Accelerate your career with the internationally recognized BrainStation Product Manager Certification (PMC™), a comprehensive product management course led by industry experts. Earn your product management certification through real-world projects and live instruction. Gain the skills needed to excel in product management, and become a certified product manager.
Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.
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Njeri Grevious is an experienced professional who brings years of experience into the classroom to teach you essential skills.
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Course OverviewProduct Management Certification
Maxime
Launch Engineer, Shopify Plus at Shopify
Khaled
Senior Product Manager at Amazon
Get Certified as a Product Manager
Gain essential Product Manager skills with hands-on instruction from industry leaders working at the best global tech companies like Amazon, Meta, and Microsoft.
BrainStation helped me better understand product, marketing, entrepreneurship. And all of those different skills led me to Shopify.
Maxime
Product Management at Shopify
BrainStation helped me better understand product, marketing, entrepreneurship. And all of those different skills led me to Shopify.
Receive hands-on training from product management leaders working at companies like Amazon, Meta, and Microsoft.
Build Your Product Management Portfolio
Build a product management portfolio that demonstrates your unique expertise and experience.
Globally Recognized By Top Companies
BrainStation certifications are globally recognized by top companies for the most advanced and up-to-date skills.
Product Manager Success Stories
Taking a BrainStation course is a great signal to future employers, it shows them that I take my career into my own hands. It shows them that I'm resourceful and proactive.
Sam Hambre
Product Manager at Mastercard
Claudia Wang
Product Manager at Estée Lauder
Jaskar Dhillon
Product Management at Shopify
Mag Song
Product Manager at Expedia Group
Mitchell Tessier
Product Manager at Nasdaq
Sarah Mahagavi
Senior Product Manager at Shopify
Nicole Rayskin
Product Manager at NielsenIQ
Pantea Koushki
Product Application Engineer at S&P Global
Claudia Wang
Product Manager at Estée Lauder
Jaskar Dhillon
Product Management at Shopify
Mag Song
Product Manager at Expedia Group
Mitchell Tessier
Product Manager at Nasdaq
Sarah Mahagavi
Senior Product Manager at Shopify
Nicole Rayskin
Product Manager at NielsenIQ
Pantea Koushki
Product Application Engineer at S&P Global
Product Management Course Start Dates
Take the Product Management Certification online or in-person at any of BrainStation's campuses.
Select a time that fits your schedule.
In the first unit of BrainStation's Product Management Certification course, you'll start by learning the fundamentals of product management, including customer centricity, Lean product development, the initial research phase of the product life cycle, and the overall role of a Product Manager. As you work toward your Product Management certification, you'll learn how to perform customer discovery, how to develop a product vision, and how to translate your research insights into a customer value proposition statement as part of an overall product development strategy using real world case studies.
Google Forms
SurveyMonkey
ChatGPT
Key Skills:
Problem Exploration
Market Research
Product Strategy
Team Leadership
Customer Research
Learn how a Certified Product Manager performs effective customer research. Define your target customers as personas to inform your customer-centric marketing strategy.
Lean Process
Learn the core principles of Lean product development, centered around eliminating waste, remaining flexible, ensuring Agile delivery, and more.
Problem Space vs Solution Space
Learn to identify product management opportunities by defining the problem space versus the solution space to help structure your thinking, capitalize on opportunities, and inform your product development process.
Product Vision
Incorporate everything you learn into a product vision and customer value proposition statement that will form the foundation of your product strategies.
Unit 2
Agile Product Management
Go deeper into Agile product management and Lean methodologies and discover how they work in tandem to enable integrated product teams to move quickly, and rapidly iterate toward product-market fit and successfully launching a product. Learn how a Certified Product Manager works with development teams through the details of Agile software development practices, including core Agile principles and values, preparing user stories, and completing Agile story mapping.
Key Skills:
Agile Methodology
Product Planning
MVPs
Agile Project Management
Product-Market Fit
MVP (Minimum Viable Product)
Learn how Product Managers apply the build-measure-learn Lean framework to develop efficient Minimum Viable Products (MVPs) that allow you to iterate toward an effective product – a common practice in digital product management.
Agile Product Development
Learn why Certified Product Managers leverage Agile methodologies and explore how to incorporate them into your product development process to deliver better solutions faster.
Pivoting in the Product Management Lifecycle
The concept of a pivot, informed by Lean methodologies, has been essential in the development of many product innovations. As a Certified Product Manager, learn lifecycle management and how to apply pivots to your product management process by exploring real-world examples of successful pivots applied at different times throughout the product life cycle.
Unit 3
Prototyping
The best products are developed through iterative product development processes that allow businesses to experiment and learn while constantly improving the product. Learn how Certified Product Managers apply rapid prototyping, wireframing, testing, prioritization, and product roadmapping to build effective products.
Figma
Key Skills:
Product Prototyping
Wireframing
User Testing
Iterative Product Development
Wireframing
Learn how Certified Product Managers use wireframing as part of the rapid prototyping process to design more effective, customer-centric products.
Product Testing
Iterative development requires effective product testing. Learn the steps to set up and execute valuable tests, including usability tests.
Product Roadmap
By applying time-tested prioritization strategies, learn how a Product Manager focuses on the most important aspects of any product to develop a thorough product roadmap.
Unit 4
Go-to-Market Strategy
As the development process nears its end, it's time to prepare for product launch. Explore product launch strategies, as well as the business analytics needed to monitor the launch and ongoing growth over the entire product life cycle as part of a complete product management program.
Key Skills:
Product Positioning
Launch Strategy
Product Analytics
Learn Product Marketing
Understand what product marketing is and how to develop your positioning, messaging, and brand strategy to effectively market your product.
Product Analytics
Discover the key stages of Lean analytics to help track both the success of your product launch and ongoing growth and engagement.
Earn Your Product Manager Certification (PMC™)
Successfully completing BrainStation's Product Management Certification course will earn you the globally recognized BrainStation Product Manager Certification (PMC™), demonstrating your mastery of the latest cutting-edge skills and tools. Add this credential to your LinkedIn profile and resume or CV.
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Your Next Step Towards Product Management Certification
View the Product Manager Course Package to Learn More.
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Tuition details
Financing options
Employer sponsorship
Join BrainStation’s Global Alumni Network
With a BrainStation Certification, you’ll join our global alumni network: a community of accomplished professionals with BrainStation Certifications across a range of critical tech skills, including Product Management.
30,000+
Global BrainStation Alumni
100+
Countries
Industry-Led Product Management Certification
BrainStation’s globally recognized certifications are created by industry professionals, for industry professionals. Our network of experts from leading tech companies provide insights and guidance to ensure each certification demonstrates the latest cutting-edge skills and tools.
Learn in our Next-Gen Online Classroom
Instructor-Led, Live Online Courses, From the Comfort of Your Home
In all our online courses, learn from BrainStation's industry-expert instructors through real-time, interactive classes in an engaging classroom environment.
Interactive, Project-Based Learning
Join breakout room sessions in smaller teams as part of the hands-on projects in our online courses, where you will collaborate and learn together.
Community Beyond the Classroom
During your online course, engage with your classmates and instructors in BrainStation’s Slack community, where you’ll receive updates and support. Stay connected and in the loop throughout your online course.
Frequently Asked Questions
What is the Product Manager Certification (PMC™)?
The Product Manager Certification (PMC™) at BrainStation is a leading professional certification that verifies your completion of the course. Upon course completion, graduates receive the certificate and become a BrainStation Certified Product Manager. A BrainStation certification can boost your LinkedIn profile and resume, helping you stand out in the job market when applying for Product Management roles. BrainStation has been a global leader in digital skills training since its inception in 2011 and has trained over 30,000 professionals around the world.
Is my professional background a good match for the course?
While in-depth, all of BrainStation’s certification courses are designed to be compatible with individuals from various professional backgrounds. The Product Management certification course is considered beginner-friendly and is open to anyone looking to transition into product management or enhance their existing skills.
For experienced Product Managers, we recommend the Product Leadership Certification Course which is focused on developing strategic leadership skills, including vision, team alignment, and driving product strategy across organizations.
What are the prerequisites for enrolling in a Product Management course?
BrainStation's Product Management course was created for those who are new to digital products or product management but are interested in a career as a Product Manager. The course is designed for individuals looking to transition into product management or enhance their existing skills. It is considered to be beginner-friendly and requires no prior experience for admission.
Who are the instructors?
BrainStation's Product Management instructors are seasoned Product Leaders who actively work in roles at top companies like Amazon, Meta, and Google. They bring real-world experience from building digital products used by millions, offering real-world examples and unique insights into what it takes to get hired and thrive as a Product Manager.
What are the classes like?
The BrainStation Product Management classes are immersive and hands-on right from day one. You’ll work on real-world projects, use industry-standard tools, participate in group exercises, and develop portfolio content that showcases your skills. Throughout the sessions, you’ll build a strong foundation in product management concepts and frameworks, and by the end, you’ll have practical experience and the confidence to continue your journey to your first product role or promotion.
How many students are in each class?
We prioritize creating an engaging and tailored learning experience by keeping our class sizes small enough to ensure that everyone receives focused support from the instructor, but large enough that learners have the opportunity to build valuable connections and benefit from the unique perspectives of professionals from diverse industries.
Is the course online or in-person?
Both! You can take BrainStation's Product Management Certification course in person at one of our campuses or in an online live format. Whether digital or in-person, you will be participating in a live, interactive classroom environment taught by a leading Product Management expert.
Students in our online product management courses stay in touch with each other and instructors alike through BrainStation's industry-leading student learning platform, as well as a lively Slack community that provides support and updates even beyond graduation. There are several dates and times to offer flexibility for remote learning, and the course is designed to fit around professional schedules. Check out the course kick-off schedule here.
How long is the course, and what is the schedule?
BrainStation's Product Management course is typically either 4 or 8 weeks long, depending on the delivery format — currently offered in either 8 evening classes or 4 weekend day classes. In either case, the course adds up to a total of 24 hours of training, case studies, projects, lectures, and more. Our course schedule is designed to give you ultimate flexibility with delivery format, days of the week, and length. Check out the course kick-off schedule here.
What kind of roles can I apply for after completing the certification?
After completing the Product Manager Certification (PMC™), you can apply for roles such as Associate Product Manager, Product Manager, Technical Product Manager, or Product Owner. With experience, you can also pursue advanced roles like Senior Product Manager, Product Lead, or Director of Product Management, depending on your background and industry focus.
How does a Product Management Certification compare to a Degree or Master's program?
A certification provides targeted learning and immediate recognition of specific skills, making it ideal for product professionals looking to quickly validate their expertise and stand out in the job market. Unlike a degree or Master’s program, which takes longer and covers a wider range of topics, certifications are streamlined and practical, allowing you to apply new skills directly to your role. This makes certifications a great option for those looking to advance their careers efficiently without the time and financial investment of a traditional degree.
What payment options do you offer?
BrainStation offers some of the most competitive payment options for product management training. Payment options include:
Scholarship discount programs
Partial scholarships are available to help with tuition and are subject to eligibility. about these options.
Monthly payment installments
Split your tuition into smaller amounts and pay in installments over 3, 6, or 12 months.
Employer sponsorship
Many learners can have their tuition reimbursed by their employer through established Learning & Development budgets or on an ad-hoc basis.
Can I speak to someone about the course before I start?
Definitely! Our team of learning advisors is here to answer any questions you have. Simply at a time that is convenient for you — we look forward to speaking with you soon!
Product Management 101
Will a Product Management certification help my career path?
Yes, a Product Management certification can help your career path by providing you with formal training, validating your expertise, and making you a more attractive candidate to employers. It demonstrates your commitment to the field and helps build a solid foundation in core product management concepts, which can be especially valuable for those transitioning into the role or seeking to advance to senior positions.
Is a Product Management course right for me?
A Product Management certification course is right for you if you’re new to the field, seeking a career transition, or looking to formalize your knowledge and skills. It’s particularly beneficial if you want to learn structured frameworks, best practices, and gain hands-on experience with tools used in the industry. Additionally, having a certification can boost your resume, making you more competitive and credible when job seeking, as it signals to employers that you have a solid understanding of core product management principles and are looking to fast-track your career.
Do I need a degree to become a Product Manager?
No, you don’t necessarily need a degree to become a Product Manager. While a degree in business, engineering, or a related field can be helpful, many successful Product Managers transition from other roles through experience, skill-building, and certifications and continuous learning.
To prepare for a Product Management course, start by familiarizing yourself with basic product management concepts, such as product development cycles, Agile methodology, and customer research. Strengthen your analytical skills, learn how to interpret product metrics, and gain a foundational understanding of UX and market planning principles. Additionally, having some exposure to project management and collaboration tools can help you navigate the course more effectively.
BrainStation's product management certificate course was designed to give students with minimal product management experience the chance to learn product management fundamentals from product professionals in the field.
Is it worth it to become a certified Product Manager?
Yes, becoming a Certified Product Manager can be worth it, especially if you're early in your career or looking to transition into Product Management. It provides formal training, validates your skills, and increases your marketability. Certifications can help differentiate you from other candidates, showcase your commitment to the field, and provide structured learning, which can be beneficial for building a strong foundation in product management concepts and best practices.
What kinds of skills do I need to get a job in Product Management?
To get a job as a Product Manager, you need a combination of technical, business, and soft skills. Key skills include strategic thinking (defining vision and strategy), customer empathy (understanding user needs and pain points), communication (effectively conveying ideas to stakeholders), data analysis (making data-driven decisions), prioritization (managing trade-offs), and leadership (influencing cross-functional teams without direct authority). Familiarity with Agile practices, UX/UI basics, and experience with project management and analytics tools can also set you apart.
What is the Product Management process?
The Product Management process is a structured approach to developing and managing products throughout their lifecycle. It typically involves five key stages: 1. Discovery (identifying customer needs and market opportunities), 2. Planning (defining product vision, strategy), 3. Development (working with cross-functional teams to build and refine the product), 4. Launch (bringing the product to market and driving adoption), and 5. Evaluation (measuring performance, gathering feedback, and iterating). This process ensures that products are developed strategically, aligned with business goals, and consistently deliver value to customers.
What is Agile methodology and should I learn it?
Learning Agile methodology in Product Management helps you deliver value faster, respond quickly to changes, and maintain a strong focus on customer needs. Agile practices enable iterative development, prioritize high-impact features, and enhance team collaboration, resulting in higher product quality and better alignment with business objectives. By mastering Agile, you become more adaptable and effective in managing complex projects, making you a more versatile and sought-after product industry leader.
What is a product life cycle?
The Product Life Cycle is the series of stages a product goes through from its inception to its eventual decline and discontinuation. It typically includes four stages: Introduction (launch and initial market entry), Growth (increased adoption and market expansion), Maturity (slowing growth and peak market penetration), and Decline (decreasing demand and potential phase-out). Understanding the product life cycle helps in making strategic decisions related to marketing, pricing, and resource allocation at each stage.
What is a Product Owner?
A Product Owner is a role within the Agile framework responsible for maximizing the value of the product by managing and prioritizing the product backlog. They serve as the primary liaison between stakeholders and the development team, ensuring that the team builds the right features in alignment with business goals and customer needs. Their responsibilities include defining user stories, clarifying requirements, and ensuring that the product meets the acceptance criteria.
What is the difference between a Product Manager and a Product Owner?
A Product Manager focuses on the strategic aspects of a product, such as vision, market research, roadmap planning, and stakeholder alignment. In contrast, a Product Owner is more tactical, working closely with development teams to define user stories, prioritize the backlog, and ensure the product is built according to the requirements. While their responsibilities often overlap, the Product Manager typically has a broader business focus, while the Product Owner has a more execution-oriented role.
How can a Product Management certification help my career?
A Product Management certification can help your career by validating your expertise, enhancing your credibility, and showcasing your commitment to the profession. It also provides structured knowledge, exposure to best practices, and networking opportunities, which can be valuable when pursuing advanced roles or transitioning to new industries.
How do I become a Product Manager?
To become a Product Manager, start by learning the basics of product management and building skills in strategy, communication, and problem-solving. While there are several continuing education training options, a certification course is an ideal way to gain structured knowledge, hands-on experience, and a recognized credential that boosts your chances of landing a role, especially if you’re just starting out or transitioning from a different field.
Product Management is the process of guiding a product from concept to launch and beyond. It involves defining product vision and strategy, understanding customer needs, prioritizing features, and working closely with cross-functional teams to build and refine the product. The goal is to create products that meet business objectives and deliver value to users.
There isn’t a single typical career path to becoming a Product Manager, as people come from diverse backgrounds like engineering, marketing, UX, business, and more. In fact, 88 percent of Product Managers started their careers in a different field.
Yes, Product Management is considered a great career for those who enjoy blending strategy, creativity, and problem-solving. It offers high impact, diverse responsibilities, and opportunities for growth, making it ideal for people who want to shape product direction and work cross-functionally with different teams.
What is the difference between a Product Manager and a Project Manager?
A Product Manager focuses on defining the product vision, strategy, and roadmap, making sure the product meets customer needs and business goals. In contrast, a Project Manager is responsible for planning, executing, and delivering projects on time and within scope, often coordinating resources and managing schedules to ensure successful project completion.
Product Managers use a variety of tools, including roadmapping tools for planning and strategy, project management tools for tracking progress and collaboration, data analytics tools for understanding user behavior and product performance, and communication tools to facilitate teamwork and stakeholder engagement. The goal is to streamline product development and ensure alignment across teams.
Everything a Product Manager does is related to delivering product success. That means they are responsible for defining and coordinating all activities needed to bring a digital product to market. This can include customer and user research, identifying market opportunities, product specifications, product development, revenue and pricing modeling, roadmapping, product process, and more.
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