{"id":84356,"date":"2017-06-29T11:00:35","date_gmt":"2017-06-29T15:00:35","guid":{"rendered":"https:\/\/techvibes.com\/?p=84356"},"modified":"2017-06-29T11:00:35","modified_gmt":"2017-06-29T15:00:35","slug":"at-area-120-google-experiments-with-advertising-in-virtual-reality","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/at-area-120-google-experiments-with-advertising-in-virtual-reality","title":{"rendered":"At Area 120, Google Experiments with Advertising in Virtual Reality"},"content":{"rendered":"<p>Area 120 is Google&#8217;s internal workshop for experimental ideas. Shrouded in a veil of secrecy, Area 120 tackles early-stage projects and iterates test concepts.<\/p>\n<p>Currently, the workshop is looking at native advertising inside of virtual reality.<\/p>\n<p>&#8220;We heard from developers that they&#8217;re looking at how to make money to fund their VR applications,&#8221; says\u00a0Aayush Upadhyay of Area 120, &#8220;so we started experimenting with what a native, mobile VR ad format might look like.&#8221;<\/p>\n<p>The team&#8217;s first idea for a potential format presents a cube to users, with the option to engage with it and then see a video ad.<\/p>\n<p>&#8220;By tapping on the cube or gazing at it for a few seconds, the cube opens a video player where the user can watch, and then easily close, the video,&#8221; explains Neel Rao of Area 120.<\/p>\n<p>Google believes VR advertising should be easy for developers to work with, native to the reality, and non-intrusive for users.<\/p>\n<p>The company has invited developers to play with ad formats for its VR platform, Daydream.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Area 120 is Google&#8217;s internal workshop for experimental ideas. Shrouded in a veil of secrecy, Area 120 tackles early-stage projects and iterates test concepts. Currently, the workshop is looking at native advertising inside of virtual reality. &#8220;We heard from developers that they&#8217;re looking at how to make money to fund their VR applications,&#8221; says\u00a0Aayush Upadhyay [&hellip;]<\/p>\n","protected":false},"author":55555,"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[537,602,194,228],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-84356","magazine","type-magazine","status-publish","hentry","category-News","tag-advertising","tag-experiment","tag-google","tag-virtual-reality"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/84356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/55555"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/84356\/revisions"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=84356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=84356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=84356"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=84356"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=84356"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=84356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}