{"id":83188,"date":"2017-06-06T15:59:50","date_gmt":"2017-06-06T19:59:50","guid":{"rendered":"https:\/\/techvibes.com\/?p=83188"},"modified":"2017-06-06T15:54:55","modified_gmt":"2017-06-06T19:54:55","slug":"snap-acquires-advertising-analytics-startup-placed-for-125-million","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/snap-acquires-advertising-analytics-startup-placed-for-125-million","title":{"rendered":"Snap Acquires Advertising Analytics Startup Placed for $125 Million"},"content":{"rendered":"<p>Snap has acquired Placed, a Seattle startup that measures the offline success of online advertising campaigns.<\/p>\n<p>The transaction was valued at around $125 million, according to <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2017-06-06\/snap-said-to-acquire-placed-for-125-million-to-track-ad-effects\" target=\"_blank\">sources cited in Bloomberg<\/a>, though that figure could balloon north of $200 million when stock payouts are factored in.<\/p>\n<p>&#8220;Placed is excited to announce today that we are joining the Snap team,&#8221; said David Shim, the startup&#8217;s founder.<\/p>\n<p>According to Shim, Placed will continue to operate independently.<\/p>\n<p>&#8220;Placed\u2019s goal continues to be the adoption of a common yardstick that can measure the offline effectiveness of advertising across multiple platforms and publishers,&#8221; he <a href=\"https:\/\/blog.placed.com\/placed-joining-snap-inc\/\">said<\/a>.<\/p>\n<p>Snap confirmed the acquisition but not the price. Shares in the company\u2014which are up 19% since its IPO\u2014did not appear to be affected by news of the deal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snap has acquired Placed, a Seattle startup that measures the offline success of online advertising campaigns. The transaction was valued at around $125 million, according to sources cited in Bloomberg, though that figure could balloon north of $200 million when stock payouts are factored in. &#8220;Placed is excited to announce today that we are joining [&hellip;]<\/p>\n","protected":false},"author":55555,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[60,156],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-83188","magazine","type-magazine","status-publish","hentry","category-News","tag-acquisition","tag-snap"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/83188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/55555"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/83188\/revisions"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=83188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=83188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=83188"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=83188"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=83188"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=83188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}