Digital Marketing Course
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30 hours, with self-guided learning outside of the classroom.
Taught by Industry Leaders
Learn from experts who bring their real-world experience to every class.
Low Student-to-Teacher Ratio
Smaller class sizes make for a more interactive, collaborative learning experience.
Don't just sit in front of a lecturer; hands-on learning allows you to work on real projects that matter to you.
What You'll Learn
You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.
- Brand Strategy Create a strategy to define your brand.
- Social Media Overview of key channels and content strategy.
- E-mail Marketing The ins and outs of CASL and how to design campaigns.
- Search Engine Optimization Strategies to increase a website’s Search Ranking.
- Search Engine Marketing Use Google AdWords to build SEM campaigns.
- Analytics Measure campaign performance by diving into Google Analytics.
Is This Course For Me?
The part-time Digital Marketing course teaches students how to build strategic digital marketing campaigns by diving into 4 components: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.
At the beginning of the course, students will be assigned a brand and will work in groups to build out a digital marketing strategy based on the business’ specific goals, allowing students to take what they learn each week and apply it to a real life scenario.
By the end of the course, students will be armed with the knowledge and tools to build out a comprehensive digital marketing campaign - from defining a brand voice to creating strategic e-mail campaigns to learning how to improve a website's SEO.
Be sure to get a Course Package to view curriculum information, Educator details and past projects. If you have any questions about whether or not this course is for you, please contact us and we'd be happy to help.
"BrainStation is a fresh approach to learning business concepts with smart and passionate professionals. I would highly suggest BrainStation to anyone looking to build their education or to refresh an old concept."
Cournet, Digital Marketing Alumni
Student Payment Plans
We work with our students to make our programs accessible and affordable.
We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with our Admissions team today to learn about financing options and explore our range of scholarship opportunities.