1-day enterprise workshop

AI for Marketing

Learn game-changing ways to accelerate the marketing workflow

Next workshop

Wed, Mar 12, 2025

9:00 AM - 5:00 PM EDT

136 Crosby St, 6th Floor, New York City

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75k+ attendees globally
Learn from industry experts
Live, hands-on learning

Why you should attend

Professional, in-person training to use AI responsibly to accelerate workflows as a Marketer

Unlock the power of AI to supercharge your marketing teams in this immersive workshop. Attendees will learn practical tools, actionable strategies, and responsible best practices to rapidly develop and iterate on creative, amplify campaign performance, optimize decision-making, and stay ahead in the rapidly evolving AI-driven marketing landscape.

1-Day Workshop Agenda

9:00am
Arrival, coffee and breakfast

Get settled and prepared for your workshop.
10:00am
Workshop kick-off

Introductions and the fundamentals of AI.
12:00pm
Lunch break

Casual networking over a catered lunch.
1:00pm
Afternoon workshop

Hands-on group activity with AI-enabled marketing lifecycle exercises.
5:00pm
Wrap-up and networking

Enjoy drinks and refreshments while connecting with your peers from the workshop.

Attendees Will:

Learn to Use AI to Maximize Their Output in Less Time

Attendees learn how to inject AI throughout the marketing workflow to accelerate tasks like audience segmentation, competitor analysis, campaign ideation, content creation, performance measurement, and more.

Deploy AI Assistants To Accomplish More Than Ever Before

Attendees will leverage AI agents to handle valuable marketing tasks on their behalf, allowing them to focus on high-impact strategies, creative ideation, and other rewarding initiatives that drive tangible results.

Receive Live, In-Person Training Led by AI Experts

Attendees learn side-by-side with expert instructors who guide them through implementing the most advanced applications of AI to the marketing workflow.

Want to Train an Entire Team?

Book a call to discuss rapidly upskilling an entire team with modern AI tools and techniques through this collaborative, hands-on workshop.

Book a Call

1-day enterprise workshop

Workshop Curriculum

Part 1: AI Fundamentals

Understanding the Machine

Discover AI’s transformative power by exploring core concepts like Natural Language Processing (NLP) and Large Language Models (LLMs). Build the confidence to seamlessly integrate these technologies into your marketing strategies.

Training the Machine

Discover how to configure AI tools to embody your brand’s unique voice and goals. Master the art of prompt engineering and uncover practical techniques for truly authentic, high-impact marketing.

Part 2: AI for Marketing Processes

Brainstorming & Ideation

Unlock your creative potential, generate innovative ideas, and push the boundaries of creativity, efficiency, and what’s possible in marketing ideation.

Campaign Creation

Transform your workflows to launch highly effective campaigns faster than ever. Craft powerful outlines, key messages, and compelling themes that truly resonate with your audience.

Segmentation & Audience Building

Harness AI to pinpoint your most valuable audience segments and create detailed personas grounded in real-world data.

Planning & Channel Strategy

Optimize your campaign reach by using AI to guide your channel mix for maximum impact and efficiency.

Content & Creative Execution

Turbocharge your content production and drastically shorten delivery timelines. From catchy taglines to SEO-optimized blog posts and striking visuals, learn to create assets that align perfectly with your campaign goals and brand identity.

Performance & Measurement

Reveal your true impact using precise performance metrics and intelligent analytics. Spot emerging data trends and refine your strategies for continuous ROI growth.

Details of the Day

Who Should Attend

This workshop is designed for marketing professionals. Whether you're a seasoned marketer or just starting out, this workshop well help you get the most from your work.

What's Included

Local coffee & breakfast
Catered lunch
Cocktails and snacks

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

Leading Brands Learn from BrainStation®

The need for digital talent is huge these days and BrainStation is in a unique position to create that talent and provide that to the industry.

Vadim

Senior UX Designer at Shopify

The need for digital talent is huge these days and BrainStation is in a unique position to create that talent and provide that to the industry.

Vadim

Senior UX Designer at Shopify

Location Details

BrainStation New York

136 Crosby St, 4th Floor, New York City, NY

Get Directions

Finding Your Way

Located on Crosby St just south of Houston between Broadway and Lafayette, just steps away from the Lafeyette B D F M train.
Entering The Building

A BrainStation team member will be waiting for you at the elevators to take you to the 4th floor.
Once You’re Inside

Our staff will be there to greet you at the campus reception.

Frequently Asked Questions

How do I sign up for this workshop?

Please fill out the form on this page and our team will get in touch to discuss workshop packages.
Can I take this workshop on my own?

This workshop is designed for corporate teams so most attendees join alongside multiple colleagues and co-workers.
Can I attend this workshop online?

In order to get the most out of the time, this workshop is only available in-person.
Will I receive a certificate by completing this workshop?

Yes, all attendees who complete the workshop are awarded a Certificate of Completion.
I have more questions, can I speak with someone?

Of course! Please fill out the form on this page and our team will be in touch to answer any questions you have.

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