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marketing

Certificate (Online)

Marketing Leadership Certification

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PROFESSIONAL CERTIFICATION

Marketing Leadership Certification

Upon Successful Completion

Earn the Marketing Leadership Certification (MLC™)

Accelerate your career with the globally recognized BrainStation Marketing Leadership Certification (MLC™), through hands-on experience in live courses taught by marketing leaders from global tech companies.

View the Course Package to access:

  • Tuition details
  • Financing options
  • Employer sponsorship

 

Next Kickoff

2025-01-22T23:30:00.0000000Z

2025-01-22T23:30:00.0000000Z - 2025-01-23T02:30:00.0000000Z

8 Wednesdays

Location

Online

Instructor

 

Enroll Now

Limited Capacity

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Gerry Randolph is an experienced professional who brings years of experience into the classroom to teach you essential skills.

Find a class that fits your schedule.

4.5 out of 5 stars Google
4.7 out of 5 stars Course Report
4.8 out of 5 stars Switchup

Course Overview Marketing Leadership Certification

Jaana

Get Certified in Marketing Leadership

Gain essential Marketing Leadership skills with hands-on instruction from industry leaders working at the best global tech companies like Amazon, Meta, and Microsoft.

BrainStation has given me the confidence I needed to be ahead of the game... [and] given me the opportunity to think outside of the box.

Jaana

Digital Content Planner at adidas

Marketing Leadership Certification (MLC™) Course Overview

MLC-2024Q3

Concepts

Creating Purpose

Marketing's Seat at the Table

Customer-Centricity

Business Stewardship

Customer Advocacy

Brand Championing

Growing eCommerce Trends

Customer-Centric Business Models

Purpose-Driven Brand Development

Brand Positioning

Brand Archetypes

Kapferer Brand Identity Prism

Market Awareness

Changing Customer Habits

Fundamentals of Marketing Strategy

Omni-Experience Strategy

Demand Generation

Brand Awareness

Defining Success

Team Culture

Individual Growth

Market Research

Competitive Research

Audience-Based Stories

Marketing Team Structure

Creating Purpose

Brand Positioning

Brand Awareness

Marketing's Seat at the Table

Brand Archetypes

Defining Success

Customer-Centricity

Kapferer Brand Identity Prism

Team Culture

Business Stewardship

Market Awareness

Individual Growth

Customer Advocacy

Changing Customer Habits

Market Research

Brand Championing

Fundamentals of Marketing Strategy

Competitive Research

Growing eCommerce Trends

Omni-Experience Strategy

Audience-Based Stories

Customer-Centric Business Models

Demand Generation

Marketing Team Structure

Purpose-Driven Brand Development

Frameworks

Marketing Vision Framework

Building Blocks of an Effective Strategy

Measurement Framework

Stakeholder Partnership Framework

Stakeholder Communication Plans

People Management Framework

Kapferer Brand Identity Prism

Marketing Vision Framework

Stakeholder Partnership Framework

People Management Framework

Building Blocks of an Effective Strategy

Stakeholder Communication Plans

Kapferer Brand Identity Prism

Measurement Framework

Skills
Understanding Customers
Understanding Through AI
Creating a Marketing Vision
Developing KPIs
Communicating Findings
Communicating Performance & Recommendations
Using Data Visualizations
Creating a Measurement Plan
Understanding Budgets
Creating a Budget
Working With Stakeholders
Hiring
Empowering & Enabling Teams
Effective Team Communication
Outsourcing Services

Why Get Certified in Marketing Leadership

Taught By Leaders From Top Global Tech Companies

Receive hands-on training from marketing leaders working at companies like Amazon, Meta, and Microsoft.

Apply Your Marketing Leadership Skills

Collaborate on detailed case studies to demonstrate your unique expertise and experience.

Globally Recognized By Top Companies

BrainStation certifications are globally recognized by top companies for the most advanced and up-to-date skills.

Marketing Leadership Course Start Dates

Take the Marketing Leadership Certification online or in-person at any of BrainStation's campuses. Select a time that fits your schedule.

Class dates & times

Location

Instructor

November 20 - January 22

2024-11-20T23:30:00.0000000Z - 2024-11-21T02:30:00.0000000Z

8 Wednesdays Online

Online

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Jon Li is an experienced professional who brings years of experience into the classroom to teach you essential skills.

January 22 - March 12

2025-01-22T23:30:00.0000000Z - 2025-01-23T02:30:00.0000000Z

8 Wednesdays Online

Online

Online 3-hour weekly sessions

Learn live online from experienced industry leaders, for 3 hours a week for 8 weeks.

Learn live from experienced industry leaders

Gerry Randolph is an experienced professional who brings years of experience into the classroom to teach you essential skills.

Campus classroom preparing for class

This Course is Offered Online in New York

Campus classroom preparing for class

This Course is Offered Online in Miami

Campus classroom preparing for class

This Course is Offered Online in London

Campus classroom preparing for class

This Course is Offered Online in Toronto

Campus classroom preparing for class

This Course is Offered Online in Vancouver

Marketing Leadership Certification Course Curriculum

Unit 1

Visionary Leadership

Explore the foundations of marketing leadership and how leaders have leveraged their vision to drive innovation in their industries. Learn the pillars of marketing leadership and leverage them into your inspiring vision. Drive business growth by elevating brand awareness and engaging with customers.

Key Skills:
Marketing Leadership Pillars
Marketing Vision
Connecting with Customers
Brand Development
AI in Marketing

Learn the Marketing Leadership Pillars

Discover the pillars of marketing leadership, including the business foundations marketing leaders need to execute on their strategic marketing initiatives.

Define a Marketing Vision

Create transformational opportunities by learning the steps to define a marketing vision.

Unit 2

Marketing Strategy & Innovation

Explore the strategies that have enabled marketing leaders to drive innovation and help their businesses thrive within the modern economy. Learn to create a competitive marketing strategy, collaborate across departments, and measure success.

Key Skills:
Marketing Strategy
Measuring Success
Budget Allocation
Stakeholder Collaboration

Define a Marketing Strategy

Discover the foundations of marketing strategy and how to leverage them to achieve your marketing vision. Learn to define and measure the success of your strategy.

Executing Through Collaboration

Explore how to achieve organizational support and budget securement by navigating stakeholder partnerships.

Unit 3

Leading Marketing Talent

Learn to inspire and lead a team effectively through the implementation of the marketing strategy. Explore the recruitment process and mindset required to manage a highly effective, cross-functional team of individual contributors.

Key Skills:
Go To Market Planning
Building Teams
Fostering Innovation
Risk Management
Leadership KPIs

Lead High-Performance Marketing Teams

Explore the concepts and practices behind high-performance marketing teams, and learn how to apply them as a marketing leader.

Manage Marketing Execution

Learn the principles of managing marketing teams throughout the execution of your vision.

Earn Your Marketing Leadership Certification (MLC™)

Successfully completing BrainStation's Marketing Leadership Certification course will earn you the globally recognized BrainStation Marketing Leadership Certification (MLC™), demonstrating your mastery of the latest cutting-edge skills and tools. Add this credential to your LinkedIn profile and resume or CV.

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Your Next Step Towards Marketing Leadership Certification

View the Marketing Leadership Course Package to Learn More.

View the Course Package to access:

  • Tuition details
  • Financing options
  • Employer sponsorship
Network Globe

Join BrainStation's Global Alumni Network

With a BrainStation certification, you'll join our global alumni network: a community of accomplished professionals across a range of critical tech skills, including Digital Marketers.

30,000+

Global BrainStation Alumni

100+

Countries

Industry-Led Marketing Leadership Certification

BrainStation's globally recognized certifications are created by industry professionals, for industry professionals. Our network of experts from leading tech companies provide insights and guidance to ensure each certification demonstrates the latest cutting-edge skills and tools.

Learn in our Next-Gen Online Classroom

Instructor-Led, Live Online Courses, From the Comfort of Your Home

In all our online courses, learn from BrainStation's industry-expert instructors through real-time, interactive classes in an engaging classroom environment.

Interactive, Project-Based Learning

Join breakout room sessions in smaller teams as part of the hands-on projects in our online courses, where you will collaborate and learn together.

Community Beyond the Classroom

During your online course, engage with your classmates and instructors in BrainStation’s Slack community, where you’ll receive updates and support. Stay connected and in the loop throughout your online course.

Frequently Asked Questions

Marketing Leadership 101

How is AI transforming the digital marketing landscape, and what should senior marketers prioritize?

AI is revolutionizing digital marketing strategies by automating tasks, personalizing content, and enhancing search engine optimization. Senior marketers in a marketing leadership program should prioritize understanding advanced digital marketing tools and programs to integrate AI seamlessly into their digital strategy. Maintaining a human element is key to balancing digital marketing course innovation with genuine customer connections.

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