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Certificate (Online)

Product Management Certification

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PROFESSIONAL CERTIFICATION

Product Management Certification

Upon Successful Completion

Earn the Product Manager Certification (PMC™)

Accelerate your career with the internationally recognized BrainStation Product Manager Certification (PMC™), a comprehensive product management course led by industry experts. Earn your product management certification through real-world projects and live instruction. Gain the skills needed to excel in product management, and become a certified product manager.

View the Course Package to access:

  • Tuition details
  • Financing options
  • Employer sponsorship

 

Next Kickoff

2024-11-12T23:30:00.0000000Z

2024-11-12T23:30:00.0000000Z - 2024-11-13T02:30:00.0000000Z

8 Tuesdays

Location

Online

Instructor

 

Enroll Now

Limited Capacity

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Njeri Grevious is an experienced professional who brings years of experience into the classroom to teach you essential skills.

Find a class that fits your schedule.

4.5 out of 5 stars Google
4.7 out of 5 stars Course Report
4.8 out of 5 stars Switchup

Course Overview Product Management Certification

Maxime

Get Certified as a Product Manager

Gain essential Product Manager skills with hands-on instruction from industry leaders working at the best global tech companies like Amazon, Meta, and Microsoft.

BrainStation helped me better understand product, marketing, entrepreneurship. And all of those different skills led me to Shopify.

Maxime

Product Management at Shopify

Product Manager Certification (PMC™) Course Overview

PMC-2024Q2

Concepts

Product Vision

Value Proposition

Product-Market Fit

Artificial Intelligence (AI)

Generative AI

Research Synthesis

User Research

Product Requirement Documents (PRD)

Product Roadmaps

Critical Path

RACI

Pivots

Product Marketing

User Personas

Product Positioning

Pricing Strategies

In-Market Testing

Product Analytics

Key Performance Indicators (KPIs)

Risk Mitigation

Quality Management

Product Vision

Product Requirement Documents (PRD)

Product Positioning

Value Proposition

Product Roadmaps

Pricing Strategies

Product-Market Fit

Critical Path

In-Market Testing

Artificial Intelligence (AI)

RACI

Product Analytics

Generative AI

Pivots

Key Performance Indicators (KPIs)

Research Synthesis

Product Marketing

Risk Mitigation

User Research

User Personas

Quality Management

Frameworks

Lean

Root Cause Analysis

Product Development Process

Jobs-To-Be-Done

Kano Model

Objectives and Key Results (OKR)

Minimum Viable Product (MVP)

Stakeholder Communication Framework

Agile

Scrum

Kanban

Lean Analytics

Risk Assessment Framework

Lean

Objectives and Key Results (OKR)

Scrum

Root Cause Analysis

Minimum Viable Product (MVP)

Kanban

Product Development Process

Stakeholder Communication Framework

Lean Analytics

Jobs-To-Be-Done

Agile

Risk Assessment Framework

Kano Model

Skills
Product Decision Making
Problem Space Analysis
Customer Research
Customer Interviews
Research Hypothesis
Prioritization
Gantt Charts
Backlog Grooming
Sprint Planning
Standups
Retrospectives
Writing User Stories
Defining Acceptance Criteria
Defining Epics
Calculating Velocity
Definition of Ready
Definition of Done
Agile Ceremonies
Wireframing
Prototyping
Usability Testing
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Net Promoter Score (NPS)
Product Retention Metrics
Communicating Metrics
Industry tools

Why Get Certified as a Product Manager

Taught By Leaders From Top Global Tech Companies

Receive hands-on training from product management leaders working at companies like Amazon, Meta, and Microsoft.

Build Your Product Management Portfolio

Build a product management portfolio that demonstrates your unique expertise and experience.

Globally Recognized By Top Companies

BrainStation certifications are globally recognized by top companies for the most advanced and up-to-date skills.

Claudia Wang

Claudia Wang

Product Manager at Estée Lauder

Jaskar Dhillon

Jaskar Dhillon

Product Management at Shopify

Mag Song

Mag Song

Product Manager at Expedia Group

Mitchell Tessier

Mitchell Tessier

Product Manager at Nasdaq

Sarah Mahagavi

Sarah Mahagavi

Senior Product Manager at Shopify

Nicole Rayskin

Nicole Rayskin

Product Manager at NielsenIQ

Pantea Koushki

Pantea Koushki

Product Application Engineer at S&P Global

Claudia Wang

Claudia Wang

Product Manager at Estée Lauder

Jaskar Dhillon

Jaskar Dhillon

Product Management at Shopify

Mag Song

Mag Song

Product Manager at Expedia Group

Mitchell Tessier

Mitchell Tessier

Product Manager at Nasdaq

Sarah Mahagavi

Sarah Mahagavi

Senior Product Manager at Shopify

Nicole Rayskin

Nicole Rayskin

Product Manager at NielsenIQ

Pantea Koushki

Pantea Koushki

Product Application Engineer at S&P Global

Product Management Course Start Dates

Take the Product Management Certification online or in-person at any of BrainStation's campuses. Select a time that fits your schedule.

Class dates & times

Location

Instructor

October 24 - December 19

2024-10-24T22:30:00.0000000Z - 2024-10-25T01:30:00.0000000Z

8 Thursdays Online

Online

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Dibya Pal is an experienced professional who brings years of experience into the classroom to teach you essential skills.

November 12 - January 14

2024-11-12T23:30:00.0000000Z - 2024-11-13T02:30:00.0000000Z

8 Tuesdays Online

Online

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Njeri Grevious is an experienced professional who brings years of experience into the classroom to teach you essential skills.

December 4 - February 5

2024-12-04T23:30:00.0000000Z - 2024-12-05T02:30:00.0000000Z

8 Wednesdays Online

Online

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Rashmi Singh is an experienced professional who brings years of experience into the classroom to teach you essential skills.

December 10 - February 11

2024-12-10T18:30:00.0000000Z - 2024-12-10T21:30:00.0000000Z

8 Tuesdays Online

Online

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Hind Seddiqi is an experienced professional who brings years of experience into the classroom to teach you essential skills.

January 14 - February 6

2025-01-14T23:30:00.0000000Z - 2025-01-15T02:30:00.0000000Z

4 Tuesdays, 4 Thursdays Online

Online

Twice a week, online, 3-hour sessions

Learn live online from experienced industry leaders, with two 3-hour sessions a week for 4 weeks.

Learn live from experienced industry leaders

Jane Kim is an experienced professional who brings years of experience into the classroom to teach you essential skills.

January 22 - March 12

2025-01-22T23:30:00.0000000Z - 2025-01-23T02:30:00.0000000Z

8 Wednesdays Online

Online

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Anmol Saxena is an experienced professional who brings years of experience into the classroom to teach you essential skills.

January 22 - March 12

2025-01-23T01:30:00.0000000Z - 2025-01-23T04:30:00.0000000Z

8 Wednesdays Online

Online

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Sarvoday Bishnoi is an experienced professional who brings years of experience into the classroom to teach you essential skills.

January 29 - March 19

2025-01-29T18:30:00.0000000Z - 2025-01-29T21:30:00.0000000Z

8 Wednesdays Online

Online

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

BrainStation instructors are experienced professionals who bring years of experience into the classroom to teach you essential skills.

Class dates & times

Location

Instructor

October 22 - December 10

6:30pm - 9:30pm EDT

8 Tuesdays New York

New York

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Brian Kaufman is an experienced professional who brings years of experience into the classroom to teach you essential skills.

December 3 - February 4

6:30pm - 9:30pm EST

8 Tuesdays New York

New York

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Hayley Hosie is an experienced professional who brings years of experience into the classroom to teach you essential skills.

January 23 - March 13

6:30pm - 9:30pm EST

8 Thursdays New York

New York

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Rad Kalaf is an experienced professional who brings years of experience into the classroom to teach you essential skills.

February 25 - April 15

6:30pm - 9:30pm EST

8 Tuesdays New York

New York

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

BrainStation instructors are experienced professionals who bring years of experience into the classroom to teach you essential skills.

April 2 - May 21

6:30pm - 9:30pm EDT

8 Wednesdays New York

New York

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

BrainStation instructors are experienced professionals who bring years of experience into the classroom to teach you essential skills.

Class dates & times

Location

Instructor

November 12 - January 14

6:30pm - 9:30pm EST

8 Tuesdays Miami

Miami

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Scott Weinreb is an experienced professional who brings years of experience into the classroom to teach you essential skills.

January 21 - March 11

6:30pm - 9:30pm EST

8 Tuesdays Miami

Miami

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Tatiana Barrera is an experienced professional who brings years of experience into the classroom to teach you essential skills.

March 5 - April 23

6:30pm - 9:30pm EST

8 Wednesdays Miami

Miami

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

BrainStation instructors are experienced professionals who bring years of experience into the classroom to teach you essential skills.

Class dates & times

Location

Instructor

October 22 - December 10

6:30pm - 9:30pm BST

8 Tuesdays London

London

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Umur Gokcek is an experienced professional who brings years of experience into the classroom to teach you essential skills.

December 4 - February 5

6:30pm - 9:30pm GMT

8 Wednesdays London

London

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Chris Cummings is an experienced professional who brings years of experience into the classroom to teach you essential skills.

January 20 - March 10

6:30pm - 9:30pm GMT

8 Mondays London

London

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Aaron Fraser is an experienced professional who brings years of experience into the classroom to teach you essential skills.

February 26 - April 16

6:30pm - 9:30pm GMT

8 Wednesdays London

London

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

BrainStation instructors are experienced professionals who bring years of experience into the classroom to teach you essential skills.

April 3 - May 22

6:30pm - 9:30pm BST

8 Thursdays London

London

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

BrainStation instructors are experienced professionals who bring years of experience into the classroom to teach you essential skills.

Class dates & times

Location

Instructor

October 23 - December 11

6:30pm - 9:30pm EDT

8 Wednesdays Toronto

Toronto

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Akshat Khanna is an experienced professional who brings years of experience into the classroom to teach you essential skills.

December 5 - February 6

6:30pm - 9:30pm EST

8 Thursdays Toronto

Toronto

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Ankit Madhok is an experienced professional who brings years of experience into the classroom to teach you essential skills.

January 21 - March 11

6:30pm - 9:30pm EST

8 Tuesdays Toronto

Toronto

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Anmol Saxena is an experienced professional who brings years of experience into the classroom to teach you essential skills.

February 19 - April 9

6:30pm - 9:30pm EST

8 Wednesdays Toronto

Toronto

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

BrainStation instructors are experienced professionals who bring years of experience into the classroom to teach you essential skills.

March 18 - May 6

6:30pm - 9:30pm EDT

8 Tuesdays Toronto

Toronto

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

BrainStation instructors are experienced professionals who bring years of experience into the classroom to teach you essential skills.

Class dates & times

Location

Instructor

October 22 - December 10

6:30pm - 9:30pm PDT

8 Tuesdays Vancouver

Vancouver

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Shefali Pearson is an experienced professional who brings years of experience into the classroom to teach you essential skills.

December 4 - February 5

6:30pm - 9:30pm PST

8 Wednesdays Vancouver

Vancouver

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Nolan Bartels is an experienced professional who brings years of experience into the classroom to teach you essential skills.

January 20 - March 17

6:30pm - 9:30pm PST

8 Mondays Vancouver

Vancouver

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Yassmin Taher is an experienced professional who brings years of experience into the classroom to teach you essential skills.

February 27 - April 17

6:30pm - 9:30pm PST

8 Thursdays Vancouver

Vancouver

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

BrainStation instructors are experienced professionals who bring years of experience into the classroom to teach you essential skills.

March 31 - May 26

6:30pm - 9:30pm PDT

8 Mondays Vancouver

Vancouver

In-person 3-hour weekly sessions

Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

BrainStation instructors are experienced professionals who bring years of experience into the classroom to teach you essential skills.

Product Management Certification Course Curriculum

Unit 1

Product Strategy

In the first unit of BrainStation's Product Management Certification course, you'll start by learning the fundamentals of product management, including customer centricity, Lean product development, the initial research phase of the product life cycle, and the overall role of a Product Manager. As you work toward your Product Management certification, you'll learn how to perform customer discovery, how to develop a product vision, and how to translate your research insights into a customer value proposition statement as part of an overall product development strategy using real world case studies.

  • Google Forms
  • SurveyMonkey
  • Unit 1 tool: typeform-white.svg
  • ChatGPT
Key Skills:
Problem Exploration
Market Research
Product Strategy
Team Leadership

Customer Research

Learn how a Certified Product Manager performs effective customer research. Define your target customers as personas to inform your customer-centric marketing strategy.

Lean Process

Learn the core principles of Lean product development, centered around eliminating waste, remaining flexible, ensuring Agile delivery, and more.

Problem Space vs Solution Space

Learn to identify product management opportunities by defining the problem space versus the solution space to help structure your thinking, capitalize on opportunities, and inform your product development process.

Product Vision

Incorporate everything you learn into a product vision and customer value proposition statement that will form the foundation of your product strategies.

Unit 2

Agile Product Management

Go deeper into Agile product management and Lean methodologies and discover how they work in tandem to enable integrated product teams to move quickly, and rapidly iterate toward product-market fit and successfully launching a product. Learn how a Certified Product Manager works with development teams through the details of Agile software development practices, including core Agile principles and values, preparing user stories, and completing Agile story mapping.

Key Skills:
Agile Methodology
Product Planning
MVPs
Agile Project Management
Product-Market Fit

MVP (Minimum Viable Product)

Learn how Product Managers apply the build-measure-learn Lean framework to develop efficient Minimum Viable Products (MVPs) that allow you to iterate toward an effective product – a common practice in digital product management.

Agile Product Development

Learn why Certified Product Managers leverage Agile methodologies and explore how to incorporate them into your product development process to deliver better solutions faster.

Pivoting in the Product Management Lifecycle

The concept of a pivot, informed by Lean methodologies, has been essential in the development of many product innovations. As a Certified Product Manager, learn lifecycle management and how to apply pivots to your product management process by exploring real-world examples of successful pivots applied at different times throughout the product life cycle.

Unit 3

Prototyping

The best products are developed through iterative product development processes that allow businesses to experiment and learn while constantly improving the product. Learn how Certified Product Managers apply rapid prototyping, wireframing, testing, prioritization, and product roadmapping to build effective products.

  • Figma
  • Unit 3 tool: jira-white.svg
Key Skills:
Product Prototyping
Wireframing
User Testing
Iterative Product Development

Wireframing

Learn how Certified Product Managers use wireframing as part of the rapid prototyping process to design more effective, customer-centric products.

Product Testing

Iterative development requires effective product testing. Learn the steps to set up and execute valuable tests, including usability tests.

Product Roadmap

By applying time-tested prioritization strategies, learn how a Product Manager focuses on the most important aspects of any product to develop a thorough product roadmap.

Unit 4

Go-to-Market Strategy

As the development process nears its end, it's time to prepare for product launch. Explore product launch strategies, as well as the business analytics needed to monitor the launch and ongoing growth over the entire product life cycle as part of a complete product management program.

Key Skills:
Product Positioning
Launch Strategy
Product Analytics

Learn Product Marketing

Understand what product marketing is and how to develop your positioning, messaging, and brand strategy to effectively market your product.

Product Analytics

Discover the key stages of Lean analytics to help track both the success of your product launch and ongoing growth and engagement.

Earn Your Product Manager Certification (PMC™)

Successfully completing BrainStation's Product Management Certification course will earn you the globally recognized BrainStation Product Manager Certification (PMC™), demonstrating your mastery of the latest cutting-edge skills and tools. Add this credential to your LinkedIn profile and resume or CV.

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Your Next Step Towards Product Management Certification

View the Product Manager Course Package to Learn More.

View the Course Package to access:

  • Tuition details
  • Financing options
  • Employer sponsorship
Network Globe

Join BrainStation’s Global Alumni Network

With a BrainStation Certification, you’ll join our global alumni network: a community of accomplished professionals with BrainStation Certifications across a range of critical tech skills, including Product Management.

30,000+

Global BrainStation Alumni

100+

Countries

Industry-Led Product Management Certification

BrainStation’s globally recognized certifications are created by industry professionals, for industry professionals. Our network of experts from leading tech companies provide insights and guidance to ensure each certification demonstrates the latest cutting-edge skills and tools.

Learn in our Next-Gen Online Classroom

Instructor-Led, Live Online Courses, From the Comfort of Your Home

In all our online courses, learn from BrainStation's industry-expert instructors through real-time, interactive classes in an engaging classroom environment.

Interactive, Project-Based Learning

Join breakout room sessions in smaller teams as part of the hands-on projects in our online courses, where you will collaborate and learn together.

Community Beyond the Classroom

During your online course, engage with your classmates and instructors in BrainStation’s Slack community, where you’ll receive updates and support. Stay connected and in the loop throughout your online course.

Frequently Asked Questions

Product Management 101

Will a Product Management certification help my career path?

Yes, a Product Management certification can help your career path by providing you with formal training, validating your expertise, and making you a more attractive candidate to employers. It demonstrates your commitment to the field and helps build a solid foundation in core product management concepts, which can be especially valuable for those transitioning into the role or seeking to advance to senior positions.

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