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marketing

Part-Time (Online)

Digital Marketing

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Availability

Digital Marketing Online Certificate Course

Sign up to learn about professional development course pricing and curriculum.

Learn from experienced Marketers

Apply skills through projects

Build lasting connections

Build Your Brand and Generate Demand

Create a Comprehensive Digital Marketing Strategy

Develop a holistic digital marketing strategy, incorporating social media, search and email marketing.

Implement Effective Search and Social Campaigns

Understand best practices for search engine optimization (SEO) and search engine marketing (SEM) to implement and analyze targeted campaigns.

Define and Measure Key Performance Indicators

Use industry standard tools to define, measure, and adjust your campaign's KPIs and maximize success.

Master Industry Tools

  • Google AdWords

  • Google Analytics

  • Google Search Console

Your Final Project

Earn your certificate by developing a digital marketing strategy for a brand of your choosing. Your strategy will cover tactical components across all areas covered in the course, from search marketing to social media.

What You'll Learn

Brand Strategy

By the first class, you will be laying the foundation of a brand strategy, with guiding principles and concepts ensuring you're selecting the right channels and messaging for your brand.

Search Marketing

Learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how these contribute to your overall strategy. You will then get hands-on experience setting up ads and campaigns through Google AdWords, and performing site audits to improve SEO.

Social Media

Leverage both organic and paid channels to get your brand's message to your target demographic. Select the channels that will drive the most impact for your brand, and learn to draft messaging and select ad units that add value to your brand.

Email Marketing

Understand how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send.

Analytics

Understand how to set key performance indicators to track and monitor success. Then get hands-on experience with key tools, including Google Analytics, to better understand your marketing performance.

Interested in what a typical day or Capstone Project looks like?

“BrainStation's mission is to deliver a premium learning experience, with hands-on, digital skills training that keeps up with the pace of innovation. Working directly with industry leaders, we've developed an immersive, adaptive training model, to help professionals and organizations evolve and thrive in today's digital economy.”

Jason Field

Founder & CEO, Brainstation

Jason Field

Experience the Future of Learning

BrainStation provides an unmatched online learning experience, with a world-class, data-driven learning platform, engaging live classes that emphasize collaboration and feedback, and comprehensive training and development resources.

Attend Live Lectures

Learn in-demand skills with engaging live lectures, and then apply them immediately, working on projects in a collaborative, online setting.

Attend Live Lectures
Get Real-Time Feedback Get Real-Time Feedback

Get Real-Time Feedback

Get personalized feedback and guidance from Instructors with experience working in the field.

Connect with your Peers

Build real-world connections collaborating with like-minded professionals and experts from around the world.

Connect with your Peers
Leverage Synapse Leverage Synapse

Leverage Synapse

Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.

What People are Saying

“Like many companies, there's a ton of digital focus on my team at work. This course allowed me to participate in new conversations, and it inspired me to learn from other people and brands, to continue to evolve the way we work and communicate.”

Payment Options

Invest in Your Career

We offer a wide variety of scholarship opportunities and interest-free payment plans. To learn more about your payment options, view our course package.

  • 1 Full Payment
  • 3 Monthly Installments
  • 6 Monthly Installments

Upcoming Sessions

  • Online Live
Nov
Dec
10
8

Nov 10 - Dec 8

Saturdays

Saturdays

10:00 am - 5:00 pm EST

5 Weeks | 6 hours per week

Enroll
Jan
Mar
24
28

Jan 24 - Mar 28

Thursdays

Thursdays

6:30 pm - 9:30 pm EST

10 Weeks | 3 hours per week

Enroll
Mar
2
30

Mar 2 - Mar 30

Saturdays

Saturdays

9:30 am - 4:30 pm EST

5 Weeks | 7 hours per week

Enroll

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