{"id":82785,"date":"2017-05-30T16:50:36","date_gmt":"2017-05-30T20:50:36","guid":{"rendered":"https:\/\/techvibes.com\/?p=82785"},"modified":"2017-05-30T16:31:30","modified_gmt":"2017-05-30T20:31:30","slug":"apple-developing-chip-purpose-built-to-power-artificial-intelligence","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/apple-developing-chip-purpose-built-to-power-artificial-intelligence","title":{"rendered":"Apple Developing Chip Purpose-Built to Power Artificial Intelligence"},"content":{"rendered":"<p>Apple has long been investing in artificial intelligence\u2014Siri was introduced in 2011\u2014and now the company is reportedly developing its own chip purpose-built for AI-driven tasks.<\/p>\n<p>According to <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2017-05-26\/apple-said-to-plan-dedicated-chip-to-power-ai-on-devices\" target=\"_blank\">a source cited in Bloomberg<\/a>, the so-called &#8220;Apple Neural Engine&#8221; could improve how computers handle AI tasks such as facial and speech recognition.<\/p>\n<p>These days most major tech firms are investing heavily in AI, including Amazon, Google, and Facebook. Apple hopes an in-house chip could gives its devices, such as the iPhone and MacBook, an edge in an increasingly competitive market.<\/p>\n<p>The idea behind the Neural Engine is to offload tasks currently handled by the processor chip and the graphics card, shifting AI workloads to a dedicated module. Speed could be improved\u2014as could battery life.<\/p>\n<p>Apple won&#8217;t be the first; Qualcomm, Google, and Nvidia have already released their own chips that address AI tasks. But building its own chip could lessen reliance on third-party components as companies continue to keep their AI cards close to their chest. It would also allow for deep integration with other Apple technologies, including Siri.<\/p>\n<p>Apple is <a href=\"https:\/\/borndigital.com\/2017\/05\/17\/apple-plans-to-overhaul-laptop-lineup-at-wwdc\">planning a MacBook overhaul<\/a> this summer, reports suggest, though those are expected to use Intel&#8217;s new Kaby Lake processors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple has long been investing in artificial intelligence\u2014Siri was introduced in 2011\u2014and now the company is reportedly developing its own chip purpose-built for AI-driven tasks. According to a source cited in Bloomberg, the so-called &#8220;Apple Neural Engine&#8221; could improve how computers handle AI tasks such as facial and speech recognition. These days most major tech [&hellip;]<\/p>\n","protected":false},"author":55555,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[191,151],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-82785","magazine","type-magazine","status-publish","hentry","category-News","tag-apple","tag-artificial-intelligence"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/82785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/55555"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/82785\/revisions"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=82785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=82785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=82785"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=82785"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=82785"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=82785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}