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Introductory Workshop

Search Engine Marketing Fundamentals

Wednesday July 24th, 2019

6:30 - 8: 00

460 King St W, Toronto, ON

Details

$20.00

What You Get
Reserve Your Spot

Event Details

Search Engine Marketing Fundamentals will provide you with the basic understanding of search engines and analytics, as well as an overview of the essential skills of an SEO expert. We’ll discuss the tools used to build effective SEO strategies for brands and how to use Google AdWords to create paid search and display ads. We’ll also explore Google Analytics to learn about its key features and reporting tools.

If you’re curious to dive deeper into SEO, SEM and Analytics, this 90-minute workshop is an excellent precursor to our Professional Development Certificate Course while offering a sense of the BrainStation learning experience. You'll have a chance to explore our learning model, custom portal and learn from an industry expert.

*Please remember to bring a charged laptop to the workshop as outlet space is limited.

*Event is non-refundable and non-transferable.

Topics of Discussion

  • The utility of SEM and SEO in marketing strategies
  • How SEM and SEO differ in execution
  • The significance of keywords in any search marketing discipline
  • How to conduct basic keyword research to set your search strategy up for success

What You'll Get

Insights from industry experts

Snacks & refreshments at our campus

Networking opportunity with like-minded professionals

Reserve Your Spot

Toronto Campus

460 King St W
Toronto, Ontario M5V 1K7

Toronto

Can't make this event? We're also offering this workshop online on Monday, September 16th, 2019.

More Details

Ready to Start Learning?

Join a dynamic group of like-minded professionals and industry leaders.

Wednesday July 24th, 2019

6:30 - 8: 00

460 King St W, Toronto, ON

Details

$20.00

What You Get
Reserve Your Spot

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