Digital Marketing Course

Part-Time

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Optional

Flexible Learning Options

Weeknights

10 Weeks

Weekends

5 Weeks

Weekdays

1 Week

  • Trusted & Proven

    We've trained individuals from the world's industry-leading companies, including Uber, Telus, Google, Estee Lauder and American Express.

  • Taught by Industry Leaders

    Learn from experts who bring their real-world experience to every class.

  • Low Student-to-Teacher Ratio

    Smaller class sizes make for a more interactive, collaborative learning experience.

  • Hands-on Projects

    Don't just sit in front of a lecturer; hands-on learning allows you to work on real projects that matter to you.

What You'll Learn

You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.

  • Brand Strategy Create a strategy to define your brand.
  • Social Media Overview of key channels and content strategy.
  • E-mail Marketing The ins and outs of CASL and how to design campaigns.
  • Search Engine Optimization Strategies to increase a website’s Search Ranking.
  • Search Engine Marketing Use Google AdWords to build SEM campaigns.
  • Analytics Measure campaign performance by diving into Google Analytics.
  • Brand Strategy Create a strategy to define your brand.
  • Social Media Overview of key channels and content strategy.

Is This Course For Me?

The part-time Digital Marketing course teaches students how to build strategic digital marketing campaigns by diving into 4 components: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.

At the beginning of the course, students will be assigned a brand and will work in groups to build out a digital marketing strategy based on the business’ specific goals, allowing students to take what they learn each week and apply it to a real life scenario.

By the end of the course, students will be armed with the knowledge and tools to build out a comprehensive digital marketing campaign - from defining a brand voice to creating strategic e-mail campaigns to learning how to improve a website's SEO.

Be sure to get a Course Package to view curriculum information, Educator details and past projects. If you have any questions about whether or not this course is for you, please contact us and we'd be happy to help.

BrainStation is a fresh approach to learning business concepts with smart and passionate professionals. I would highly suggest BrainStation to anyone looking to build their education or to refresh an old concept.

Cournet, Digital Marketing Alumni

“In the real world, innovation is outpacing education and that's something we’ve recognized at BrainStation. We’re challenging how education is delivered, curated, and published. Our students and Educators benefit from the collaborative tools we’ve developed to help us get content researched, written, and peer reviewed faster than a traditional publishing cycle. We're digital-first in every facet of the phrase and that is something we’re going to continue pushing forward to guarantee our students receive the best education available.”

Rares, BrainStation Product Architect

Learning Portal

Goal Setting

Before diving into course content, students are given the opportunity to set goals and define what they hope to achieve as a result of taking the course. Educators take this information and work with students to ensure they remain on track throughout the duration of the course.

Access to Course Content

Students can access course content at any time through the BrainStation Learning Portal to review past lectures and prepare for upcoming classes. This accessibility allows students to leverage the flipped classroom model and continually build on their new knowledge or revisit concepts outside of the classroom.

Nicole

Learning Advisor

Request a Course Package to receive course, project and Educator details.

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with a Learning Advisor today to learn about financing options and explore our range of scholarship opportunities.

Student Project Showcase

Problem Space

Our team put forth a digital marketing strategy for Well Juicery, a cold-pressed juice company.

Project Description

We decided to focus on improving three aspects of the company’s current marketing strategy. This included, organic and paid social media, website optimizations, and using Google Analytics/Google Adwords, along with remarketing techniques to increase brand awareness and online revenue.

Learning Outcomes

By applying knowledge from the course to address Well’s KPIs and goals, I definitely feel that I’ve gained a deeper understanding of certain digital marketing tactics and kept on top the ever changing trends.

Jennifer Jesson

“Coming from a marketing background, my goal was to learn more about SEO and SEM. I believe that in the digital marketing space it’s important to continue learning as the landscape is constantly changing.”