PROFESSIONAL CERTIFICATION
Product Management Certification
Upon Successful Completion
Earn the Product Manager Certification (PMC™)
Accelerate your career with the globally recognized BrainStation Product Manager Certification (PMC™), a comprehensive product management course led by industry experts. Earn your product management certification through real-world projects and live instruction. Gain the skills needed to excel in product management, and become a certified product manager.
View the Course Package to access:
- Tuition details
- Financing options
- Employer sponsorship
Course Overview Product Management Certification
Maxime
Launch Engineer, Shopify Plus at Shopify
Khaled
Senior Product Manager at Amazon
Get Certified as a Product Manager
Gain essential Product Manager skills with hands-on instruction from industry leaders working at the best global tech companies like Amazon, Meta, and Microsoft.
BrainStation helped me better understand product, marketing, entrepreneurship. And all of those different skills led me to Shopify.
Maxime
Product Management at Shopify
BrainStation helped me better understand product, marketing, entrepreneurship. And all of those different skills led me to Shopify.
Maxime
Product Management at Shopify
Product Manager Certification (PMC™) Course Overview
PMC-2024Q2
- Concepts
Product Vision
Value Proposition
Product-Market Fit
Artificial Intelligence (AI)
Generative AI
Research Synthesis
User Research
Product Requirement Documents (PRD)
Product Roadmaps
Critical Path
RACI
Pivots
Product Marketing
User Personas
Product Positioning
Pricing Strategies
In-Market Testing
Product Analytics
Key Performance Indicators (KPIs)
Risk Mitigation
Quality Management
Product Vision
Product Requirement Documents (PRD)
Product Positioning
Value Proposition
Product Roadmaps
Pricing Strategies
Product-Market Fit
Critical Path
In-Market Testing
Artificial Intelligence (AI)
RACI
Product Analytics
Generative AI
Pivots
Key Performance Indicators (KPIs)
Research Synthesis
Product Marketing
Risk Mitigation
User Research
User Personas
Quality Management
- Frameworks
Lean
Root Cause Analysis
Product Development Process
Jobs-To-Be-Done
Kano Model
Objectives and Key Results (OKR)
Minimum Viable Product (MVP)
Stakeholder Communication Framework
Agile
Scrum
Kanban
Lean Analytics
Risk Assessment Framework
Lean
Objectives and Key Results (OKR)
Scrum
Root Cause Analysis
Minimum Viable Product (MVP)
Kanban
Product Development Process
Stakeholder Communication Framework
Lean Analytics
Jobs-To-Be-Done
Agile
Risk Assessment Framework
Kano Model
- Skills
- Product Decision Making
- Problem Space Analysis
- Customer Research
- Customer Interviews
- Research Hypothesis
- Prioritization
- Gantt Charts
- Backlog Grooming
- Sprint Planning
- Standups
- Retrospectives
- Writing User Stories
- Defining Acceptance Criteria
- Defining Epics
- Calculating Velocity
- Definition of Ready
- Definition of Done
- Agile Ceremonies
- Wireframing
- Prototyping
- Usability Testing
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLV)
- Net Promoter Score (NPS)
- Product Retention Metrics
- Communicating Metrics
- Industry tools
Why Get Certified as a Product Manager
Taught By Leaders From Top Global Tech Companies
Receive hands-on training from product management leaders working at companies like Amazon, Meta, and Microsoft.
Build Your Product Management Portfolio
Build a product management portfolio that demonstrates your unique expertise and experience.
Globally Recognized By Top Companies
BrainStation certifications are globally recognized by top companies for the most advanced and up-to-date skills.
Product Manager Success Stories
Taking a BrainStation course is a great signal to future employers, it shows them that I take my career into my own hands. It shows them that I'm resourceful and proactive.
Sam Hambre
Product Manager at Mastercard
Product Management Course Start Dates
Take the Product Management Certification online or in-person at any of BrainStation's campuses. Select a time that fits your schedule.
Class dates & times
Location
Instructor
November 12 - January 14
8 Tuesdays • Online
Online
December 4 - February 5
8 Wednesdays • Online
Online
Director of Product Management at Salesforce
January 14 - February 6
4 Tuesdays, 4 Thursdays • Online
Online
Senior Product Manager at AWS
January 22 - March 12
8 Wednesdays • Online
Online
Product Leader at Amazon
January 22 - March 12
8 Wednesdays • Online
Online
Senior Product Manager at Amazon
January 29 - March 19
8 Wednesdays • Online
Online
Senior Product Manager at American Express
February 18 - April 8
8 Tuesdays • Online
Online
Product Leader at Amazon
February 25 - March 20
8 Tuesdays • Online
Online
Product Leader at Royal Caribbean Group
Class dates & times
Location
Instructor
December 3 - February 4
6:30pm - 9:30pm EST
8 Tuesdays • New York
New York
Product Leader at Amazon
January 23 - March 13
6:30pm - 9:30pm EST
8 Thursdays • New York
New York
Product Leader at Peacock TV (NBCUniversal)
February 25 - April 15
6:30pm - 9:30pm EST
8 Tuesdays • New York
New York
To Be Announced
Class dates & times
Location
Instructor
November 12 - January 14
6:30pm - 9:30pm EST
8 Tuesdays • Miami
Miami
January 21 - March 11
6:30pm - 9:30pm EST
8 Tuesdays • Miami
Miami
Product Leader at Royal Caribbean Group
Class dates & times
Location
Instructor
January 20 - March 10
6:30pm - 9:30pm GMT
8 Mondays • London
London
Senior Product Manager at American Express
Class dates & times
Location
Instructor
December 5 - February 6
6:30pm - 9:30pm EST
8 Thursdays • Toronto
Toronto
Senior Product Manager at Google
January 21 - March 11
6:30pm - 9:30pm EST
8 Tuesdays • Toronto
Toronto
Senior Product Manager at Amazon
February 19 - April 9
6:30pm - 9:30pm EST
8 Wednesdays • Toronto
Toronto
Product Leader at RBC
Class dates & times
Location
Instructor
December 4 - February 5
6:30pm - 9:30pm PST
8 Wednesdays • Vancouver
Vancouver
Senior Product Manager at lululemon
January 20 - March 17
6:30pm - 9:30pm PST
8 Mondays • Vancouver
Vancouver
Lead Product Manager at Amazon
February 27 - April 17
6:30pm - 9:30pm PST
8 Thursdays • Vancouver
Vancouver
Senior Product Manager at Telus
Product Management Certification Course Curriculum
Unit 1
Product Strategy
In the first unit of BrainStation's Product Management Certification course, you'll start by learning the fundamentals of product management, including customer centricity, Lean product development, the initial research phase of the product life cycle, and the overall role of a Product Manager. As you work toward your Product Management certification, you'll learn how to perform customer discovery, how to develop a product vision, and how to translate your research insights into a customer value proposition statement as part of an overall product development strategy using real world case studies.
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- Key Skills:
- Problem Exploration
- Market Research
- Product Strategy
- Team Leadership
Customer Research
Learn how a Certified Product Manager performs effective customer research. Define your target customers as personas to inform your customer-centric marketing strategy.
Lean Process
Learn the core principles of Lean product development, centered around eliminating waste, remaining flexible, ensuring Agile delivery, and more.
Problem Space vs Solution Space
Learn to identify product management opportunities by defining the problem space versus the solution space to help structure your thinking, capitalize on opportunities, and inform your product development process.
Product Vision
Incorporate everything you learn into a product vision and customer value proposition statement that will form the foundation of your product strategies.
Unit 2
Agile Product Management
Go deeper into Agile product management and Lean methodologies and discover how they work in tandem to enable integrated product teams to move quickly, and rapidly iterate toward product-market fit and successfully launching a product. Learn how a Certified Product Manager works with development teams through the details of Agile software development practices, including core Agile principles and values, preparing user stories, and completing Agile story mapping.
- Key Skills:
- Agile Methodology
- Product Planning
- MVPs
- Agile Project Management
- Product-Market Fit
MVP (Minimum Viable Product)
Learn how Product Managers apply the build-measure-learn Lean framework to develop efficient Minimum Viable Products (MVPs) that allow you to iterate toward an effective product – a common practice in digital product management.
Agile Product Development
Learn why Certified Product Managers leverage Agile methodologies and explore how to incorporate them into your product development process to deliver better solutions faster.
Pivoting in the Product Management Lifecycle
The concept of a pivot, informed by Lean methodologies, has been essential in the development of many product innovations. As a Certified Product Manager, learn lifecycle management and how to apply pivots to your product management process by exploring real-world examples of successful pivots applied at different times throughout the product life cycle.
Unit 3
Prototyping
The best products are developed through iterative product development processes that allow businesses to experiment and learn while constantly improving the product. Learn how Certified Product Managers apply rapid prototyping, wireframing, testing, prioritization, and product roadmapping to build effective products.
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- Key Skills:
- Product Prototyping
- Wireframing
- User Testing
- Iterative Product Development
Wireframing
Learn how Certified Product Managers use wireframing as part of the rapid prototyping process to design more effective, customer-centric products.
Product Testing
Iterative development requires effective product testing. Learn the steps to set up and execute valuable tests, including usability tests.
Product Roadmap
By applying time-tested prioritization strategies, learn how a Product Manager focuses on the most important aspects of any product to develop a thorough product roadmap.
Unit 4
Go-to-Market Strategy
As the development process nears its end, it's time to prepare for product launch. Explore product launch strategies, as well as the business analytics needed to monitor the launch and ongoing growth over the entire product life cycle as part of a complete product management program.
- Key Skills:
- Product Positioning
- Launch Strategy
- Product Analytics
Learn Product Marketing
Understand what product marketing is and how to develop your positioning, messaging, and brand strategy to effectively market your product.
Product Analytics
Discover the key stages of Lean analytics to help track both the success of your product launch and ongoing growth and engagement.
Earn Your Product Manager Certification (PMC™)
Successfully completing BrainStation's Product Management Certification course will earn you the globally recognized BrainStation Product Manager Certification (PMC™), demonstrating your mastery of the latest cutting-edge skills and tools. Add this credential to your LinkedIn profile and resume or CV.
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Your Next Step Towards Product Management Certification
View the Product Manager Course Package to Learn More.
View the Course Package to access:
- Tuition details
- Financing options
- Employer sponsorship
Join BrainStation’s Global Alumni Network
With a BrainStation Certification, you’ll join our global alumni network: a community of accomplished professionals with BrainStation Certifications across a range of critical tech skills, including Product Management.
30,000+
Global BrainStation Alumni
100+
Countries
Industry-Led Product Management Certification
BrainStation’s globally recognized certifications are created by industry professionals, for industry professionals. Our network of experts from leading tech companies provide insights and guidance to ensure each certification demonstrates the latest cutting-edge skills and tools.
Learn in our Next-Gen Online Classroom
Instructor-Led, Live Online Courses, From the Comfort of Your Home
In all our online courses, learn from BrainStation's industry-expert instructors through real-time, interactive classes in an engaging classroom environment.
Interactive, Project-Based Learning
Join breakout room sessions in smaller teams as part of the hands-on projects in our online courses, where you will collaborate and learn together.
Community Beyond the Classroom
During your online course, engage with your classmates and instructors in BrainStation’s Slack community, where you’ll receive updates and support. Stay connected and in the loop throughout your online course.
Frequently Asked Questions
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What is the Product Manager Certification (PMC™)?
The Product Manager Certification (PMC™) at BrainStation is a leading professional certification that verifies your completion of the course. Upon course completion, graduates receive the certificate and become a BrainStation Certified Product Manager. A BrainStation certification can boost your LinkedIn profile and resume, helping you stand out in the job market when applying for Product Management roles. BrainStation has been a global leader in digital skills training since its inception in 2011 and has trained over 30,000 professionals around the world.
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Is my professional background a good match for the course?
While in-depth, all of BrainStation’s certification courses are designed to be compatible with individuals from various professional backgrounds. The Product Management certification course is considered beginner-friendly and is open to anyone looking to transition into product management or enhance their existing skills.
For experienced Product Managers, we recommend the Product Leadership Certification Course which is focused on developing strategic leadership skills, including vision, team alignment, and driving product strategy across organizations.
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What are the prerequisites for enrolling in a Product Management course?
BrainStation's Product Management course was created for those who are new to digital products or product management but are interested in a career as a Product Manager. The course is designed for individuals looking to transition into product management or enhance their existing skills. It is considered to be beginner-friendly and requires no prior experience for admission.
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Who are the instructors?
BrainStation's Product Management instructors are seasoned Product Leaders who actively work in roles at top companies like Amazon, Meta, and Google. They bring real-world experience from building digital products used by millions, offering real-world examples and unique insights into what it takes to get hired and thrive as a Product Manager.
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What are the classes like?
The BrainStation Product Management classes are immersive and hands-on right from day one. You’ll work on real-world projects, use industry-standard tools, participate in group exercises, and develop portfolio content that showcases your skills. Throughout the sessions, you’ll build a strong foundation in product management concepts and frameworks, and by the end, you’ll have practical experience and the confidence to continue your journey to your first product role or promotion.
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How many students are in each class?
We prioritize creating an engaging and tailored learning experience by keeping our class sizes small enough to ensure that everyone receives focused support from the instructor, but large enough that learners have the opportunity to build valuable connections and benefit from the unique perspectives of professionals from diverse industries.
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Is the course online or in-person?
Both! You can take BrainStation's Product Management Certification course in person at one of our campuses or in an online live format. Whether digital or in-person, you will be participating in a live, interactive classroom environment taught by a leading Product Management expert.
Students in our online product management courses stay in touch with each other and instructors alike through BrainStation's industry-leading student learning platform, as well as a lively Slack community that provides support and updates even beyond graduation. There are several dates and times to offer flexibility for remote learning, and the course is designed to fit around professional schedules. Check out the course kick-off schedule here.
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How long is the course, and what is the schedule?
BrainStation's Product Management course is typically either 4 or 8 weeks long, depending on the delivery format — currently offered in either 8 evening classes or 4 weekend day classes. In either case, the course adds up to a total of 24 hours of training, case studies, projects, lectures, and more. Our course schedule is designed to give you ultimate flexibility with delivery format, days of the week, and length. Check out the course kick-off schedule here.
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What kind of roles can I apply for after completing the certification?
After completing the Product Manager Certification (PMC™), you can apply for roles such as Associate Product Manager, Product Manager, Technical Product Manager, or Product Owner. With experience, you can also pursue advanced roles like Senior Product Manager, Product Lead, or Director of Product Management, depending on your background and industry focus.
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How does a Product Management Certification compare to a Degree or Master's program?
A certification provides targeted learning and immediate recognition of specific skills, making it ideal for product professionals looking to quickly validate their expertise and stand out in the job market. Unlike a degree or Master’s program, which takes longer and covers a wider range of topics, certifications are streamlined and practical, allowing you to apply new skills directly to your role. This makes certifications a great option for those looking to advance their careers efficiently without the time and financial investment of a traditional degree.
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What payment options do you offer?
BrainStation offers some of the most competitive payment options for product management training. Payment options include:
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Scholarship discount programs
Partial scholarships are available to help with tuition and are subject to eligibility. about these options.
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Monthly payment installments
Split your tuition into smaller amounts and pay in installments over 3, 6, or 12 months.
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Employer sponsorship
Many learners can have their tuition reimbursed by their employer through established Learning & Development budgets or on an ad-hoc basis.
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Scholarship discount programs
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Can I speak to someone about the course before I start?
Definitely! Our team of learning advisors is here to answer any questions you have. Simply at a time that is convenient for you — we look forward to speaking with you soon!
Product Management 101
Will a Product Management certification help my career path?
Yes, a Product Management certification can help your career path by providing you with formal training, validating your expertise, and making you a more attractive candidate to employers. It demonstrates your commitment to the field and helps build a solid foundation in core product management concepts, which can be especially valuable for those transitioning into the role or seeking to advance to senior positions.