Enterprise workshop
AI Search Optimization
Get your brand cited as the primary source in AI results, ensuring your business is the first one users trust. Navigate the shift from SEO to AI search and secure discoverability, brand authority, and consumer trust in this expert-led workshop.
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Why you should attend
Professional, in-person training to master brand visibility in the AI era.
AI is transforming search and discovery with deep, conversation-driven experiences. In this new era, brands fight for inclusion in AI responses or risk being excluded completely. In this hands-on workshop, you'll dive deep into the cutting-edge of AI search optimization, learning to navigate this few frontier from auditing brand visibility, to developing optimization strategies, and establishing the credibility to shape AI responses.
Example Workshop Agenda
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9:00 AM
Arrival, coffee and breakfast
Get settled and prepared for your workshop.
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9:30 AM
Workshop kick-off & morning session
Introductions, AI search optimization foundations, audits, and strategies.
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12:00 PM
Lunch break
Casual networking over a catered lunch.
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1:00 PM
Afternoon session
Hands-on AI search optimization workshop & challenge. Monitoring, metrics, and continuous improvement strategies.
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4:30 PM
Wrap-up and networking
Enjoy drinks and refreshments while connecting with your peers from the workshop.
Attendees Will:
Learn To Navigate Discovery, Visibility, and Trust with AI
Understand the mechanics of AI search engines and how to influence the "trust signals" that determine if your brand gets cited or ignored.
Develop a Comprehensive, AI Search Action Plan
Learn how to create a comprehensive, customized action plan to audit your current footprint and optimize for the future of search.
Receive Live, In-Person Training Led by Experts
Learn from industry experts who will get you up to speed with AI Search Optimization. Workshops are hosted in our modern spaces, built for engaging learning and collaboration.
Want to Train an Entire Team?
Book a call to discuss rapidly upskilling an entire team with AI search skills and techniques through this collaborative, hands-on workshop.
Enterprise workshop
Workshop Curriculum
Part 1
Decoding AI Search
AI search skills are essential for the future of marketing. Build foundational knowledge that demystifies the shift to AI-powered discovery and learn how this change impacts your work and marketing approach.
- Key Skills:
- AI Search Fundamentals
AI-Driven Discovery & SEO
Explore how generative AI is transforming search behavior, brand discovery, and trust. Learn why AI Search Optimization is now a critical marketing capability beyond traditional SEO, and how strong SEO can support your success in the AI era.
Your AI Search Framework
Build a framework to help you navigate search and discovery using AI models. Learn how Large Language Models actually work: what content is included or ignored, how models determine authority and credibility, and what makes for citation-worthy information.
Part 2
Audits & Optimization Strategies
Stop guessing and learn to identify critical gaps in your AI presence. Develop the skills to fix issues immediately.
- Key Skills:
- Brand Analysis for AI Search
- AI Search Audits
- AI Search Strategy & Tactics
- Content for AI Discoverability
Brand Analysis & Audits
Practice in-depth methods for analyzing a brand's AI search presence and build customized audit reports. Led by your expert instructor, practice applying audit techniques to real brands. Using industry tools, uncover areas for optimization, perform competitor analysis, and review technical factors to get a complete snapshot of where to make improvements.
Optimizing for Inclusion
Get hands on by systematically addressing issues found in your audit. Learn to create and structure content that AI models are likely to trust, summarize, and cite. Explore metadata, indexing, and other technical factors that help AI models find and learn about your content. Develop a holistic approach that considers your audience, brand feel, and specific LLMs (e.g. ChatGPT, Gemini, etc.) to improve discoverability.
Part 3
Implementation & Measurement
Put theory into practice by applying your new knowledge to optimize real marketing assets. Learn how to monitor success and keep pace with a changing marketing landscape.
- Key Skills:
- Prompt-Based Validation
- Continuous Optimization Strategies
Case Challenge
Apply your AI search optimization skills to update real marketing assets. Get hands-on practice implementing content improvements that provide clarity, authority and usefulness to AI models. Present your work, share your approach, and receive targeted feedback to improve your skills.
Validate, Iterate, & Operationalize
Successful marketing requires momentum. Similar to SEO, continuous effort is required to achieve and maintain results with AI search. Stay ahead of changing models and competitors by learning how to validate performance, identify signals, and monitor metrics to inform your evolving AI search strategy.
Attendees Earn a BrainStation Certificate
Attendees who successfully complete the workshop will earn a Certificate of Completion, demonstrating their commitment to developing and maintaining cutting-edge tech skills.
Workshop Details
Who Should Attend
This workshop is designed for marketing professionals. Whether you're a seasoned marketer or just starting out, this workshop well help you get the most from your work.
What's Included
- Local coffee & breakfast
- Catered lunch
- Cocktails and snacks
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
What to Bring
- A laptop and charger
- A notebook (optional)
Leading Brands Learn from BrainStation®
BrainStation is respected in the industry, it really sets you up for success. All the instructors go the extra mile by layering on lessons and professional experience.
Jon
Sr. Integrated Marketing Lead at Microsoft, BrainStation Instructor
BrainStation is respected in the industry, it really sets you up for success. All the instructors go the extra mile by layering on lessons and professional experience.
Jon
Sr. Integrated Marketing Lead at Microsoft, BrainStation Instructor
Welcome to BrainStation New York in SoHo
How to Get Here
BrainStation New York
136 Crosby St, 4th Floor, New York City, NY 10012
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Finding Your Way
Located on Crosby St just south of Houston between Broadway and Lafayette, just steps away from the Lafayette B D F M train.
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Entering The Building
A BrainStation team member will be waiting for you at the elevators to take you to the 4th floor.
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Once You're Inside
Our staff will be there to greet you at the campus reception.
Frequently Asked Questions
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What is the difference between SEO and AI Search Optimization?
SEO (Search Engine Optimization) focuses on ranking your content in a list of links (like Google) to drive clicks, primarily using keywords and backlinks.
AI Search Optimization focuses on convincing AI models (like ChatGPT or Google Gemini) to cite your content in their answers. It prioritizes brand authority, direct facts, and "citation-worthiness" instead of keyword placement.
AI is more than just a new marketing channel. It's a fundamental change in how people are accessing the internet. Users ask for information with conversational language, more context, and with greater detail. AI models don't return links. Instead, they synthesize complex info and guide the user towards a curated, smaller selection of results.
Visibility in the AI era is crucial for brands. It's an exercise in reputation management and trust, representing a brand's position and credibility for the future of digital discovery.
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What is GEO, LLMO, AIO, AI SEO? How does it relate to AI Search Optimization?
Optimizing for inclusion in AI results is still an evolving domain. There are a number of terms used to describe what is often referred to as AI Search Optimization.
You might come across terms such as GEO (Generative Engine Optimization), LLMO (Large Language Model Optimization), AIO (AI Optimization), and AI SEO (AI Search Engine Optimization). These terms all refer to the same concept of ensuring content is presented in AI results. Our AI Search Optimization workshop will help you build the skills and knowledge to confidently get started with this specialty, and covers all of the terms discussed above.
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What will I learn during this workshop? How is it different from the AI for Marketing workshop?
The AI Search Optimization workshop is specifically designed for professionals looking to modernize their skillset to increase brand discovery and visibility in AI models. By contrast, the AI for Marketing workshop is for marketing teams and professionals looking to apply AI across their broader marketing workflows.
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How can I learn more about AI?
BrainStation has a number of AI training options that can support your learning goals. We have a series of core, hands-on workshops teaching how to use AI meaningfully and effectively as part of your workflows. Check out our core workshops: AI for Marketers, AI for Product Managers, and AI for Designers. For training focused on specific areas of AI, we have a series of specialized workshops: AI Evals, and AI Search Optimization.
For more general knowledge on AI, professionals often take our Artificial Intelligence Certification course. We also host a series of AI Labs, which are approachable, highly-focused learning experiences centered around specific tools. Some of our most popular AI Labs include, Vibe Coding with Lovable, Rapid Prototyping with Figma Make, and Building Agents with Open AI. Check out upcoming AI Labs on our Events page.
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How do I sign up for this workshop?
Please fill out the form on this page and our team will get in touch to discuss workshop packages.
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Can I take this workshop on my own?
This workshop is designed for corporate teams so most attendees join alongside multiple colleagues and co-workers.
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Can I attend this workshop online?
In order to get the most out of the time, this workshop is only available in-person.
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Will I receive a certificate by completing this workshop?
Yes, all attendees who complete the workshop are awarded a Certificate of Completion.
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I have more questions, can I speak with someone?
Of course! Please fill out the form on this page and our team will be in touch to answer any questions you have.