Digital Marketing Course

Part-Time

Enroll For Winter 2018 →
Get Course Package

We'll send you a detailed package containing course pricing, project, and Educator details.

Optional

The BrainStation Online Experience

Live Lectures From Industry Leaders

The Brainstation Educators are teaching live every week; this means you’ll be given the opportunity to ask questions in real-time to get the results you’re looking for.

Data-Driven Education

Educators use the BrainStation Learning Portal to architect a complete learning solution, gauging students’ comprehension and providing resources and support based on their individual results.

Guidance & Accountability

You’re a part of a digital classroom, paired up with classmates for projects and engaging with Educators in real-time creating a level of accountability ensuring you will get the most out of the course.

Hands-on Projects

BrainStation Online course projects are designed to provide you with hands-on experience and opportunites to apply what you’re learning to real-world scenarios.

What You'll Learn

You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.

  • Brand Strategy How to define your brand.
  • Social Media An overview of the various platforms and strategies, both organic and paid.
  • E-mail Marketing Build targeted campaigns and learn about CASL compliance.
  • Search Engine Optimization How to build an SEO strategy.
  • Search Engine Marketing Create paid search and display campaigns with Google AdWords.
  • Analytics How to collect data and make strategic decisions using Google Analytics.
  • Brand Strategy How to define your brand.
  • Social Media An overview of the various platforms and strategies, both organic and paid.

How You'll Learn

You’ll be learning online from a live Educator teaching you in real-time with hands-on, project-based work; it’s as close to in-person learning as it gets. The program’s curriculum is adaptive to reflect what is being used by industry experts in the real-world, tried and tested. You’ll always have access to the learning material before each lecture, giving you the opportunity to learn concepts ahead of time and ask questions to apply to the lecture.

Engaging and Collaborative Online Learning

What Makes a BrainStation Online Part-Time Course Different?

Smart peers and face-to-face collaboration create an unparalleled sense of community.

We’re constantly optimizing for student experience and curriculum quality.

We have dedicated facilitators for our Online Campus who focus on ensuring quality.

Why a Classroom instead of Self-Paced?
The answer is simple - BrainStation focuses on student outcomes and learning goals.

Is This Course For Me?

The Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into 4 components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their newfound skills.

The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns - from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.

“It was great to learn the latest tips, tricks, programs and processes straight from industry leaders themselves, in a small class format which allowed for one-on-one attention and questions. I now feel confident that I have the '101' down pat transitioning into my new gig where I will be responsible for the digital marketing.”

Kate

Digital Marketing Alumni

Learning Portal

Goal Setting

Students will have the opportunity to define their learning goals for what they want to achieve in the Digital Marketing course. Our Educators then work with the students to help them accomplish their goals, providing support where needed.

Access to Learning Content

Students have access to all Digital Marketing course material to allow them to review past lectures and prepare for upcoming classes. This gives students the option to dive deeper into specific Digital Marketing topics, review concepts, and reference learnings to apply them to their ongoing class project outside of classroom hours.

Feedback

Comprehension is an integral part of student success, which is why we provide opportunities to review Digital Marketing concepts so that Educators can hone in on areas where students may need additional support or resources.

“In the real world, innovation is outpacing education and that's something we’ve recognized at BrainStation. We’re challenging how education is delivered, curated, and published. Our students and Educators benefit from the collaborative tools we’ve developed to help us get content researched, written, and peer reviewed faster than a traditional publishing cycle. We're digital-first in every facet of the phrase and that is something we’re going to continue pushing forward to guarantee our students receive the best education available.”

Jason, Founder & CEO

Mastery Based Learning

Knowledge testing is an essential component to mastering a new skill through our Mastery Based Learning Approach. Quizzes are layered throughout the program content to encourage you to reflect on new material, apply new concepts, and keep previous topics top of mind. Once submitted, our Educators can assess your comprehension of the course material and provide support where needed.

Student Project Showcase

Problem Space

We developed and presented a digital marketing strategy for Well Juicery, a cold-pressed juice company based out of Calgary with a distribution center in Toronto.

Project Description

We decided to focus on improving three aspects of their present marketing strategy: social media, website, and using Google Analytics, Google AdWords, and remarketing techniques to help them reach their goals.

Learning Outcomes

After learning about geo-targeting and creating goal funnels in Google Analytics, I was able to suggest targeted AdWords and remarketing strategies for Well Juicery, with an emphasis on testing and using data analytics to ensure that their digital marketing efforts remain relevant and cost effective over time.

Cali Platek

“As the person who runs Scholastic’s social media accounts and implements their online marketing strategies in Canada, I wanted to gain a deeper understanding of digital marketing and how it can be used to enhance our digital presence, both from an organic growth and paid reach standpoint.”

Nicole

Learning Advisor

Request a Course Package to receive course, project and Educator details.

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with a Learning Advisor today to learn about financing options and explore our range of scholarship opportunities.

Upcoming Semesters

Weeknights

6:30PM - 9:30PM
10 Weeks

Winter - 2018

Mondays: Jan 22 - Apr 9

Get in Touch with Us

Questions? Give us a call and book a tour
General inquiries: +1 (800) 903-5159

Email us at [email protected]