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Marketing Evenings LDN: The Future of Marketing in the Age of AI

During her talk, Ksenia Barton, Product Marketing Lead at TikTok, unpacked what it meant in practice when AI became the first point of contact between consumers and brands, exploring how discovery was changing, why cultural relevance drove AI visibility, and why human strategy had never mattered more.

BrainStation London

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Thursday, September 3, 2026

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  • Ksenia Barton's profile photoKsenia Barton
    Ksenia BartonHead of Product Marketing Communications

Ksenia Barton

Head of Product Marketing Communications

Ksenia Barton

"Every marketing revolution is driven by shifts in how people make decisions. The question we should be asking is: What is AI doing to the way consumers decide?"

 

-Ksenia Barton, Head of Product Marketing Communications at TikTok

  • Ksenia Barton

    Ksenia Barton

    Head of Product Marketing Communications

    Ksenia Barton

    Ksenia Barton leads product marketing communications at TikTok, where she shapes how product stories are told across channels to both educate and inspire users and partners. Skilled in translating product strategy into compelling narratives, she ensures clarity, relevance, and connection in all messaging.

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