Sabrina Rodriguez is a marketing transformation leader with 12+ years’ experience building award-winning teams, driving growth and scaling innovation across the Tech, Telco, Finance and Media industries. As Corporate Marketing Director at Salesforce UKI, Sabrina leads a diverse team of experts across Brand, Content, Social and Digital Marketing acting as an engine for growth for the pivotal Agentic AI opportunity. As well as being an IPA Woman of Tomorrow Finalist and member of the New Entrepreneurs Foundation Alumni, Sabrina is an industry speaker, writer and juror, as well as an active supporter of the arts as Trustee and Chair for multiple musical charities in London.
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Ruth Ballett is the Head of YouTube Ads Marketing, where she leads global strategy and go-to-market efforts that help brands harness the power of video to reach and engage audiences. With extensive experience across digital strategy, integrated campaigns, and creative storytelling, Ruth plays a pivotal role in shaping how advertisers show up on YouTube. Her work bridges brand needs with platform innovation, helping marketers tap into cultural moments, build awareness, and drive meaningful results in a video-first world.
Paul Lo
Security Marketing Leader UK
Paul Lo is the Security Marketing Lead for Microsoft UK, bringing over 18 years of marketing strategy and technology evangelism experience to his role. He specializes in driving the go-to-market strategy for security solutions, particularly at the intersection of AI and cybersecurity.
Exclusive Event
Event Overview
Join us for an insightful panel discussion featuring marketing leaders as they explore the transformative role of technology in shaping the future of marketing.
01
Human-Centred Marketing in a Digital-First World
Discover how brands are balancing technology and empathy to create marketing strategies that prioritize real human needs - fostering deeper connections, loyalty, and long-term customer relationships.
Learn how leading marketers integrate brand storytelling, content, and acquisition strategies to create cohesive, full-funnel marketing approaches that drive growth.
03
Data-Led Creativity: Where Analytics Meets Innovation
Uncover how brands are merging data-driven insights with creative storytelling to craft compelling campaigns - delivering personalized, high-impact experiences that resonate with modern consumers.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
Join us for an evening with Dave Everitt, Founder of Paradise Grapevine, as he guides us through a curated tasting of their natural wines, while sharing the story behind one of Toronto’s most beloved wine brands.
Join us for an exclusive fireside chat with JJ Wilson, a visionary entrepreneur reshaping the future of wellness, lifestyle, and community through a powerful portfolio of brands and ventures.
6:00 PM
-
7:30 PM PDT
455 Granville St, Vancouver, BC
$25
JJ Wilson
Founder, Board Observer, Strategic Advisor
Discussion Topics:
Redefining Community Through Experience
Building the Business: From Startups to Scalable Systems
Join us for a future-focused conversation with product leaders driving AI-powered innovation across consumer, enterprise, and digital-first experiences.
Join us to learn how AI is reshaping the way teams go to market, from how products are packaged and priced to how narratives are crafted for trust, learning, and conversion.
Join us for an evening with Iustin Iftime, Senior AI Product Manager at Microsoft, as he shares how AI agents are reshaping the product management workflow.
As featured at Config, join Vishal Kapoor and Kishan Koriya of Lloyds Banking Group for an inside look at how they rebuilt the brand’s digital experience from the ground up.
By creating an account, you will also receive exclusive offers and updates about new courses, workshops and events.
Already have an account?
Forgot Password
Existing Account
There is already an account associated with that email, however a password has not been configured. Please confirm your address below and we will send an e-mail with a link to configure a new password.