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Certificate (Online)

Digital Marketing Certification

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PROFESSIONAL CERTIFICATION

Digital Marketing Certification

Upon Successful Completion

Earn the Digital Marketer Certification (DMC™)

Accelerate your career with the globally recognized BrainStation Digital Marketer Certification (DMC™), through hands-on experience in live courses taught by Digital Marketing leaders from global tech companies.

View the Course Package to access:

  • Tuition details
  • Financing options
  • Employer sponsorship

 

Next Kickoff

2024-12-04T23:30:00.0000000Z

2024-12-04T23:30:00.0000000Z - 2024-12-05T02:30:00.0000000Z

8 Wednesdays

Location

Online

Instructor

 

Enroll Now

Limited Capacity

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Vithu Thavarajah is an experienced professional who brings years of experience into the classroom to teach you essential skills.

Find a class that fits your schedule.

4.5 out of 5 stars Google
4.7 out of 5 stars Course Report
4.8 out of 5 stars Switchup

Course Overview Digital Marketing Certification

Deana

Get Certified as a Digital Marketer

Gain essential Digital Marketing skills with hands-on instruction from industry leaders working at the best global tech companies like Amazon, Meta, and Microsoft.

BrainStation was one of the key steps I took to get me to where I am today.

Deana

Senior Measurement Partner at Pinterest

Digital Marketer Certification (DMC™) Course Overview

DMC-2024Q3

Concepts

Brand Positioning

Customer Journey

Marketing Plan

AI in Marketing

Content Branding

Content Strategy

Copywriting

SEO

PPC

Display Ads

Remarketing

Campaign Optimization

Future of Advertising

Websites and Landing Pages

Google Analytics

UGC

Storytelling

Email Marketing

Drip Campaigns

Brand Positioning

SEO

Websites and Landing Pages

Customer Journey

PPC

Google Analytics

Marketing Plan

Display Ads

UGC

AI in Marketing

Remarketing

Storytelling

Content Branding

Campaign Optimization

Email Marketing

Content Strategy

Future of Advertising

Drip Campaigns

Copywriting

Frameworks

Exchanging value

Marketing as an art & science

Data-driven marketing strategy

6 steps to creating a marketing plan

SMART goals

Customer journey maps

AI in Digital Marketing

Content Strategy

Keywords and targeting

Keyword mapping

Branding and positioning in content

Content Pillars

AI Content Marketing

Content Authenticity

Copywriting Strategy

How to write persuasive copy

Call-to-actions (CTAs)

Prompt engineering techniques

SEO Components

Backlink Strategy

Google's Quality Score Formula

Keyword match types

Creating ad copy

Building a social media marketing strategy

UGC and Influencer content strategy

Mastering Storytelling

Setting up an email marketing campaign

Exchanging value

Branding and positioning in content

Backlink Strategy

Marketing as an art & science

Content Pillars

Google's Quality Score Formula

Data-driven marketing strategy

AI Content Marketing

Keyword match types

6 steps to creating a marketing plan

Content Authenticity

Creating ad copy

SMART goals

Copywriting Strategy

Building a social media marketing strategy

Customer journey maps

How to write persuasive copy

UGC and Influencer content strategy

AI in Digital Marketing

Call-to-actions (CTAs)

Mastering Storytelling

Content Strategy

Prompt engineering techniques

Setting up an email marketing campaign

Keywords and targeting

SEO Components

Keyword mapping

Skills
Customer Research
Market Analysis
Content Creation
AI Content Tools
SEO Strategy
Keyword Planning
PPC Ad Creation
Backlink Analysis
Remarketing Strategy
Analytics Reporting
Social Media Strategy
Email Campaigns
Drip Campaign Management
Industry tools
Google Trends
ahrefs Backlink Checker
Google Ads
Google Analytics
Mailchimp

Why Get Certified as a Digital Marketer

Taught By Leaders From Top Global Tech Companies

Receive hands-on training from digital marketing leaders working at companies like Amazon, Meta, and Microsoft.

Build Your Digital Marketing Portfolio

Build a digital marketing portfolio that demonstrates your unique expertise and experience.

Globally Recognized By Top Companies

BrainStation certifications are globally recognized by top companies for the most advanced and up-to-date skills.

Digital Marketing Course Start Dates

Take the Digital Marketing Certification online or in-person at any of BrainStation's campuses. Select a time that fits your schedule.

Class dates & times

Location

Instructor

November 12 - January 14

2024-11-12T23:30:00.0000000Z - 2024-11-13T02:30:00.0000000Z

8 Tuesdays Online

Online

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Gerry Randolph is an experienced professional who brings years of experience into the classroom to teach you essential skills.

December 4 - February 5

2024-12-04T23:30:00.0000000Z - 2024-12-05T02:30:00.0000000Z

8 Wednesdays Online

Online

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Vithu Thavarajah is an experienced professional who brings years of experience into the classroom to teach you essential skills.

December 10 - February 11

2024-12-10T18:30:00.0000000Z - 2024-12-10T21:30:00.0000000Z

8 Tuesdays Online

Online

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Rachit Kapoor is an experienced professional who brings years of experience into the classroom to teach you essential skills.

January 21 - March 11

2025-01-21T23:30:00.0000000Z - 2025-01-22T02:30:00.0000000Z

8 Tuesdays Online

Online

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Steve Woods is an experienced professional who brings years of experience into the classroom to teach you essential skills.

January 21 - March 11

2025-01-22T01:30:00.0000000Z - 2025-01-22T04:30:00.0000000Z

8 Tuesdays Online

Online

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Vivian Lynn is an experienced professional who brings years of experience into the classroom to teach you essential skills.

January 29 - March 19

2025-01-29T18:30:00.0000000Z - 2025-01-29T21:30:00.0000000Z

8 Wednesdays Online

Online

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Fani Kelesidou is an experienced professional who brings years of experience into the classroom to teach you essential skills.

February 19 - April 9

2025-02-19T23:30:00.0000000Z - 2025-02-20T02:30:00.0000000Z

8 Wednesdays Online

Online

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Vithu Thavarajah is an experienced professional who brings years of experience into the classroom to teach you essential skills.

Class dates & times

Location

Instructor

December 2 - February 10

6:30pm - 9:30pm EST

8 Mondays New York

New York

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Jean Ji is an experienced professional who brings years of experience into the classroom to teach you essential skills.

January 22 - March 12

6:30pm - 9:30pm EST

8 Wednesdays New York

New York

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Jake Tenenbaum is an experienced professional who brings years of experience into the classroom to teach you essential skills.

February 24 - April 14

6:30pm - 9:30pm EST

8 Mondays New York

New York

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Jake Tenenbaum is an experienced professional who brings years of experience into the classroom to teach you essential skills.

April 3 - May 22

6:30pm - 9:30pm EDT

8 Thursdays New York

New York

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

BrainStation instructors are experienced professionals who bring years of experience into the classroom to teach you essential skills.

Class dates & times

Location

Instructor

November 12 - January 14

6:30pm - 9:30pm EST

8 Tuesdays Miami

Miami

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Eric Archuleta is an experienced professional who brings years of experience into the classroom to teach you essential skills.

January 21 - March 11

6:30pm - 9:30pm EST

8 Tuesdays Miami

Miami

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Eric Archuleta is an experienced professional who brings years of experience into the classroom to teach you essential skills.

March 5 - April 23

6:30pm - 9:30pm EST

8 Wednesdays Miami

Miami

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

BrainStation instructors are experienced professionals who bring years of experience into the classroom to teach you essential skills.

Class dates & times

Location

Instructor

December 2 - February 3

6:30pm - 9:30pm GMT

8 Mondays London

London

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

William Bianchi is an experienced professional who brings years of experience into the classroom to teach you essential skills.

January 21 - March 11

6:30pm - 9:30pm GMT

8 Tuesdays London

London

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Ricardo Motti is an experienced professional who brings years of experience into the classroom to teach you essential skills.

February 26 - April 16

6:30pm - 9:30pm GMT

8 Wednesdays London

London

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Rachit Kapoor is an experienced professional who brings years of experience into the classroom to teach you essential skills.

April 1 - May 20

6:30pm - 9:30pm BST

8 Tuesdays London

London

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

BrainStation instructors are experienced professionals who bring years of experience into the classroom to teach you essential skills.

Class dates & times

Location

Instructor

December 4 - February 5

6:30pm - 9:30pm EST

8 Wednesdays Toronto

Toronto

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Jessica Chong is an experienced professional who brings years of experience into the classroom to teach you essential skills.

January 21 - March 11

6:30pm - 9:30pm EST

8 Tuesdays Toronto

Toronto

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Lavanya Kaleeswaran is an experienced professional who brings years of experience into the classroom to teach you essential skills.

February 19 - April 9

6:30pm - 9:30pm EST

8 Wednesdays Toronto

Toronto

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

BrainStation instructors are experienced professionals who bring years of experience into the classroom to teach you essential skills.

March 18 - May 6

6:30pm - 9:30pm EDT

8 Tuesdays Toronto

Toronto

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

BrainStation instructors are experienced professionals who bring years of experience into the classroom to teach you essential skills.

Class dates & times

Location

Instructor

December 5 - February 6

6:30pm - 9:30pm PST

8 Thursdays Vancouver

Vancouver

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Marlon Marcial is an experienced professional who brings years of experience into the classroom to teach you essential skills.

January 21 - March 11

6:30pm - 9:30pm PST

8 Tuesdays Vancouver

Vancouver

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Robin Rozhon is an experienced professional who brings years of experience into the classroom to teach you essential skills.

February 26 - April 16

6:30pm - 9:30pm PST

8 Wednesdays Vancouver

Vancouver

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Brieanna Harburn is an experienced professional who brings years of experience into the classroom to teach you essential skills.

April 1 - May 20

6:30pm - 9:30pm PDT

8 Tuesdays Vancouver

Vancouver

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

BrainStation instructors are experienced professionals who bring years of experience into the classroom to teach you essential skills.

Digital Marketing Certification Course Curriculum

Unit 1

Digital Marketing Strategy

You'll start BrainStation's Digital Marketing course by learning foundational digital marketing concepts, including marketing strategies, brand positioning, mobile marketing, web analytics, and user research. You'll learn how to use key SEO tools, complete effective keyword research, and create user personas, enabling you to craft marketing content that persuasively connects with your target audience and improves your digital marketing efforts.

  • Google Chrome
  • Google Search
  • Google Trends
  • ChatGPT
Key Skills:
Digital Strategy
Customer Journey
Content & Copywriting
Personas

Customer Journey

Define customer personas and their customer journey as the foundation of your digital marketing strategy.

Learn Copywriting

Discover the essential inputs to all great copywriting and get hands-on practice writing truly persuasive copy.

Market Research

Learn how to apply qualitative and quantitative marketing research to inform your marketing strategy plan.

Content Marketing Strategy

Learn how to combine evergreen and seasonal digital marketing content to support your objectives.

Unit 2

Search Engine Marketing

Search engines have emerged as one of the most powerful channels available, allowing modern Digital Marketers to engage target audiences and drive them directly to your company website. In the next unit of this Digital Marketing course, you will learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how to use both organic and paid search as part of your search engine marketing strategies. With Google Ads, you'll get hands-on experience completing keyword research and designing effective paid ads.

  • Google Ads
  • Google Chrome
  • Google Search
  • HTML
  • ahrefs
Key Skills:
SEO
SEM
Structured Data

SEO Strategy

Learn how search engines work and get hands-on practice using Google's Keyword Planner to complete keyword research and prioritize top keywords that drive your SEO efforts.

Paid Search

Create a Google Ads strategy, including Pay-Per-Click (PPC), display ads, and retargeting ads, to meet your digital marketing campaign goals.

Unit 3

Marketing Analytics

All digital marketing campaigns generate detailed data. In the next unit of our Digital Marketing classes, you will learn how to harness and analyze marketing data, allowing you to leverage digital marketing analytics to create actionable business insights.

  • Google Analytics
  • Google Chrome
Key Skills:
Optimization
Reporting

Data Analytics in Marketing

Understand how leveraging marketing data analytics has become essential for Digital Marketers.

Digital Marketing Reporting

Learn how to access and use Google Analytics, including the key audience, acquisition, and behavior reports used by Digital Marketers. Get hands-on practice navigating and using Google Analytics for a real website.

Unit 4

Social Media Marketing

Billions of consumers are on social media looking to be entertained and informed. Understand the unique qualities of the world's most popular social media platforms – including Facebook, Instagram, Snapchat, LinkedIn, X (Twitter), and TikTok – and learn to apply their unique capabilities to engage and grow your community with this powerful inbound marketing tool.

  • Facebook
  • Instagram
  • Snapchat
  • LinkedIn
  • X (Twitter)
  • TikTok
Key Skills:
Pixel Marketing
Influencer Marketing
Social Media Advertising

Social Media Marketing Strategy

Learn the fundamentals of social media marketing. Understand the differences between organic and paid content and how top brands follow a social media marketing plan to build engagement in the social media landscape.

Social Media Marketing Platforms

Go in-depth with the leading social media platforms by understanding the unique qualities of each platform and its users, the social media advertising formats available, and how to create effective content within each social platform's ecosystem. Learn the best digital marketing strategies for Facebook marketing (including Facebook ads), Instagram, Snapchat, LinkedIn, X (Twitter), and TikTok.

Influencer Marketing

Learn the nuances of influencer marketing, including what they are, how to categorize them, and how to engage them to market your product or service. You'll learn the step-by-step process for engaging social media influencers, including how to choose a social media platform, find an influencer, develop a contract, and more. You'll also learn how to budget and plan for your social media marketing efforts and track digital marketing analytics to evaluate the outcomes.

Unit 5

Email Marketing

Despite its widespread ubiquity, email marketing is one of the few digital marketing channels brands can truly own, providing access to their target audience on their own terms. Learn strategies to build an email list and create effective email marketing campaigns, with hands-on practice using MailChimp to design effective emails and drip campaigns to drive a wide variety of digital marketing goals.

  • Mailchimp
  • Gmail
  • Google Chrome
Key Skills:
Email Strategy

Email Marketing Strategy

Understand how email marketing fits within the digital marketing funnel, along with different types of email marketing campaigns and their objectives.

Drip Campaign Examples

Through live, interactive learning, learn how to craft an effective email campaign for a variety of practical digital marketing initiatives and inbound marketing strategies.

Earn Your Digital Marketer Certification (DMC™)

Successfully completing BrainStation's Digital Marketing Certification course will earn you the globally recognized BrainStation Digital Marketer Certification (DMC™), demonstrating your mastery of the latest cutting-edge skills and tools. Add this credential to your LinkedIn profile and resume or CV.

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Your Next Step Towards Digital Marketing Certification

View the Digital Marketer Course Package to Learn More.

View the Course Package to access:

  • Tuition details
  • Financing options
  • Employer sponsorship
Network Globe

Join BrainStation's Global Alumni Network

With a BrainStation certification, you'll join our global alumni network: a community of accomplished professionals across a range of critical tech skills, including Digital Marketers.

30,000+

Global BrainStation Alumni

100+

Countries

Industry-Led Digital Marketing Certification

BrainStation's globally recognized certifications are created by industry professionals, for industry professionals. Our network of experts from leading tech companies provide insights and guidance to ensure each certification demonstrates the latest cutting-edge skills and tools.

Learn in our Next-Gen Online Classroom

Instructor-Led, Live Online Courses, From the Comfort of Your Home

In all our online courses, learn from BrainStation's industry-expert instructors through real-time, interactive classes in an engaging classroom environment.

Interactive, Project-Based Learning

Join breakout room sessions in smaller teams as part of the hands-on projects in our online courses, where you will collaborate and learn together.

Community Beyond the Classroom

During your online course, engage with your classmates and instructors in BrainStation’s Slack community, where you’ll receive updates and support. Stay connected and in the loop throughout your online course.

Frequently Asked Questions

Digital Marketing 101

What is Digital Marketing?

Digital Marketing is the promotion of brands or products through digital channels such as search engines, social media, e-commerce, email, and websites. It uses data-driven strategies to target specific audiences. The goal is to drive traffic, engagement, and conversions online, often through e-commerce platforms.

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