Accelerate your digital marketing career with a digital marketing certification. Build job-ready marketing skills and an understanding of digital marketing strategy, including search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing.
Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.
Learn live from experienced industry leaders
Vivian Lynn is an experienced professional who brings years of experience into the classroom to teach you essential skills.
Find a class that fits your schedule.
Digital MarketingCertificate
Deana
Senior Measurement Partner
Lennie
Senior Manager, UX
Jon
Head of Marketing Solutions
Natasha
Paid Media Lead
BrainStation's Digital Marketing course is what helped me be more confident and certain about my love and understanding for social media and digital marketing.
Kelsey Rizzo
Social Media Specialist at Nike
Learn Digital Marketing Online
Digital marketing (AKA internet marketing or online marketing) is indispensable in the modern workplace. Businesses need Marketers who can develop holistic marketing strategies that maximize digital channels and online presence, combining the skills of SEO, SEM, Google Analytics data, content marketing, social media marketing, and email marketing. In this live Digital Marketing course led by experienced industry professionals, you will learn to develop and execute on comprehensive online marketing strategies, and will build a final portfolio project.
Learn Marketing Online
Online classroom. Live and expert-led.
Build Digital Marketing Skills
Ideal for learners looking to upskill.
Get Ready for a Digital Marketing Job
Build an interview-ready digital marketing portfolio project.
Digital Marketing Certification
Earn a BrainStation Digital Marketing Certificate.
Digital Marketing Courses
Ready to start learning digital marketing? Take BrainStation’s digital marketing courses online or in-person at any of BrainStation’s campuses. See below for our list of upcoming digital marketing courses.
Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.
Learn live from experienced industry leaders
BrainStation instructors are experienced professionals who brings years of experience into the classroom to teach you essential skills.
Unit 1
Digital Marketing Strategy
You'll start BrainStation’s Digital Marketing course by learning foundational digital marketing concepts, including marketing strategies, brand positioning, mobile marketing, web analytics, and user research. You'll learn how to use key SEO tools, complete effective keyword research, and create user personas, enabling you to craft marketing content that persuasively connects with your target audience and improves your digital marketing efforts.
Google Chrome
Google Search
ChatGPT
Key Skills:
Digital Strategy
Customer Journey
Content & Copywriting
Personas
Customer Journey
Define customer personas and their customer journey as the foundation of your digital marketing strategy.
Learn Copywriting
Discover the essential inputs to all great copywriting and get hands-on practice writing truly persuasive copy.
Market Research
Learn how to apply qualitative and quantitative marketing research to inform your marketing strategy plan.
Content Marketing Strategy
Learn how to combine evergreen and seasonal digital marketing content to support your objectives.
Unit 2
Search Engine Marketing
Search engines have emerged as one of the most powerful channels available, allowing modern Digital Marketers to engage target audiences and drive them directly to your company website. In the next unit of this Digital Marketing course, you will learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how to use both organic and paid search as part of your search engine marketing strategies. With Google Ads, you'll get hands-on experience completing keyword research and designing effective paid ads.
Google Ads
Google Chrome
Google Search
HTML
Key Skills:
SEO
SEM
Structured Data
SEO Strategy
Learn how search engines work and get hands-on practice using Google's Keyword Planner to complete keyword research and prioritize top keywords that drive your SEO efforts.
Paid Search
Create a Google Ads strategy, including Pay-Per-Click (PPC), display ads, and retargeting ads, to meet your digital marketing campaign goals.
Unit 3
Marketing Analytics
All digital marketing campaigns generate detailed data. In the next unit of our Digital Marketing classes, you will learn how to harness and analyze marketing data, allowing you to leverage digital marketing analytics to create actionable business insights.
Google Analytics
Google Chrome
Key Skills:
Optimization
Reporting
Data Analytics in Marketing
Understand how leveraging marketing data analytics has become essential for Digital Marketers.
Digital Marketing Reporting
Learn how to access and use Google Analytics, including the key audience, acquisition, and behavior reports used by Digital Marketers. Get hands-on practice navigating and using Google Analytics for a real website.
Unit 4
Social Media Marketing
Billions of consumers are on social media looking to be entertained and informed. Understand the unique qualities of the world's most popular social media platforms – including Facebook, Instagram, Snapchat, LinkedIn, X (Twitter), and TikTok – and learn to apply their unique capabilities to engage and grow your community with this powerful inbound marketing tool.
Facebook
Instagram
Snapchat
LinkedIn
X (Twitter)
TikTok
Key Skills:
Pixel Marketing
Influencer Marketing
Social Media Advertising
Social Media Marketing Strategy
Learn the fundamentals of social media marketing. Understand the differences between organic and paid content and how top brands follow a social media marketing plan to build engagement in the social media landscape.
Social Media Marketing Platforms
Go in-depth with the leading social media platforms by understanding the unique qualities of each platform and its users, the social media advertising formats available, and how to create effective content within each social platform's ecosystem. Learn the best digital marketing strategies for Facebook marketing (including Facebook ads), Instagram, Snapchat, LinkedIn, X (Twitter), and TikTok.
Influencer Marketing
Learn the nuances of influencer marketing, including what they are, how to categorize them, and how to engage them to market your product or service. You'll learn the step-by-step process for engaging social media influencers, including how to choose a social media platform, find an influencer, develop a contract, and more. You'll also learn how to budget and plan for your social media marketing efforts and track digital marketing analytics to evaluate the outcomes.
Unit 5
Email Marketing
Despite its widespread ubiquity, email marketing is one of the few digital marketing channels brands can truly own, providing access to their target audience on their own terms. Learn strategies to build an email list and create effective email marketing campaigns, with hands-on practice using MailChimp to design effective emails and drip campaigns to drive a wide variety of digital marketing goals.
Mailchimp
Gmail
Google Chrome
Key Skills:
Email Strategy
Email Marketing Strategy
Understand how email marketing fits within the digital marketing funnel, along with different types of email marketing campaigns and their objectives.
Drip Campaign Examples
Through live, interactive learning, learn how to craft an effective email campaign for a variety of practical digital marketing initiatives and inbound marketing strategies.
Digital Marketing Course Instructors
Instructors in BrainStation’s digital marketing courses are experienced marketing professionals who work at the world's most innovative companies. You will learn from digital marketing experts with years of experience in the field, ensuring that you're learning the most up-to-date and practical marketing skills that companies around the world are looking for.
Sandra Hoefler
Director of Performance Marketing at Ticketmaster
Kayla Cabilin
Marketing Strategist at Snap Inc.
Seun Shobande
Consumer Marketing Lead at Instagram
Michael Palombo
US Content Partnerships at X (Twitter)
Lauren Powell
Social Listening & Analytics Lead at PepsiCo
Sandra Hoefler
Director of Performance Marketing at Ticketmaster
Kayla Cabilin
Marketing Strategist at Snap Inc.
Seun Shobande
Consumer Marketing Lead at Instagram
Michael Palombo
US Content Partnerships at X (Twitter)
Lauren Powell
Social Listening & Analytics Lead at PepsiCo
Industry-Led Digital Marketing Training
BrainStation partners with industry experts when building all of our courses, ensuring every course covers the latest industry-relevant topics and tools businesses need. We continue to work with our network of experts to update our courses so they're always up to date.
Build a Digital Marketing Portfolio
Showcase everything you've learned with a real-world digital marketing portfolio project for a brand of your choosing. Every class, you'll be provided with clear steps to iteratively develop your final marketing project. By the end of this Digital Marketing course, you'll develop a polished digital marketing portfolio to show potential employers.
View Tuition, Financing Options, and More in the Course Package
View the Course Package to access:
Tuition details
Financing options
Employer sponsorship
Earn a BrainStation Digital Marketing Certification
Upon completing BrainStation's Digital Marketing course, you'll receive an industry-recognized professional certificate to share with your network and showcase all that you've learned. This BrainStation digital marketing certification is formatted for sharing on LinkedIn.
Learn in our Next-Gen Online Classroom
Instructor-Led, Live Online Courses, From the Comfort of Your Home
In all our online courses, learn from BrainStation's industry-expert instructors through real-time, interactive classes in an engaging classroom environment.
Interactive, Project-Based Learning
Join breakout room sessions in smaller teams as part of the hands-on projects in our online courses, where you will collaborate and learn together.
Community Beyond the Classroom
During your online course, engage with your classmates and instructors in BrainStation’s Slack community, where you’ll receive updates and support. Stay connected and in the loop throughout your online course.
What Our Graduates Are Saying
Dylan Hebb
Senior Consultant at Content Bloom
When you take a BrainStation course, you're learning with some of the very best in the industry. You collaborate with product managers, digital strategists, UX designers, and all kinds of other backgrounds.
Our instructor... was clear, detail oriented, and made the learning environment safe and collaborative. We got a lot of real world examples from him, and all the little details he shared made this entire course special, and more than simply reading a textbook.
Overall, I'm a big advocate for Brainstation's courses - they've proved to be extremely valuable in my career.
Kelsey Rizzo
Social Media Specialist at Nike
I wanted to learn from industry professionals. You can only learn so much from college and university courses and they tend to be taught by those who retired from their trade. BrainStation's Digital Marketing course is what helped me be more confident and certain about my love and understanding for social media and digital marketing.
The BrainStation Digital Marketing course was a great way for me to step up my digital marketing career. It covered all the key factors to get your start in a digital marketing career or to help you bring your digital skills from before back to life.
Looking forward to taking more classes to ramp up my knowledge and career.
Join our growing community of 30,000+ alumni.
Digital Marketing Certification FAQs
How advanced is the Digital Marketing Course?
Our in-person or online Digital Marketing course will give you an in-depth overview of essential digital marketing skills to help you get started in email marketing, paid social, Google Ads and Google Analytics, SEO, and more. While extensive, the Digital Marketing course can be considered beginner-friendly.
Will I earn a Digital Marketing Certificate from this course?
Yes, when you complete the course, you will earn your Digital Marketing certificate. Getting a digital marketing certification can boost your LinkedIn profile and resume, helping you stand out in the job market and ultimately helping you land a job as a Digital Marketing Specialist or Digital Marketing Manager, among other roles in the digital marketing industry.
What payment options do you offer?
BrainStation offers some of the most competitive payment options for digital marketing training, with a range of flexible payment plans.
These include:
Monthly payment installments
Allowing you to split your tuition into smaller monthly payments.
Employer sponsorship
Get your tuition reimbursed by your employer.
Are there any prerequisites for this digital marketing course?
BrainStation's Digital Marketing course content was created for those who are new to digital marketing or have experience with one aspect of marketing and are looking to learn new channels and techniques. There are no prerequisites for this course. It's suitable for those looking to brush up on their digital marketing skills or professionals who want to dive into something brand new.
Can I Take BrainStation's Digital Marketing Course Online?
Yes, you can take BrainStation's Digital Marketing course online.
BrainStation's online Digital Marketing courses are taught by leading industry experts in a live, interactive classroom environment. Our project-based Digital Marketing online course encourages collaboration and communication between classmates, who work together on cross-disciplinary teams to create real-life projects that eventually become the basis of their professional portfolios.
Students in our online marketing courses stay in touch with each other and instructors alike through BrainStation's lively Slack community, which provides support and updates even beyond graduation.
Digital Marketing 101
What Is a Digital Marketing Certification?
Digital marketing certification is designed to teach digital marketing concepts, tools, and skills to people who are either looking to establish or advance a digital marketing career, or to professionals from other disciplines who want to leverage an in-depth understanding of online marketing techniques in their fields or job roles.
Digital marketing involves any marketing efforts using digital channels or media to reach customers, including websites, search engines, social media platforms, mobile apps, email, text messages, and more. Ultimately, digital marketing and traditional marketing have similar goals: customer outreach, lead generation, user engagement, brand awareness, and, ultimately, boosting revenue.
Digital marketing courses are typically designed to appeal both to marketing professionals (from both digital and traditional backgrounds), as well as professionals who don't yet have much marketing experience.
Will a Digital Marketing Certification Get Me a Job?
A digital marketing certification should help you get a job, depending of course on your other professional experience, your educational background, and the soft skills you bring to the table.
To an employer, a digital marketing certification will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will also indicate that you have experience in all the various forms of marketing that would likely be required by a marketing job, including content marketing, email marketing, search media advertising, social media marketing, successful video marketing strategy, and more.
If you have no professional experience, a digital marketing certification should be enough on its own to get you a digital marketing internship or entry-level job. Learning the fundamentals of digital marketing can also be valuable in related fields such as design, product, or web development, so a digital marketing certification could potentially help get you a job even if marketing is not your primary professional focus.
What Material Does this Digital Marketing Course Cover?
A digital marketing course should cover all types of digital marketing, helping aspiring Digital Marketers round out their skills and knowledge of all the digital marketing channels they will likely end up using on the job.
A digital marketing certification course should begin by covering foundational concepts including strategic planning, brand awareness, mobile marketing, user personas, and using Google Analytics to drive data-driven insights. From there, students should be immersed in the core strategies and techniques around SEM and SEO, copywriting, social media marketing, email marketing, and digital analytics.
A good digital marketing certificate program should also be immersive and project-based, allowing you to build a digital marketing portfolio of completed projects by the time you complete the course. Some programs also offer career services and networking opportunities to help certified digital marketing professionals build out their professional networks.
What Digital Marketing Tools Should I Learn?
Aspiring Marketers will want to learn digital marketing tools that help you more efficiently and effectively manage a variety of marketing tasks, including email marketing strategy, social media marketing, search engine optimization, and search advertising.
While there are a wide variety of digital marketing tools available, some of the most popular include Google Ads for search engine marketing, MailChimp for email marketing, Google Analytics for web analytics, and Ahrefs for search engine optimization and keyword research, among others.
In BrainStation's Digital Marketing course, you will also come to understand how a Digital Marketer uses all of these tools together to build dynamic and well-rounded digital marketing campaigns.
What Are the Most In-Demand Digital Marketing Jobs?
Some of the most in-demand digital marketing jobs include Digital Marketing Specialist, Search Engine Marketing (SEM) or Search Engine Optimization (SEO) Specialist, Social Media Marketing Specialist, or Digital Marketing Consultant, among many others.
Although many job titles in digital marketing focus on a specific aspect of overall digital marketing campaigns, Digital Marketers are generally expected to have an in-depth understanding of all the key concepts in online marketing. As a result, you should expect there to be some overlap in these job roles.
Digital marketing skills and concepts can also be relevant to job roles in a variety of other disciplines, including product management, data analytics, user interface (UI) design, and more.
What Is the Best Way to Learn Digital Marketing?
The best way to learn digital marketing is to complete a digital marketing course. With BrainStation's Digital Marketing course, for example, you can gain first-hand experience with a range of skills, techniques, and channels, including search engine optimization (SEO), mobile marketing, email marketing, analytics, search marketing, social media marketing and social media advertising, inbound marketing, and more.
To complement a digital marketing course, you could also explore books, podcasts, and blogs on digital strategy, follow top industry experts and influencers on social media, and look closely at the digital marketing efforts of top brands as a model.
How Can I Get Into Digital Marketing?
To get into digital marketing, you should consider gaining formal training through digital marketing courses, try creating a mock Internet marketing campaign to gain real-life experience, focus on marketing yourself online, and finally look for freelance work, internships, or entry-level digital marketing jobs.
Digital marketing certifications are designed to cover the latest tactics, tools, and strategies that aspiring digital marketing professionals need. That means that employers know that a certified digital marketing professional will have the most up-to-date possible training in areas like social media strategy, social media advertising, and Google Ads.
Certification courses in digital marketing should help you build a portfolio of real-world projects, which you can then develop further by seeking out freelance work, boosting your social media presence to draw more attention in the digital world, and looking for digital marketing internships and junior-level jobs, such as Digital Marketing Associate or Social Media Marketing Coordinator.
What Is the Best Way to Stay on Top of Digital Marketing Trends?
The best way to stay on top of digital marketing trends is to stay active on social media, follow top marketing blogs, and to proactively network with other Digital Marketers as well as professionals outside your industry.
Keeping up with trends is particularly important in the fast-changing world of digital marketing, where you have near-unlimited competition for the attention of your target audience. Reading industry blogs, email newsletters, and other online resources will help you build your digital marketing expertise while keeping an eye on general Internet marketing trends, as well as what's happening in the digital world more generally. Also be sure to watch what the competition is up to, while also paying attention to what's trending in the larger conversation on social media.
Networking with colleagues is another essential part of keeping up with digital marketing trends. BrainStation regularly holds panel discussions with top industry experts, thought leadership events, and other networking gatherings to give students opportunities to build their professional networks while also discussing the most current trends and issues in their fields.
How Do You Build a Digital Marketing Strategy?
To build a digital marketing strategy, you must conduct market research and analyze the competition, define your target audience, choose your preferred marketing channels, determine key performance indicators and measurement metrics, and actively analyze the success of your campaign, making changes if necessary.
Given the amount of competition Digital Marketers face to capture their audience's attention in the crowded digital marketing landscape, creating a successful digital marketing campaign requires careful planning and constant analysis. In most large campaigns, Digital Marketers will spend significant time planning each component, including social media strategy, content marketing strategy, and so on. Analytics also plays a huge role in successful strategic digital marketing. Institute rules around how long to wait if an ad or campaign is delivering results, monitor their performance closely and change course if needed.
Ultimately, learning how to build a digital marketing strategy across all channels should be a core component of all digital marketing certification programs and online marketing courses.
Why Is This the Best Digital Marketing Course for Me?
BrainStation's Digital Marketing course is the best digital marketing program because our hands-on, project-based learning experience gives students real-world marketing experience, our innovative curriculum covers the most current-possible digital marketing strategies and tools, and our live online courses are led by experienced professionals with a thorough understanding of what it takes to succeed as a Digital Marketer.
BrainStation's Digital Marketing certification course is ideal for learners looking to boost their skills, either to establish a new career in digital marketing or to gain valuable skills that would be valuable to any number of fields, including design, web development, product management, and business analysis. With an innovative curriculum that teaches students every component of how to build a successful digital marketing campaign, BrainStation's Digital Marketing course is designed to help students develop an end-to-end understanding of top online marketing strategies and techniques.
To then help students leverage their new digital marketing expertise to meet their professional goals, BrainStation offers networking opportunities, thought leadership events, and panel discussions featuring experts from our global hiring partner network of top companies.
You May Also Be Interested In:
Search Engine Marketing
The Search Engine Marketing course was designed to introduce advanced SEM and analytics skills. It’s a great way to learn more about Search Engine Marketing after taking the Digital Marketing course, but it is still accessible to those who want to get started learning Search Engine Marketing.
Gain hands-on experience building measurable, end-to-end social campaigns, and working with social media management platforms. The Social Media Marketing course gets even more into the weeds on core social media platforms that businesses around the world are using to engage with their market and drive growth in their business.
The Digital Marketing Bootcamp is BrainStation’s flagship Digital Marketing program to prepare you for a new Digital Marketing career. In 400+ hours of learning, go deep on digital marketing strategy, search engine optimization, search engine marketing, content development and management, social media, and more.
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