BrainStation London

During her talk, Ksenia Barton, Product Marketing Lead at TikTok, unpacked what it meant in practice when AI became the first point of contact between consumers and brands, exploring how discovery was changing, why cultural relevance drove AI visibility, and why human strategy had never mattered more.

During the fireside chat, Thom Rimmer, VP of Product Design at Fin AI, explored what it took to build next-generation software, sharing insights from the transformation of Intercom to Fin and discussing how AI was fundamentally reshaping both the craft and leadership of design.

During the expert-led demo event, Iustin Iftime, Principal Product Manager at Microsoft, explored how modern prototyping tools were transforming product development, demonstrating how to move from an initial idea to a functional interface using Lovable and how AI-powered integrations took those prototypes to the next level.

During the expert-led demo event, Paavan Buddhdev, Product Designer at Granola, provided a behind-the-scenes look at the realities of shipping AI features, exploring the software development lifecycle at a high-velocity startup and demonstrating how designers leveraged Claude Code to move beyond static screens and bridge the gap between design and engineering.

During the expert-led demo event, attendees got a behind-the-scenes look at how Claude Code was changing the way teams worked at scale, exploring how Fin evolved its team culture, workflows, and delivery processes around AI and what that meant for everyone involved in building products.

During the forward-looking conversation, design, product, and marketing leaders explored how fintech teams were leveraging agentic AI to reshape customer experiences, drive growth, and build the next generation of financial services.

During the expert-led demo event, attendees explored what it meant to build for an agentic world where AI moved beyond chat into systems that could reason, plan, and take action, following along with a live walkthrough of Microsoft Copilot’s evolution—set against broader industry shifts at Anthropic and OpenAI—to see the transition from product thinking to real-world execution.

During our evening with Heldiney Pereira, Susan Walsh, and Ben Strak from Monzo, they shared how designers were actually using AI in their day-to-day work, and explored how AI was reshaping the craft of design from experimentation to shipping.

During our forward-looking conversation, we heard from leaders who were shaping how insurance was evolving through digital experiences, AI, and customer-first innovation.

During our conversation with Sterre van der Laken, Strategy and Programs Lead at the AI Centre at Salesforce, and Irene Escobar Castells, AI Learning & Transformation Manager at IAG Transform, they explored how organizations could enable their workforce to thrive in an AI-driven world.

During our evening with Andreas Roos, Head of Design Strategy & AI at Visa, he explored how rapidly advancing AI was reshaping design teams, and shared what happened when workflows, tools, and expectations evolved faster than ever before.