Accelerate your career with the internationally recognized BrainStation Product Manager Certification (PMC™), a comprehensive product management course led by industry experts. Earn your product management certification through real-world projects and live instruction. Gain the skills needed to excel in product management, and become a certified product manager.
Learn in-person from experienced industry leaders, for 3 hours a week for 8 weeks.
Learn live from experienced industry leaders
Shefali Pearson is an experienced professional who brings years of experience into the classroom to teach you essential skills.
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Course OverviewProduct Management Certification
Maxime
Launch Engineer, Shopify Plus
Khaled
Senior Product Manager
Get Certified as a Product Manager
Gain essential Product Manager skills with hands-on instruction from industry leaders working at the best global tech companies like Amazon, Meta, and Microsoft.
BrainStation helped me better understand product, marketing, entrepreneurship. And all of those different skills led me to Shopify.
Maxime Moyson
Product Management at Shopify
BrainStation helped me better understand product, marketing, entrepreneurship. And all of those different skills led me to Shopify.
This course is provided by BrainStation Inc. headquartered in Ontario, Canada, and is not required to be registered with the Private Training Institutions Act of British Columbia.
Why Get Certified as a Product Manager
Taught By Leaders From Top Global Tech Companies
Receive hands-on training from product management leaders working at companies like Amazon, Meta, and Microsoft.
Build Your Product Management Portfolio
Build a product management portfolio that demonstrates your unique expertise and experience.
Globally Recognized By Top Companies
BrainStation certifications are globally recognized by top companies for the most advanced and up-to-date skills.
Product Manager Success Stories
Taking a BrainStation course is a great signal to future employers, it shows them that I take my career into my own hands. It shows them that I'm resourceful and proactive.
Sam Hambre
Product Manager at Mastercard
Claudia Wang
Product Manager at Estée Lauder
Jaskar Dhillon
Product Management at Shopify
Mag Song
Product Manager at Expedia Group
Mitchell Tessier
Product Manager at Nasdaq
Sarah Mahagavi
Senior Product Manager at Shopify
Nicole Rayskin
Product Manager at NielsenIQ
Pantea Koushki
Product Application Engineer at S&P Global
Claudia Wang
Product Manager at Estée Lauder
Jaskar Dhillon
Product Management at Shopify
Mag Song
Product Manager at Expedia Group
Mitchell Tessier
Product Manager at Nasdaq
Sarah Mahagavi
Senior Product Manager at Shopify
Nicole Rayskin
Product Manager at NielsenIQ
Pantea Koushki
Product Application Engineer at S&P Global
Product Management Course Start Dates
Take the Product Management Certification online or in-person at any of BrainStation's campuses.
Select a time that fits your schedule.
In the first unit of BrainStation's Product Management Certification course, you'll start by learning the fundamentals of product management, including customer centricity, Lean product development, the initial research phase of the product life cycle, and the overall role of a Product Manager. As you work toward your Product Management certification, you'll learn how to perform customer discovery, how to develop a product vision, and how to translate your research insights into a customer value proposition statement as part of an overall product development strategy using real world case studies.
Google Forms
SurveyMonkey
ChatGPT
Key Skills:
Problem Exploration
Market Research
Product Strategy
Team Leadership
Customer Research
Learn how a Certified Product Manager performs effective customer research. Define your target customers as personas to inform your customer-centric marketing strategy.
Lean Process
Learn the core principles of Lean product development, centered around eliminating waste, remaining flexible, ensuring Agile delivery, and more.
Problem Space vs Solution Space
Learn to identify product management opportunities by defining the problem space versus the solution space to help structure your thinking, capitalize on opportunities, and inform your product development process.
Product Vision
Incorporate everything you learn into a product vision and customer value proposition statement that will form the foundation of your product strategies.
Unit 2
Agile Product Management
Go deeper into Agile product management and Lean methodologies and discover how they work in tandem to enable integrated product teams to move quickly, and rapidly iterate toward product-market fit and successfully launching a product. Learn how a Certified Product Manager works with development teams through the details of Agile software development practices, including core Agile principles and values, preparing user stories, and completing Agile story mapping.
Key Skills:
Agile Methodology
Product Planning
MVPs
Agile Project Management
Product-Market Fit
MVP (Minimum Viable Product)
Learn how Product Managers apply the build-measure-learn Lean framework to develop efficient Minimum Viable Products (MVPs) that allow you to iterate toward an effective product – a common practice in digital product management.
Agile Product Development
Learn why Certified Product Managers leverage Agile methodologies and explore how to incorporate them into your product development process to deliver better solutions faster.
Pivoting in the Product Management Lifecycle
The concept of a pivot, informed by Lean methodologies, has been essential in the development of many product innovations. As a Certified Product Manager, learn lifecycle management and how to apply pivots to your product management process by exploring real-world examples of successful pivots applied at different times throughout the product life cycle.
Unit 3
Prototyping
The best products are developed through iterative product development processes that allow businesses to experiment and learn while constantly improving the product. Learn how Certified Product Managers apply rapid prototyping, wireframing, testing, prioritization, and product roadmapping to build effective products.
Figma
Key Skills:
Product Prototyping
Wireframing
User Testing
Iterative Product Development
Wireframing
Learn how Certified Product Managers use wireframing as part of the rapid prototyping process to design more effective, customer-centric products.
Product Testing
Iterative development requires effective product testing. Learn the steps to set up and execute valuable tests, including usability tests.
Product Roadmap
By applying time-tested prioritization strategies, learn how a Product Manager focuses on the most important aspects of any product to develop a thorough product roadmap.
Unit 4
Go-to-Market Strategy
As the development process nears its end, it's time to prepare for product launch. Explore product launch strategies, as well as the business analytics needed to monitor the launch and ongoing growth over the entire product life cycle as part of a complete product management program.
Key Skills:
Product Positioning
Launch Strategy
Product Analytics
Learn Product Marketing
Understand what product marketing is and how to develop your positioning, messaging, and brand strategy to effectively market your product.
Product Analytics
Discover the key stages of Lean analytics to help track both the success of your product launch and ongoing growth and engagement.
Earn Your Product Manager Certification (PMC™)
Successfully completing BrainStation's Product Management Certification course will earn you the globally recognized BrainStation Product Manager Certification (PMC™), demonstrating your mastery of the latest cutting-edge skills and tools. Add this credential to your LinkedIn profile and resume or CV.
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Your Next Step Towards Product Management Certification
View the Product Manager Course Package to Learn More.
View the Course Package to access:
Tuition details
Financing options
Employer sponsorship
Join BrainStation’s Global Alumni Network
With a BrainStation Certification, you’ll join our global alumni network: a community of accomplished professionals with BrainStation Certifications across a range of critical tech skills, including Product Management.
30,000+
Global BrainStation Alumni
100+
Countries
Industry-Led Product Management Certification
BrainStation’s globally recognized certifications are created by industry professionals, for industry professionals. Our network of experts from leading tech companies provide insights and guidance to ensure each certification demonstrates the latest cutting-edge skills and tools.
Location
Learn in the Center of Vancouver
Located in the heart of the tech & retail district, BrainStation is at the center of Vancouver’s business scene, surrounded by the best tech companies in Vancouver. In addition to courses, BrainStation Vancouver offers training sessions, industry events, expert panel discussions, and more.
How advanced is this Product Management certification course?
While in-depth, the Product Management certification course is considered beginner-friendly and is open to anyone looking to learn more about the discipline, or to become a Certified Product Manager.
In this Product Management certification course, you'll learn to prioritize problems and find user-oriented solutions, identify market opportunities, and generally learn and get a strong overview of how to build successful products with Agile teams. Through case studies, lessons, and a final project, this course offers a great hands-on training for aspiring Product Managers.
Are there any prerequisites for this product management course?
BrainStation's Product Management course was created for those who are new to digital products, or product marketing, but who are interested in a career as a Product Manager. The course can be considered beginner-friendly and has no prerequisites.
Will I earn a Product Management certification from this course?
Yes, when you complete the course, you will become a Certified Product Manager. Product Management certifications can boost your LinkedIn profile and resume, helping you stand out in the job market when applying for Product Manager jobs. BrainStation's Product Management certification is formatted for easy sharing on LinkedIn.
What payment options do you offer?
BrainStation offers some of the most competitive payment options for product management training, with a range of flexible payment plans.
These include:
Monthly payment installments
Allowing you to split your tuition into smaller monthly payments.
Employer sponsorship
Get your tuition reimbursed by your employer.
Can I take this course online?
Yes, you can take BrainStation's Product Management course online.
BrainStation's online Product Management Certifications are taught by leading industry experts in a live, interactive classroom environment. Our project-based online course encourages collaboration and communication between classmates, who work together on cross-disciplinary teams to create real-life projects that eventually become the basis of their professional portfolios.
Students in our online product management courses stay in touch with each other and instructors alike through BrainStation's industry-leading student learning platform, as well as a lively Slack community, which provides support and updates even beyond graduation.
Product Management 101
How Long Are Product Management Certification Courses?
BrainStation's Product Management course is typically 4 - 8 weeks long depending on the delivery format, as students can choose whether to take courses on weekends or evenings.
In that time, you will master core product management concepts, learn how to craft a comprehensive product strategy, and learn how to apply Lean and Agile development methodologies to lead a product team. BrainStation's Product Management course is immersive and project-based, allowing you to build a Product Manager portfolio by the end of the course.
Will a Product Management Certification help my Career Path?
A certification (and more generally, product management training) can certainly help you progress along a Product Manager career path by helping you build out key product management skills, validate your experience with essential product management tools and methodologies, and potentially increase your earning potential.
Product management certification programs are designed to offer students the most current possible training in an ever-changing field, equipping students with the latest skills and tools for handling a range of key digital product management tasks including wireframing and prototyping, user research, usability tests, and driving a successful launch.
Is a Product Management Certification Course Right for You?
The cost of a product management certificate can vary depending on many different factors, including how comprehensive the course is, the delivery method of study chosen (online or in-person training), and the length of the program.
Ultimately, it might come down to the kind of product management training that you are looking for. Some are highly specialized programs intended for senior Product Managers who want to validate that they have a specific skillset, for instance that of a Product Executive. Certificate programs that are designed for aspiring Product Managers who want to develop product management skills from scratch will have a much different curriculum and cost.
Is a Product Management Course Right for You?
To determine if a product management certification course is right for you, start by considering your professional and learning goals, and reach out to current students and alumni to learn more about their experiences.
Determining the product management certifications that are right for you will have a lot to do with where you are in your career. Beginners will have different educational needs than someone trying to transition from a related tech field like UX design, web development, or machine learning. Senior-level Product Managers might be looking for a certification course to show they have a niche skill set, like a Product Leader.
Certificate programs in product management vary dramatically, so it is again important to do your research.
How to Prepare for a Product Managers Course
To prepare for a Product Manager course, you should look into free online resources on key product management methodologies and techniques, gain clarity on your educational goals, and explore the events and resources that could be provided by the product school you are planning to attend.
BrainStation's product management certificate course was designed to give students with minimal product management experience the chance to learn product management fundamentals from a professional in the field.
BrainStation also offers a range of industry and career-focused events to help you advance your professional goals.
Will a Product Manager Certificate Help You Get a Job?
A Product Manager certificate can help you get a job as it will validate your product knowledge and technical skills, but it will depend on the specific certification program you pursue as well as your experience level in product management.
It can only work to your advantage to show that you have experience with key concepts like product positioning, product marketing, go-to-market strategy, data analytics, and methodologies like Lean and Agile, all taught by an industry leader providing personalized feedback. Certified Product Manager salaries tend to be higher, which shows that employers value them, and all employers appreciate a commitment to continuous learning.
But aspiring Product Managers shouldn't expect that a certification alone will get them a product management career. Your product portfolio, other professional experience, and other intangible factors (like communication skills, time management skills, and more) will also play a big role in your product success.
Is it worth it to become a Certified Product Manager?
It is worth it to get a Product Manager certification if you are an aspiring product professional who wants to join a rewarding field, if you are already working as a Product Manager or in a related role and you want to take your career to the next level, or if you are working in a related field but would benefit from building product practical skills (and especially new, digital product management skills).
Ultimately, product management certifications are worth it to most because product management jobs are considered among the best in the country. Glassdoor recently ranked Product Manager in the Top 10 best jobs in the U.S., noting the work-life balance and high job satisfaction.
What Product Manager Skills Do I Need to Get a Job?
There are a variety of key Product Manager skills you need that can help you get a dream job in product management, including product strategy, business strategy, Agile product development and project management, product planning, go-to-market strategies, wireframing and prototyping, customer development, user testing, people management, product design, project management technology, research, customer analysis, and analytical skills.
A product certification program should build the core skills necessary to develop a product management roadmap and guide a team through the entire product lifecycle, from problem exploration all the way through to driving a successful product launch and leveraging data analytics to ensure ongoing growth.
Product Manager skills span soft skills and technical. Product management course material should help you develop in both areas.
What Is the Product Management Process?
The product management process is a set of approaches for efficiently creating, developing, and improving products. Following the right processes is key to being a successful Product Manager. The most successful products are built following rigorous processes, including developing a product vision, usability testing, prototyping, wireframing, roadmapping, and planning. If you want to learn to become a Product Manager, you must master these product management processes.
BrainStation's Product Management course was designed to show aspiring Product Managers how to perform initial market research before going through each important step in an iterative product management process that will ensure you are building effective products that will resonate with your target customers.
What Tools Should I Learn for a Product Management Job?
A variety of tools are needed for tasks throughout the product lifecycle, including user research and creating user personas, prototyping and wireframing, collaboration and team building, and business analytics. The most popular product management tools include Google Forms, Xtensio, and Balsamiq.
Given the multidisciplinary nature of product management, the tools and software products that product professionals use have a diverse variety of applications. Other important tools include product roadmap software, user tracking, and data analysis tools, and customer survey tools, such as SurveyMonkey or Typeform.
What Is Agile Methodology and Should I Learn It?
An Agile methodology is one of many in demand skills that breaks projects into more manageable phases or tasks. This approach depends on collaboration, with cycles of planning, action, and evaluation. Agile development practices are crucial to empowering product management teams to work quickly and efficiently to deliver better products.
Agile should be at the core of any product management education. BrainStation students learn Agile principles and variations in tandem with Lean methodologies to see how they work together to help product teams work together.
What Is a Product Life Cycle?
A product life cycle is a term that is typically used to describe the length of time a product is available to consumers, from its initial launch to a point where it can no longer be purchased. Usually, a product life cycle is broken up into different stages, covering a product's introduction, growth, maturity, and decline. The process by which product management professionals manage these stages is often referred to as product life cycle management, and it can include pricing, marketing, design, and more.
What Is a Product Owner?
Generally speaking, Product Owners are responsible for managing the product backlog, setting priorities for the team, and working with Developers to ensure targets are being met and that they are following the product roadmap.
This differs from Product Managers, who will help decide what products will be developed (or redeveloped), a process that often involves studying the customer's wants and needs. A Product Owner then takes that vision and ensures that the development team makes that vision come to life.
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Pricing details
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