Course Overview AI Digital Marketing Certification
Deana
Senior Measurement Partner at Pinterest
Lennie
Senior Manager, UX at Staples
Jon
Head of Marketing Solutions at LinkedIn
Natasha
Paid Media Lead at lululemon
Get Certified as an AI Digital Marketer
Gain essential Digital Marketing skills with hands-on instruction from industry leaders working at the best global tech companies like Amazon, Meta, and Microsoft.
BrainStation was one of the key steps I took to get me to where I am today.
Deana
Senior Measurement Partner at Pinterest
BrainStation was one of the key steps I took to get me to where I am today.
Deana
Senior Measurement Partner at Pinterest
AI Digital Marketer Certification (DMC™) Course Overview
DMC-2026Q3
- Concepts
Digital Marketing Lifecycle
Brand Positioning
Customer Research
Market Research
Customer Journey
Content Strategy
Content Planning
Copywriting
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Generative Engine Optimization (GEO)
Social Media Marketing
User-Generated Content (UGC)
Influencer Marketing
Email Marketing
Drip Campaigns
Marketing Analytics
Google Analytics
Optimization
AI in Digital Marketing
Channel Strategy
Storytelling
Digital Marketing Lifecycle
Search Engine Optimization (SEO)
Drip Campaigns
Brand Positioning
Pay-Per-Click Advertising (PPC)
Marketing Analytics
Customer Research
Generative Engine Optimization (GEO)
Google Analytics
Market Research
Social Media Marketing
Optimization
Customer Journey
User-Generated Content (UGC)
AI in Digital Marketing
Content Strategy
Influencer Marketing
Channel Strategy
Content Planning
Email Marketing
Storytelling
Copywriting
- Frameworks
The Pillars of Marketing
8-Dimension Brand Model
Customer Journey Mapping
SMART Goals
Content Pillars
Keyword Research & Mapping
SEO Strategy
Google Ads Campaign Structure
Audience Targeting
Social Media Strategy
UGC & Influencer Strategy
Email Campaign Strategy
Marketing Analytics & Reporting
AI-Assisted Marketing Workflows
The Pillars of Marketing
Keyword Research & Mapping
UGC & Influencer Strategy
8-Dimension Brand Model
SEO Strategy
Email Campaign Strategy
Customer Journey Mapping
Google Ads Campaign Structure
Marketing Analytics & Reporting
SMART Goals
Audience Targeting
AI-Assisted Marketing Workflows
Content Pillars
Social Media Strategy
- Skills
- Customer Research
- Audience Segmentation
- Content Creation
- Copywriting
- AI Content Generation
- SEO & GEO Strategy
- Keyword Planning
- Google Ads Campaign Creation
- Social Media Strategy
- Influencer & UGC Planning
- Email Campaign Creation
- Drip Campaign Management
- Marketing Analytics
- Google Analytics Reporting
- Optimization
- Data-Driven Decision Making
- Industry tools
Why Get Certified as a Digital Marketer
Taught By Leaders From Top Global Tech Companies
Receive hands-on training from digital marketing leaders working at companies like Amazon, Meta, and Microsoft.
Build Your Digital Marketing Portfolio
Build a digital marketing portfolio that demonstrates your unique expertise and experience.
Globally Recognized By Top Companies
BrainStation certifications are globally recognized by top companies for the most advanced and up-to-date skills.
Digital Marketer Success Stories
BrainStation delivered one of the highest-quality learning experiences I've had. The courses were well structured and taught by professionals who brought real insights into every lesson. Their expertise, combined with a truly supportive and caring community, made the experience incredibly valuable. I left each course feeling more confident, more skilled, and part of a community that is invested in your success.
Chiara Pullo
Content and Campaign Operations Manager at TikTok
AI Digital Marketing Certification Course Curriculum
Unit 1
Digital Marketing Strategy
In the first unit of BrainStation's AI Digital Marketing Certification course, you'll start by learning the fundamentals of marketing strategy, including AI-driven market analysis, target audience definition, and brand positioning. As you work toward your AI Digital Marketing certification, you'll discover how to leverage generative AI for deeper customer understanding, content planning, copywriting, and customer journey mapping, while establishing key performance indicators (KPIs) to align your marketing plan with broader business goals.
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- Key Skills:
- Digital Marketing Lifecycle
- Brand Positioning
- Customer Research
- Market Research
- Audience Segmentation
- Customer Journey Mapping
- Content Strategy
- Content Planning
- Copywriting
- AI in Marketing Strategy
- Prompt Engineering for Marketers
Digital Marketing Strategy Framework
Explore the core pillars of modern marketing - Brand, Customer, and Customer Journey - and discover how they shape effective digital marketing strategies. Learn to set goals, build strategic marketing plans, and leverage AI to accelerate campaign execution and cross-channel content distribution.
Audiences & Customer Journeys
Develop customer and market research skills to uncover audience needs, behaviors, motivations, and pain points. Learn audience segmentation techniques and build customer profiles that inform targeted, data-driven marketing decisions.
AI Content Strategy & Copywriting
Develop content pillars and craft persuasive marketing copy aligned to business goals, audience needs, and the stages of the customer journey. Use AI tools to write persuasive copy that captures attention and drives conversions across channels, brainstorm high-converting headlines, and generate copy variations at scale.
Unit 2
Search Engine Marketing
Master the primary channels of search marketing in the age of AI by gaining a strong understanding of Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), and Generative Engine Optimization (GEO). Learn how search engines work, conduct data-driven keyword research, while optimizing content for both traditional and AI-powered search experiences. Explore how AI is reshaping search behavior and discoverability, and how marketers can adapt content for emerging AI-driven search tools and generative search experiences.
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- Key Skills:
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Generative Engine Optimization (GEO)
- Google Ads
- Keyword Research
- Search Strategy
- Ad Copywriting
- Optimization
- AI-Assisted Search Marketing
SEO & Keyword Strategy
Gain hands-on experience using Google Keyword Planner to conduct keyword research, identify search intent, and prioritize high-value keywords that support SEO and paid search strategies. Define technical and on-page optimization strategies to improve your organic ranking positions on search engines and in conversational AI responses.
Paid Search with Google Ads
Gain hands-on experience creating paid search campaigns using Google Ads. Learn how to structure campaigns, define target audiences and use AI to write effective ad copy that drives measurable marketing results.
Optimize Content for AI Search (AEO/GEO)
Explore how AI-powered search experiences are changing the way users discover information online. Learn how marketers can optimize content for Generative Engine Optimization (GEO) by creating clear, authoritative, and context-rich content designed to surface within AI-generated search responses and conversational search tools.
Unit 3
Social Media Marketing
Learn how top brands use social media to build awareness, grow communities, and drive engagement through platform-specific content strategies. Explore major platforms including Instagram, TikTok, LinkedIn, YouTube, Reddit, Pinterest, and Facebook, while exploring the growing impact of influencer marketing and user-generated content (UGC), Throughout the unit, you’ll explore how AI tools can support content ideation, social planning, audience analysis, and campaign execution across platforms.
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- Key Skills:
- Social Media Strategy
- Content Planning
- Platform Strategy
- Community Engagement
- Influencer Marketing
- User-Generated Content (UGC)
- Social Content Creation
- AI-Assisted Social Media Marketing
Build a Social Media Strategy
Learn how to build a social media strategy that combines organic and paid strategies, and influencer partnerships to scale brand presence, leveraging AI to streamline content creation and optimize campaign performance.
Select the Right Social Platforms
Explore the strengths, audiences, and marketing opportunities across major social platforms including Instagram, TikTok, LinkedIn, Facebook, Reddit, Pinterest, and YouTube. Learn how marketers choose the right channels based on audience behavior and campaign goals.
Explore Influencer Marketing & User-Generated Content (UGC)
Discover how brands use influencer partnerships and user-generated content to increase trust, authenticity, and engagement. Learn how creator-driven campaigns help brands reach audiences in more impactful ways.
Unit 4
Email Marketing
Build email strategies to nurture leads, build relationships, and drive conversions at scale. Create campaigns in Mailchimp, from segmenting audiences and writing copy to building automated drip sequences that guide subscribers to conversion. Use AI to personalize messaging at scale and iterate on performance faster than manual testing alone.
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- Key Skills:
- Email Marketing
- Drip Campaigns
- Marketing Automation
- Email Copywriting
- Mailchimp
- AI-Assisted Email Creation
Learn Email Marketing Fundamentals
Understand how email marketing fits within the digital marketing funnel, along with different types of email marketing campaigns and their objectives.
Build Marketing Campaigns with Mailchimp
Gain hands-on experience using Mailchimp to create and manage email campaigns. Develop practical copywriting skills for email marketing. Use AI to craft subject lines, calls-to-action, and personalized messaging designed to increase opens, clicks, and conversions.
Create Automated Drip Campaigns
Learn how marketers use automation and drip campaigns to guide customers through the marketing funnel. Build drip campaigns that deliver targeted messaging based on user behavior, engagement, and customer journey stages.
Unit 5
Marketing Analytics
Every digital marketing campaign generates data: the challenge is knowing how to action it. Use Google Analytics to track audience behavior, measure campaign performance, and build the reporting skills that translate data into marketing insights. Learn how AI can accelerate your analysis and surface what's working faster.
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- Key Skills:
- Marketing Analytics
- Google Analytics
- Digital Marketing Reporting
- Audience Analytics
- Data-Driven Decision Making
- Performance Optimization
- AI-Assisted Analytics
Marketing Analytics Fundamentals
Understand how marketers use data to measure campaign performance, evaluate customer behavior, and optimize digital marketing strategies. Learn the core metrics, KPIs, and reporting frameworks used to make data-driven marketing decisions.
Analyze Performance with Google Analytics
Gain hands-on experience using Google Analytics to track website and campaign performance. Explore audience, acquisition, engagement, and behavior reports while developing reporting skills that help identify trends and support data-driven decision-making.
AI-Driven Analytics
Use AI to generate summaries, identify trends, and accelerate reporting, turning raw campaign data into clear, actionable findings faster than manual analysis alone.
Earn Your AI Digital Marketer Certification (DMC™)
Successfully completing BrainStation’s AI Digital Marketing Certification course will earn you the globally recognized BrainStation AI Digital Marketer Certification (DMC™), demonstrating your mastery of the latest cutting-edge skills and tools. Add this credential to your LinkedIn profile and resume or CV.
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Get Started
Get in touch with our team to discuss certification details and reserve a date.
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Horizons
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A one-day summit in New York City for leaders at the edge of innovation.
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- BrainStation New York
A one-day summit in New York City for leaders at the edge of innovation.
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2:00 PM - 7:00 PM EDT
- BrainStation New York
Join BrainStation's Global Alumni Network
With a BrainStation certification, you'll join our global alumni network: a community of accomplished professionals across a range of critical tech skills, including Digital Marketers.
35,000+
Global BrainStation Alumni
100+
Countries
Industry-Led Digital Marketing Certification
BrainStation's globally recognized certifications are created by industry professionals, for industry professionals. Our network of experts from leading tech companies provide insights and guidance to ensure each certification demonstrates the latest cutting-edge skills and tools.
Welcome to BrainStation New York in SoHo
Learn in the Center of NYC
Located in the heart of the tech & retail district of SoHo Manhattan, BrainStation is at the center of New York's cultural and tech scene, surrounded by the best tech companies in NYC. In addition to courses, BrainStation New York offers training sessions, industry events, expert panel discussions, and more.
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Frequently Asked Questions
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What will I learn in the AI Digital Marketing course?
This course teaches the core, industry-standard digital marketing skill set, with AI integrated at every stage. You will work across the full marketing workflow:
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Strategy
Build brand positioning, audience segmentation, customer journeys, and content strategy, using AI to accelerate research and planning.
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Search Engine Marketing
Learn SEO, SEM, PPC, and Generative Engine Optimization (GEO), with AI-assisted keyword and search strategy.
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Social Media Marketing
Plan platform strategy, content, and community engagement, using AI to support social content creation.
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Email Marketing
Build drip campaigns and automation with AI-assisted email creation.
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Marketing Analytics
Measure performance and make data-driven decisions, with AI-assisted analytics and reporting.
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Strategy
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Do I need a technical or marketing background to take this course?
No prior experience is required. The course is beginner-friendly and does not assume any marketing or technical background. You will learn the digital marketing skill set from the ground up, including how to use AI to work faster across strategy, content, and analytics, regardless of your starting point.
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What tools will I learn to use?
You will get hands-on experience with the core digital marketing toolkit, including Google Ads, Google Analytics, Mailchimp, and Ahrefs, alongside leading AI tools like ChatGPT, Claude, Gemini, Copilot, and Adobe Firefly to accelerate research, content creation, and analysis across every channel.
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Will I still learn core digital marketing fundamentals?
Yes. AI is an accelerator, not a replacement for marketing skill. You will learn the core digital marketing fundamentals in depth: strategy, search marketing, social media, email, and analytics. AI is woven throughout to help you work faster and make better decisions, but the foundational marketing skills remain the core of the course.
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What kind of project will I build for my portfolio?
You will build a real-world digital marketing portfolio project for a brand of your choosing, developed step by step throughout the course. Each class adds to your project, so by the end you finish with a polished digital marketing portfolio you can showcase to potential employers.
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Is this course better for beginners or experienced professionals?
This course is beginner-friendly and designed to be compatible with people from all professional backgrounds and career paths. It's well suited to anyone looking to transition into Digital Marketing, or to enhance their existing marketing skills. No prior experience is required to get started.
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Who teaches the course, and how do they use AI?
Classes are taught live by experienced marketing leaders who work in roles at top companies (like Amazon, Meta, and Microsoft). They actively use AI in their daily marketing work, so you get practical insights into what it takes to get hired and thrive as a digital marketer.
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What is the format and weekly time commitment?
The course is a part-time, 8-week program designed for working professionals. It requires 3 hours of live instruction per week, which you will attend in person at one of our locations in either New York, Toronto, or London, or entirely live online. Students typically spend an additional 2 to 4 hours per week applying what they've learned to their hands-on marketing project.
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Can I get my employer to sponsor my tuition for this course?
Absolutely. Because this course builds practical, in-demand marketing and AI skills, it qualifies for most corporate Learning & Development budgets. We provide an Employer Sponsorship Package complete with a syllabus breakdown and an expense justification letter to help you pitch the ROI of this course to your manager.
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What kind of networking and community opportunities does BrainStation offer?
When you enroll, you join a global network of over 35,000 BrainStation certified professionals. At our New York, Toronto, and London locations, you'll have access to networking mixers, industry panel events, and collaborative workspaces, and all learners gain access to our community Slack, where you can connect with peers and instructors and stay in touch after the course ends.
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How recognized is the BrainStation AI Digital Marketing Certification (DMC™)?
The DMC™ is a globally recognized credential. BrainStation has been a leader in AI and digital skills training since 2012 and has certified over 35,000 professionals globally. Adding this certification to your resume and LinkedIn signals to recruiters that you possess modern, validated marketing skills.
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What happens if I have to miss a live session due to work?
Don't worry: flexibility is built into the program. If you need to miss a session, our team will help make sure you're able to catch up with your cohort. Sessions are live, interactive, and hands-on, so it's important to make class attendance a priority.
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What are the payment and financing options available?
We want to make upskilling accessible. We offer flexible payment options, including payment plans and partial scholarship opportunities, subject to eligibility. A Learning Advisor can help find the option that works best for you.
Digital Marketing 101
What is Digital Marketing?
Digital Marketing is the promotion of brands or products through digital channels such as search engines, social media, e-commerce, email, and websites. It uses data-driven strategies to target specific audiences. The goal is to drive traffic, engagement, and conversions online, often through e-commerce platforms.
