{"id":84269,"date":"2017-06-27T13:43:16","date_gmt":"2017-06-27T17:43:16","guid":{"rendered":"https:\/\/techvibes.com\/?p=84269"},"modified":"2017-06-27T13:43:16","modified_gmt":"2017-06-27T17:43:16","slug":"apple-quietly-acquires-eye-tracking-firm-from-germany","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/apple-quietly-acquires-eye-tracking-firm-from-germany","title":{"rendered":"Apple Quietly Acquires Eye-Tracking Firm from Germany"},"content":{"rendered":"<p>We have not heard anything recently about Apple building its own augmented reality headset akin to Google Glass, but <a href=\"https:\/\/borndigital.com\/2017\/01\/10\/apple-may-launch-augmented-reality-glasses-this-year\">the rumors have been coming<\/a> and going for a while now.<\/p>\n<p>Now it seems that Apple has acquired SensoMotoric Instruments, a German-based provider of eye tracking technologies, according to <a href=\"https:\/\/www.macrumors.com\/2017\/06\/26\/apple-acquires-sensomotoric-instruments\/\" target=\"_blank\">a report from MacRumors<\/a>.<\/p>\n<p>The acquisition, as per usual for Apple, was completed in secret through a shell company, so don&#8217;t expect to learn the value of the transaction, which likely took place earlier this month.<\/p>\n<p>However, SensoMotoric&#8217;s technology is certainly interesting and has already been applied to virtual reality systems such as the Oculus Rift\u2014especially as Apple prepares <a href=\"https:\/\/borndigital.com\/2017\/06\/07\/apples-timeline-for-ios-11?preview_id=83201&amp;preview_nonce=bd469fb91d&amp;preview=true\">to fully release its ARKit<\/a>, a development platform that will enable third-party devs to build augmented reality experiences inside of iOS apps.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have not heard anything recently about Apple building its own augmented reality headset akin to Google Glass, but the rumors have been coming and going for a while now. Now it seems that Apple has acquired SensoMotoric Instruments, a German-based provider of eye tracking technologies, according to a report from MacRumors. The acquisition, as [&hellip;]<\/p>\n","protected":false},"author":55555,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[60,191,229],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-84269","magazine","type-magazine","status-publish","hentry","category-News","tag-acquisition","tag-apple","tag-augmented-reality"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/84269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/55555"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/84269\/revisions"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=84269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=84269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=84269"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=84269"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=84269"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=84269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}