Enterprise Workshop

AI for Marketing

Stay ahead in a fast-changing marketing landscape by learning how to harness AI to work smarter, faster, and more creatively. In this workshop, you'll uncover new ways to generate ideas, understand audiences, and optimize campaigns with greater precision and impact.

Training Location:

Toronto

40,000+ professionals trained
Learn from experts

Upcoming Workshops

Reserve an Upcoming Date

Full-Day, In-Person Training

482 Front St W, 2nd Floor, Toronto, ON

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Upcoming Workshops

Reserve an Upcoming Date

Full-Day, In-Person Training

482 Front St W, 2nd Floor, Toronto, ON

Aug2026Closed
Sep2026Now Reserving
Oct2026Now Reserving
Nov2026Now Reserving

Why You Should Attend

Professional, in-person training to create faster, smarter, and responsibly with AI.

Unlock the power of AI to supercharge your marketing teams in this immersive workshop. Attendees will learn practical tools, actionable strategies, and responsible best practices to rapidly develop and iterate on creative, amplify campaign performance, optimize decision-making, and stay ahead in the rapidly evolving AI-driven marketing landscape.

Example Workshop Agenda

9:00 AM
Arrival, coffee and breakfast
Get settled and prepared for your workshop.
9:30 AM
Workshop kick-off & morning session
Introductions and the fundamentals of AI.
12:00 PM
Lunch break
Casual networking over a catered lunch.
1:00 PM
Working session
Hands-on group activity with AI-enabled marketing lifecycle exercises.
4:30 PM
Wrap-up and networking
Enjoy drinks and refreshments while connecting with your peers from the workshop.

Industry Tools

Claude
ChatGPT
Copilot
Gemini
Adobe Firefly

Attendees Will:

Learn to Use AI to Maximize Outputs and Save Time
Learn how to inject AI throughout the marketing workflow to accelerate tasks like competitor analysis, campaign ideation, content creation, and more.
Deploy AI Tools To Accomplish More Than Ever
Leverage a variety of AI tools that can complete valuable marketing tasks on their behalf, allowing them to focus on work that creates impact and drives results.
Receive Live, In-Person Training Led by AI Experts
Learn side-by-side with expert instructors who guide them through implementing the most advanced applications of AI to the marketing workflow.

Want to Train an Entire Team?

Book a call to discuss rapidly upskilling an entire team with modern AI tools and techniques through this collaborative, hands-on workshop.

Enterprise Workshop

Workshop Curriculum

Hands-On Training With Leading Industry Tools

Claude
ChatGPT
Copilot
Gemini
Adobe Firefly

Part 1
AI Fundamentals for Marketers
Gain the AI fluency every modern marketer needs. Build the foundational skills to craft effective prompts and harness AI tools with confidence.
- Claude
- ChatGPT
- Copilot
- Gemini
Key skills:
AI FundamentalsAI-Powered MarketingPrompt Engineering
- AI & Marketing
  Build a marketer's understanding of how modern AI systems think, generate, and adapt. Explore how Large Language Models (LLMs) and generative tools are reshaping marketing processes, from planning to content creation and more. Build the confidence to integrate these technologies into your workflow while keeping authentic brand messaging at the center of your practice.
- Prompt Engineering Techniques
  Learn to craft effective prompts that translate your marketing vision into useful outputs. Through guided exercises, practice applying BrainStation's multi-dimensional brand model to create outputs specific to your marketing goals, business context, and brand voice. Walk away with a reusable prompting framework tailored to your marketing process and identity.
Part 2
Define The Campaign
Use AI as a strategic partner to deeply understand audiences and markets, and help spark your creativity to design high-impact campaigns.
- Claude
- ChatGPT
- Copilot
- Gemini
Key skills:
Marketing Research with AIPersonasCampaign Ideation with AIAudience Segmentation
- Rapid Ideation & Campaign Creation
  Launch effective campaigns faster than ever. Create campaign ideas that engage viewers and evoke emotion. Unlock your creative potential with AI tools, generate innovative concepts, and push the boundaries of creativity in marketing.
- Building Audience Segments & Personas
  Deeply understand your target audience. Use AI to assist with identifying key audience segments and building data-driven personas. Explore the nuances of audiences, research markets, and uncover insights that will inform your campaign plan.
Part 3
Strategize, Execute & Monitor
Plan smarter, create faster, and measure what matters. Leverage AI's analytical insights to create a marketing channel plan and accelerate creative and content production.
- Claude
- ChatGPT
- Copilot
- Gemini
- Adobe Firefly
Key skills:
Channel PlanningContent Development with AICreative Development with AIMarketing Measurement
- Planning & Channel Strategy
  Build a channel plan faster and smarter with AI. Discover data-driven ways to execute your marketing campaigns, evaluate how each channel aligns with your goals, and use AI insights to optimize your channel mix to maximize results.
- Content & Creative Execution
  Accelerate content production with the power of AI. From catchy taglines, to SEO-optimized articles, and compelling visuals, learn to create high-quality assets that align with your goals and brand identity.
- Performance & Measurement
  Reveal your true impact using precise performance metrics and intelligent analytics. Spot emerging data trends and refine your strategies for continuous ROI growth.

Attendees Earn a BrainStation® Certificate

Attendees who successfully complete the workshop will earn a Certificate of Completion, demonstrating their commitment to developing and maintaining cutting-edge tech skills.

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Workshop Details

Who Should Attend: This workshop is designed for marketing professionals. Whether you're a seasoned marketer or just starting out, this workshop well help you get the most from your work.
What's Included: Local coffee & breakfast
Catered lunch
Cocktails and snacks
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
What to Bring: A laptop and charger
A notebook (optional)

The AI workshop was a real turning point for our team. It didn’t just introduce new ideas, it gave us a shared language that made talking about AI feel approachable and practical.
Seeing the commitment in real time helped everyone feel more confident, and it’s already shaping how we think about new opportunities.

Eddie

Sr. Manager, Growth Marketing at ecobee

Leading Brands Learn from BrainStation®

Welcome to

BrainStation Toronto

at The Well

How to Get Here

BrainStation Toronto

482 Front St W, 2nd Floor, Toronto, ON

Get Directions

Finding your way
Located near Front St. West and Spadina Ave. at The Well, right next to the Indigo.
Entering the building
Look for Quantum Coffee, enter the building, and follow the signs to the elevators.
Once you’re inside
Take elevator to the 2nd floor. Our staff will be there to greet you at reception.