Digital Marketing Course

Part-Time

Enroll For Fall 2017 →
Get Course Package

We’ll send you pricing, project, and Educator details.

Optional

Flexible Learning Options

Weeknights

10 Weeks

Weekends

5 Weeks

Weekdays

1 Week

  • Trusted & Proven

    We've trained individuals from the world's industry-leading companies, including Uber, Telus, Google, Estee Lauder and American Express.

  • Taught by Industry Leaders

    Learn from experts who bring their real-world experience to every class.

  • Low Student-to-Teacher Ratio

    Smaller class sizes make for a more interactive, collaborative learning experience.

  • Hands-on Projects

    Don't just sit in front of a lecturer; hands-on learning allows you to work on real projects that matter to you.

What You'll Learn

You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.

  • Brand Strategy Develop a strategy that describes your brand.
  • Social Media Create strategies for paid and organic content.
  • E-mail Marketing An overview of CASL and campaign building.
  • Search Engine Optimization How to boost organic search traffic.
  • Search Engine Marketing Introduction to Google AdWords campaign builder.
  • Analytics Navigate Google Analytics to make sense of your data.
  • Brand Strategy Develop a strategy that describes your brand.
  • Social Media Create strategies for paid and organic content.

Is This Course For Me?

The Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into 4 components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.

Throughout the duration of the course, students will work in groups to build out a comprehensive digital marketing campaign for a real-life business, giving them the opportunity to build out strategies pertaining to what they're learning each class.

The hands-on, interactive style of learning helps students grasp the key concepts necessary to build a digital marketing campaign - from defining a brand voice to creating paid social ads to learning how to navigate Google Analytics.

Be sure to get a Course Package to view curriculum information, Educator details and past projects. If you have any questions about whether or not this course is for you, please contact us and we'd be happy to help.

I have a marketing degree but needed to get a refresher on some of the digital components of my degree. BrainStation was the perfect choice for me. The classes are relaxed and fun, but in-depth and relevant.

Danie, Digital Marketing Alumni

The Campus

The Classroom

Enjoy learning in a beautiful, state-of-the-art classroom that will make you excited to come to class each week.

The Neighbourhood

Our campus is located in the hub between Gastown, Financial District and Downtown, just steps away from major tech companies like Mozilla Firefox, Telus, Slack and more.

Events, Socials & Workshops

Join us for an evening Speaker Series’, Fireside Chat or Panel Discussion and get inspired by Vancouver’s most influential thought-leaders.

Student Lounge

Our campus boasts a beautiful student lounge where you can spend time with classmates, grab a snack and play a game of ping-pong.

Learning Portal

Goal Setting

Before diving into course content, students are given the opportunity to set goals and define what they hope to achieve as a result of taking the course. Educators take this information and work with students to ensure they remain on track throughout the duration of the course.

Access to Course Content

Students can access course content at any time through the BrainStation Learning Portal to review past lectures and prepare for upcoming classes. This accessibility allows students to leverage the flipped classroom model and continually build on their new knowledge or revisit concepts outside of the classroom.

“In the real world, innovation is outpacing education and that's something we’ve recognized at BrainStation. We’re challenging how education is delivered, curated, and published. Our students and Educators benefit from the collaborative tools we’ve developed to help us get content researched, written, and peer reviewed faster than a traditional publishing cycle. We're digital-first in every facet of the phrase and that is something we’re going to continue pushing forward to guarantee our students receive the best education available.”

Rares, BrainStation Product Architect

Our Ecosystem Partners

BrainStation's Educators come from world class digital companies like:

Richard

Learning Advisor

Request a Course Package to receive course, project and Educator details.

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with a Learning Advisor today to learn about financing options and explore our range of scholarship opportunities.

Student Project Showcase

Problem Space

For our final project our team was responsible for creating a digital marketing strategy for WELL Juicery, Canada’s largest cold pressed juice and superfood beverage brand.

Project Description

As an already established and successful company, it was our team’s job to identify key growth areas that could add value to their business. This included enhancements to their website, implementing a detailed organic and paid social media strategy and making better use of Google Analytics and Google AdWords.

Learning Outcomes

Over 10 weeks, I was able to not only learn the skills required for effective digital marketing but I actually applied them. This practical experience is integral to any student seeking to transfer their new skills into solutions for their firm.

Carmen Sandor

“My favorite thing about BrainStation was that the project was hands on! The final project allowed us to transfer the knowledge gained from class into a real world scenario.”

Upcoming Semesters

Weeknights

6:30PM - 9:30PM
10 Weeks

Fall - 2017

Mondays: Sep 18 - Nov 27

Tuesdays: Sep 19 - Nov 21

Winter - 2018

Mondays: Jan 8 - Mar 19

Tuesdays: Jan 9 - Mar 13

Spring - 2018

Mondays: Mar 26 - Jun 4

Tuesdays: Mar 27 - May 29

Summer - 2018

Mondays: Jun 11 - Aug 20

Tuesdays: Jun 12 - Aug 14

Weekends

10:00AM - 5:00PM
5 Weeks

Fall - 2017

Saturdays: Sep 23 - Oct 28