Digital Marketing Course Overview
Create a Comprehensive Digital Marketing Strategy
Learn Digital Marketing skills, including how to develop a holistic digital marketing strategy, incorporating customer insights, social media marketing, search, and email marketing.
Implement Effective Search and Social Campaigns
Understand best practices for search engine optimization (SEO) and search engine marketing (SEM) to implement and analyze targeted campaigns. Learn the basics of how social media fits into a larger digital marketing strategy by exploring a handful of key platforms.
Define and Measure Key Performance Indicators
Learn the importance of measurement and analytics in digital marketing to drive performance. Explore how to work with Google Analytics — an industry-standard tool used to access key metrics and data.
Earn a BrainStation Digital Marketing Certificate
When you complete your course, you will earn a BrainStation certificate, which can boost your LinkedIn profile and resume, helping you stand out in the real-world job market.
Master Digital Marketing Tools
Your Final Digital Marketing Project
Earn your Digital Marketing certificate by developing a digital marketing strategy for a brand of your choosing. Your strategy will cover tactical components across all areas covered in the course, from search marketing to social media marketing.
What You'll Learn
Learn From Industry Leading Guest Speakers
BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world's leading subject matter experts and professionals.
Recent Industry Guests
Senior Data Scientist at Squarespace
Lead Product Designer at Headspace
Head of Remote at GitLab
GM & VP of Product at Shopify
Vice President & Head of Harry's Labs
VP, Brand & Integrated Marketing at Refinery29
ECD at Wealthsimple
Chief Talent Officer at Shopify
UX Design Lead at Google
Co-founder and CEO at Wealthsimple
VP of Marketing at Chief
Chief Product Officer at Ellevest
Sharmeen Browarek Chapp
Vice President of Community at Twitch
Head of EMEA at Shopify Plus
Senior Product Manager at The New York Times
Chief Design Officer at Airbnb
Head of Marketing at Google
VP of Product Innovation at Verizon
VP of Digital & Cybersecurity Solutions at Mastercard
Head of Business Marketing, North America at Twitter
CEO at Hootsuite
VP, Digital Strategy & Product at Chipotle
Vice President at AWS
Head of Industry at Facebook
Head, Shaping the Future of Media at World Economic Forum
SVP, Data Science and Engineering at Shopify
Interested in what a typical day looks like?
Step Into Your Virtual Classroom
BrainStation's online Digital Marketing course provides an unmatched online learning experience, with a world-class learning platform, engaging live classes that emphasize collaboration and feedback, and comprehensive training and development resources.
Work together with fellow professionals in your class by splitting out into breakout rooms. This core part of our classroom experience allows you to get to know your classmates better and dive deeper on hands-on projects.
Online Live is powered by BrainStation's state-of-the-art learning management system. Seamlessly attend live lectures, access course content, work on projects, and more from any device.
What Our Students Are Saying
What our students say
The highlight was definitely the people. I think that's what makes the class so special.
Max Smillie, Regional Community Lead & Hub Curator at lululemonRead Full Story
Join a Community of World-Class Professionals
When you take a BrainStation course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.
Flexible Payment Options
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.
To learn more about course fees and payment options, view our course package.
Monthly Payment Plans
Split your tuition into smaller monthly payments.
Get your tuition reimbursed by your employer.
We offer a range of scholarships to make learning more accessible.
Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.
Frequently Asked Questions
How advanced is the Digital Marketing Certificate Course?
The online Digital Marketing course will give you an in-depth overview of essential digital marketing skills to help you get started in email marketing, paid social, Google Ads, SEO, and more. While extensive, the Digital Marketing course can be considered beginner-friendly.
Will I earn a Digital Marketing Certificate from this course?
Yes, when you complete the course, you will earn your Digital Marketing certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market when applying for digital marketing positions.
What payment options do you offer?
BrainStation offers some of the most competitive payment options for digital marketing training, with a range of flexible plans and scholarship opportunities.
Monthly payment installments
Allowing you to split your tuition into smaller monthly payments.
Get your tuition reimbursed by your employer.
We offer a range of scholarships to make learning digital marketing more accessible.
- Monthly payment installments
Are there any prerequisites for this digital marketing course?
BrainStation’s Digital Marketing course was created for those who are new to digital marketing or have experience with one aspect of marketing and are looking to learn new channels and techniques. There are no prerequisites for this course as it’s suitable for those looking to brush up on their digital marketing skills or professionals who want to dive into something brand new.
What kind of backgrounds do people have that take this course?
By enrolling in the Digital Marketing course, you can expect to learn from Instructors experienced in the field, and to collaborate with like-minded, ambitious professionals keen to boost their digital marketing skills.
From an educational point of view, 80 percent of learners at BrainStation have a post-secondary education, with 20 percent having earned a Master’s degree or PhD.
Professional backgrounds vary and may include those who already work in marketing looking to update their skills, entrepreneurs who want to learn how to market their brands, and sales professionals who want to better understand digital marketing to work cross-functionally with their team.
What digital marketing tools do we learn?
Throughout the Digital Marketing course, you will learn to work with tools that help you become a more efficient and effective digital marketer.
You’ll get hands-on experience with Google Ads, Google Analytics, Google Search Console, and more, to help you build a cohesive paid or organic campaign.