What you’ll learn
You’ll learn how to create a comprehensive Digital Marketing campaign using industry tools and a defined content strategy.
- An overview of Brand Strategy and how to define your brand
- An overview of major social media platforms and strategy, both organic and paid
- E-mail Marketing, including an overview of CASL and campaign building
- How to build an SEO strategy
- Introduction to Search Engine Marketing (SEM) using Google AdWords
- How to collect data and make strategic decisions using Google Analytics
Is this course for me?
The part-time Digital Marketing course teaches students how to build strategic digital marketing campaigns by diving into 4 components: Branding & Strategy, Community Building & Social Media, E-Mail Marketing, and SEO/SEM & Analytics.
At the beginning of the course, students will be assigned a brand and will work in groups to build out a digital marketing strategy based on the business’ specific goals, allowing students to take what they learn each week and apply it to a real life scenario.
By the end of the course, students will be armed with the knowledge and tools to build out a comprehensive Digital Marketing Campaign - from defining a brand voice to creating creating strategic e-mail campaigns to learning how to optimize a website's SEO.
If you have any questions about whether or not this course is for you, please contact us and we’d be happy to help.
BrainStation's Educators come from world class digital companies like:
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We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with our admissions team today to learn about financing options and explore our range of scholarship opportunities.
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