\u2014users that it was considering displaying ads in the middle of videos.<\/p>\n<p>Well, it&#8217;s happening now.<\/p>\n<p>As a way to slam ads in the faces of those who use ad-blockers, Facebook&#8217;s new mid-roll ads have entered the testing phase this week. (You don&#8217;t want to see ads everywhere? Here, have some more ads!)<\/p>\n<p>Facebook says it plans to give publishers 55% of revenue from the ads, which is what YouTube offers. Users watch well over 100 million hours of video content per day on Facebook, so that&#8217;s a sizeable opportunity for both Mark Zuckerberg&#8217;s company and the publishers.<\/p>\n<p>One thing that may have to change is how Facebook categorizes a &#8220;video view.&#8221; Currently, it only takes three seconds for Facebook to consider a video viewed. If ads aren&#8217;t popping up until the middle of a video, Facebook&#8217;s metrics might look a little wonky between views and ad views.<\/p>\n<p>https:\/\/borndigital.com\/2016\/12\/15\/facebook-messenger-adds-native-camera<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last month Facebook announced\u2014or perhaps we should say warned\u2014users that it was considering displaying ads in the middle of videos. Well, it&#8217;s happening now. As a way to slam ads in the faces of those who use ad-blockers, Facebook&#8217;s new mid-roll ads have entered the testing phase this week. (You don&#8217;t want to see ads [&hellip;]<\/p>\n","protected":false},"author":55555,"featured_media":71272,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[215,64,98],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-79134","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","category-News","tag-controversy","tag-facebook","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/79134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/55555"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/79134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/71272"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=79134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=79134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=79134"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=79134"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=79134"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=79134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}