Marketing Evenings LDN: The Future of Marketing in the Age of AI
Exclusive Event
Marketing Evenings LDN:The Future of Marketing in the Age of AI
When AI becomes the first point of contact between consumers and brands, the rules of marketing change entirely. Join us for an evening with Ksenia Barton, Product Marketing Lead at TikTok, as she unpacks what that shift means in practice: how discovery is changing, why cultural relevance now drives AI visibility, and why human strategy has never mattered more.
As AI reshapes how people discover, evaluate, and buy, the rules of engagement are shifting. Ksenia Barton will unpack the consumer AI revolution, the rising importance of community-driven brand visibility, and how marketers can lean into strategy as their unique edge. Expect practical insights on navigating a landscape where AI is often the first point of contact between consumers and brands.
Ksenia Barton
Marketing Lead
Ksenia Barton leads product marketing communications at TikTok, where she shapes how product stories are told across channels to both educate and inspire users and partners. Skilled in translating product strategy into compelling narratives, she ensures clarity, relevance, and connection in all messaging.
Exclusive Event
Event Overview
AI is changing where consumers go first. This session explores what that means for marketers, and why strategy and cultural relevance matter more than ever.
01
The Consumer AI Revolution
Understand how AI is fundamentally changing the way people discover, evaluate, and buy, and what marketers need to know when AI becomes the first touchpoint.
02
Brand Visibility in an AI World
Discover why communities, culture, and conversation are critical for visibility. Learn why the brands that people talk about authentically are increasingly the brands AI talks about.
03
Strategy is the Marketer’s Edge
Explore what remains uniquely human when AI can create content and optimize campaigns, and how to leverage strategy as your greatest competitive advantage.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
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