PROFESSIONAL CERTIFICATION
Product Leadership Certification
Upon Successful Completion
Earn the Product Leadership Certification (PLC™)
Accelerate your career with the globally recognized BrainStation Product Leadership Certification (PLC™), through hands-on experience in live courses taught by experienced product leaders from global tech companies.
View the Course Package to access:
- Tuition details
- Financing options
- Employer sponsorship
Course Overview Product Leadership Certification
Get Certified in Product Leadership
Gain essential Product Leadership skills with world-class education and hands-on instruction from industry leaders working at the best global tech companies like Amazon, Meta, and Microsoft.
My ultimate goal was to start my own company... I knew that BrainStation could provide me with the skills I would need to take an idea from conception to execution.
Greg
Co-Founder and CEO at Branch
My ultimate goal was to start my own company... I knew that BrainStation could provide me with the skills I would need to take an idea from conception to execution.
Greg
Co-Founder and CEO at Branch
Product Leadership Certification (PLC™) Course Overview
PLC-2024Q3
- Concepts
Product Management Leadership Development
Visionary Leadership
Responding to Evolving Business Needs
Customer Insights
Understanding Customers
Shaping Product Strategy
Defining Vision
Driving Vision
Fostering Innovation
Unlocking Opportunities
Revenue Models
Business Model Iteration
Digital Business Models
Innovative Business Models
Key Disruptive Technologies
Business Applications of AI
Next-Gen Interfaces (e.g., Voice, Mobile, Wearables)
Technological Innovation
Risk Mitigation
Product Management Leadership Development
Driving Vision
Key Disruptive Technologies
Visionary Leadership
Fostering Innovation
Business Applications of AI
Responding to Evolving Business Needs
Unlocking Opportunities
Next-Gen Interfaces (e.g., Voice, Mobile, Wearables)
Customer Insights
Revenue Models
Technological Innovation
Understanding Customers
Business Model Iteration
Risk Mitigation
Shaping Product Strategy
Digital Business Models
Defining Vision
Innovative Business Models
- Frameworks
Product-Led Strategy
Product-Led Growth
Business Model Evaluation
Design Thinking in Product Design
Prioritization Methods
Lean Analytics
Risk Breakdown Structure
People Management Framework
Stakeholder Partnership Framework
Stakeholder Communication Plans
2-Level Gap Analysis
60/30/10 Rule of Management
RACI Matrix
Sources of Truth
Cross-Functional Collaboration
Product-Led Strategy
Lean Analytics
2-Level Gap Analysis
Product-Led Growth
Risk Breakdown Structure
60/30/10 Rule of Management
Business Model Evaluation
People Management Framework
RACI Matrix
Design Thinking in Product Design
Stakeholder Partnership Framework
Sources of Truth
Prioritization Methods
Stakeholder Communication Plans
Cross-Functional Collaboration
- Skills
- Lead Product Managers
- Lead Businesses
- Leading High-Performance Teams
- Establishing a Roadmap
- Effective Execution
- Cross-Functional Collaboration
- Growth Hacking
- Retention Strategist
- Scaling Product
- Achieving Product Stickiness
- Pricing Strategies
- AI Tools for Data Analysis
- Machine Learning
- Prompt Generation
- Product & AI Implementation
- AI Legislation
- Measuring Success
- Measuring for Accountability
- Continuous Analysis
- Risk Management
- Hiring Digital Teams
- Empowering & Enabling Teams
- Building Teams
- Building a Digital Culture
- Effective Team Management
- Working With Stakeholders
- AI Internal Infrastructure/Ops
Why Get Your Product Leader Certification?
Taught By Leaders From Top Global Tech Companies
Receive hands-on training from product leaders working at companies like Amazon, Meta, and Microsoft.
Apply Your Product Leadership Skills
Collaborate on detailed case studies to demonstrate your unique expertise and experience.
Globally Recognized By Top Companies
BrainStation certifications are globally recognized by top companies for the most advanced and up-to-date skills.
Product Leadership Success Stories
BrainStation has given me the confidence I needed to be ahead of the game... [and] given me the opportunity to think outside of the box and voice solutions that are different from the norm.
Jaana Hein
Digital Content Planner at adidas
Product Leadership Course Start Dates
Take the Product Leadership Certification online or in-person at any of BrainStation's campuses. Select a time that fits your schedule.
Class dates & times
Location
Instructor
January 23 - March 13
8 Thursdays • Online
Online
Product Leader at The New York Times
Product Leadership Certification Course Curriculum
Unit 1
Visionary Leadership
Through real-world case studies, explore the foundations of product leadership and how top business leaders have leveraged their product vision and harnessed cutting-edge technologies to drive innovation in their industries. Explore the business strategies behind innovative companies and apply key digital business models to your business.
- Key Skills:
- Product Leadership Pillars
- Product Vision
- Disruptive Technologies
- Artificial Intelligence
- Competitive Landscaping
- Product Mapping
- Strategic Decision-Making
Learn Product Leadership Skills
Discover the pillars of product leadership, including how to leverage customer centricity and how product lifecycle management drives innovation and business outcomes.
Define a Product Vision With Disruptive Technology.
Discover and stay up to date with the disruptive technologies that are driving business innovation today, and learn to define a product vision that harnesses those technologies into transformational opportunities.
Unit 2
Product Strategy & Innovation
Explore the digital business models that have enabled product leaders to drive innovation and help their businesses thrive within the modern economy. Discover human-centric problem-solving with Design Thinking, and learn how to apply this strategic framework to identify innovative solutions and uncover new opportunities.
- Key Skills:
- Innovative Business Models
- Revenue Models
- Business Model Evaluation
- Design Thinking
- Human-Centered Design
- Iterative Design
Explore Digital Business Models
Through a case-based approach led by your expert instructors, discover the role digital business models have played, alongside disruptive technologies, in driving innovation across the world. Learn the framework for evaluating and deconstructing digital business models to uncover how they drive value through product marketing and more.
Unlock Creativity With Design Thinking
Learn how Design Thinking enables creative problem-solving and experience it in motion through a hands-on group Design Thinking workshop.
Unit 3
Leading Cross-Functional Teams & Organizations
Digital leaders must learn to capitalize on digital opportunities including planning and executing on their implementation. Discover digital roadmaps, and learn the mindsets and strategy to lead cross-functional teams through the execution of your product vision in a variety of hands-on workshops and case studies.
- Key Skills:
- Product Roadmaps
- Building Teams
- Fostering Innovation
- Risk Management
- Lean Analytics
- Leadership KPIs
- Digital Culture
- Stakeholder Alignment
Plan and Optimize With Product Roadmaps
Learn the guiding principles of developing and optimizing your digital roadmap with strategic prioritization and unlocked efficiencies.
Lead High-Performance Product Management Teams
Explore the concepts and practices behind high-performance product teams, and learn how Product Leaders apply them during their product management career.
Master Stakeholder Partnerships
Learn how to effectively manage and leverage external stakeholders to drive forward momentum in the execution of your vision.
Earn Your Product Leadership Certification (PLC™)
Successfully completing BrainStation's Product Leadership Certification course will earn you the globally recognized BrainStation Product Leadership Certification (PLC™), demonstrating your mastery of the latest cutting-edge skills and tools. Add this credential to your LinkedIn profile and resume or CV.
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Your Next Step Towards Product Leadership Certification
View the Product Leadership Course Package to Learn More.
View the Course Package to access:
- Tuition details
- Financing options
- Employer sponsorship
Join BrainStation's Global Alumni Network
With a BrainStation certification, you'll join our global alumni network: a community of accomplished professionals across a range of critical tech skills, including Product Management.
30,000+
Global BrainStation Alumni
100+
Countries
Industry-Led Product Leadership Certification
BrainStation's globally recognized certifications are created by industry professionals, for industry professionals. Our network of experts from leading tech companies provide insights and guidance to ensure each certification demonstrates the latest cutting-edge skills and tools.
Learn in our Next-Gen Online Classroom
Instructor-Led, Live Online Courses, From the Comfort of Your Home
In all our online courses, learn from BrainStation's industry-expert instructors through real-time, interactive classes in an engaging classroom environment.
Interactive, Project-Based Learning
Join breakout room sessions in smaller teams as part of the hands-on projects in our online courses, where you will collaborate and learn together.
Community Beyond the Classroom
During your online course, engage with your classmates and instructors in BrainStation’s Slack community, where you’ll receive updates and support. Stay connected and in the loop throughout your online course.
Frequently Asked Questions
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What is the Product Leadership Certification (PLC™)?
The Product Leadership Certification (PLC™) at BrainStation is a leading professional certification that verifies your completion of the course. Upon course completion, graduates receive the certificate and become a BrainStation-Certified Product Leader. A BrainStation certification can boost your LinkedIn profile and resume, helping you stand out in the job market when applying for more Senior Product roles. BrainStation has been a global leader in digital skills training since its inception in 2011 and has trained over 30,000 professionals around the world.
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Is my professional background a good match for the course?
This Product Leadership course is ideal for mid- to senior-level professionals aiming to advance into leadership roles. It's well-suited for professionals looking to sharpen strategic, cross-functional collaboration skills and learn how to make data-informed, impactful product decisions. Additionally, it can benefit those in related roles—like business analysts or project managers—who aspire to move into product leadership. The course emphasizes leading teams, scaling product initiatives, and aligning product vision with organizational goals.
For those new to Product Management, or looking to land that first product management job, we recommend the Product Management Certification Course which is focused on the foundational concepts and frameworks including agile product management and more.
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What are the prerequisites for enrolling in the Product Leadership Certification course?
Participants should have a solid foundation in product management, with experience in the product lifecycle, data-driven decision-making, and team leadership. Familiarity with key strategies like go-to-market planning ensures a seamless transition into advanced concepts. These prerequisites help learners maximize the program's focus on product strategy, leadership, and impactful decision-making.
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Who are the instructors?
The Product Leadership instructors are experienced product professionals who have led in high-growth companies and industries like Amazon, Meta, and Google. They bring real-world insights into managing product teams, setting product strategy, and delivering impactful product outcomes.
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What are the classes like?
The Product Leadership Certification classes are immersive and hands-on right from day one. Participants engage in hands-on projects, qualitative and quantitative analysis, case studies, and discussions that explore key areas like product strategy, team leadership, and decision-making. They work on real-world challenges, develop strategies for cross-functional collaboration, and learn to align product goals with business objectives. The course emphasizes practical, scenario-based learning to prepare for senior roles in product management.
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How many students are in each class?
We prioritize creating an engaging and tailored learning experience by keeping our class sizes small enough to ensure that everyone receives focused support from the instructor, but large enough that learners have the opportunity to build valuable connections and benefit from the unique perspectives of professionals from diverse industries.
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Is the course online or in-person?
Currently, you can take the Product Leadership Certification in an online live format where you will be participating in a live, interactive classroom environment taught by a leading Product expert.
Students in our online Product Leadership courses stay in touch with each other and instructors alike through BrainStation's industry-leading student learning platform, as well as a lively Slack community that provides support and updates even beyond graduation. There are several dates and times to offer flexibility for remote learning, and the course is designed to fit around professional schedules. Check out the course kick-off schedule here.
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How long is the course, and what is the schedule?
The Product Leadership course is typically 4 or 8 weeks long, depending on the delivery format — currently offered in either 8 evening classes or 4 weekend day classes. In either case, the course adds up to a total of 24 hours of training, case studies, projects, lectures, and more. Our course schedule is designed to give you ultimate flexibility with delivery format, days of the week, and length. Check out the course kick-off schedule here.
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What kind of roles can I apply for after completing the certification?
After completing the Product Leadership Certification (PLC™), you start your next major career transition into such roles as Senior Product Manager, Director of Product Management and Product Lead. This training equips you to take on higher-level responsibilities, like leading product strategy, driving cross-functional initiatives, and managing larger product portfolios, which are crucial in executive-level product roles. With experience, you can also pursue advanced positions like Head of Product and VP of Product depending on your background and industry focus.
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How does a Product Leadership Certificate compare to a Degree or Master's program?
A certification provides targeted learning and immediate recognition of specific skills, making it ideal for professionals looking to quickly validate their expertise and stand out in the job market. Unlike a degree or Master's program, which takes longer and covers a wider range of topics, certifications are streamlined and practical, allowing you to apply new skills directly to your role. This makes certifications a great option for those looking to advance their careers efficiently without the time and financial investment of a traditional degree.
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What payment options do you offer?
BrainStation offers some of the most competitive payment options for Product Leadership training. Payment options include:
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Scholarship discount programs
Partial scholarships are available to help with tuition and are subject to eligibility. about these options.
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Monthly payment installments
Split your tuition into smaller amounts and pay in installments over 3, 6, or 12 months.
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Employer sponsorship
Many learners can have their tuition reimbursed by their employer through established Learning & Development budgets or on an ad-hoc basis.
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Scholarship discount programs
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Can I speak to someone about the course before I start?
Definitely! Our team of learning advisors is here to answer any questions you have. Simply at a time that is convenient for you — we look forward to speaking with you soon!
Product Leadership 101
How can I better align my product vision with the broader company strategy?
Strong alignment requires a deep understanding of product leadership principles and customer priorities, which can be strengthened through programs emphasizing data-driven decisions. Prioritizing initiatives that support both customer needs and business goals builds cohesion across teams and stakeholders. Leadership development programs often reinforce these critical alignment strategies and may include access to a supportive alumni network for ongoing guidance.