{"id":87374,"date":"2017-07-27T16:56:41","date_gmt":"2017-07-27T20:56:41","guid":{"rendered":"https:\/\/techvibes.com\/?p=87374"},"modified":"2017-07-28T09:19:45","modified_gmt":"2017-07-28T13:19:45","slug":"wattpad-introduces-interactive-chat-stories-with-tap-originals","status":"publish","type":"magazine","link":"https:\/\/brainstation.io\/magazine\/wattpad-introduces-interactive-chat-stories-with-tap-originals","title":{"rendered":"Wattpad Introduces Interactive Chat Stories with Tap Originals"},"content":{"rendered":"

Wattpad’s Tap chat stories turn\u00a0text message conversations into a new form of storytelling, and today the Toronto-based company u<\/span>nveiled a major update to the app with the launch of Tap Originals.<\/p>\n

Developed in partnership with writers, Tap Originals are serialized interactive stories that weave features like\u00a0video, sound and voice notes into its\u00a0standard chat story.<\/p>\n

Tarun Sachdeva, general manager of Tap by Wattpad, said Tap Originals is allowing Tap to take a bigger\u00a0part in creating and curating stories.<\/p>\n

“Sometimes a\u00a0storyteller comes to use with an idea. Sometimes we’ll go to them with a concept. It’s a partnership we’ve been building over the past few months and years,” he said. “It’s one more way we are taking a stronger role in the production of stories and new story experiences.”<\/p>\n

The app is releasing two\u00a0Originals stories tomorrow with more coming in the following weeks. The first two\u00a0stories are both\u00a0horror, a genre well-suited for\u00a0an\u00a0app that builds anticipation by requiring users to tap and\u00a0unveil text as they read.<\/p>\n

“Horror is a great playground for that kind of storytelling. This group of Tap Originals are based on some of Tap’s most popular stories. We’re creating a second and serialized versions of those stories,” Sachdeva said.<\/p>\n

Since Tap’s launch earlier this year<\/a>, more than 300,000 chat-based stories have been created, resulting in two billion in-app taps globally.<\/p>\n

“What we found is this format is leading to new types of stories being told, new kinds of immersion, [and] new kinds of participation that is forming from it,”\u00a0Sachdeva\u00a0said.<\/p>\n

The Toronto company has evolved into an entertainment\u00a0enterprise over the past few years as it embraced new ways for users to write\u00a0and read stories.\u00a0In June, Wattpad\u00a0launched Wattpad Labs<\/a>,\u00a0an innovation lab for emerging storytelling products.<\/p>\n","protected":false},"excerpt":{"rendered":"

Wattpad’s Tap chat stories turn\u00a0text message conversations into a new form of storytelling, and today the Toronto-based company unveiled a major update to the app with the launch of Tap Originals. Developed in partnership with writers, Tap Originals are serialized interactive stories that weave features like\u00a0video, sound and voice notes into its\u00a0standard chat story. Tarun […]<\/p>\n","protected":false},"author":76241,"featured_media":87399,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[846,844,845,224],"magazine-region":[],"magazine-series":[],"magazine-topic":[],"class_list":["post-87374","magazine","type-magazine","status-publish","has-post-thumbnail","hentry","category-News","tag-storytelling","tag-tap","tag-tap-originals","tag-wattpad"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/87374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/magazine"}],"author":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/users\/76241"}],"version-history":[{"count":0,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine\/87374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media\/87399"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=87374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=87374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=87374"},{"taxonomy":"magazine-region","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-region?post=87374"},{"taxonomy":"magazine-series","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-series?post=87374"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/magazine-topic?post=87374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}