Digital Marketing Course

Part-Time

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  • Develop an understanding of how to create Digital Marketing strategies

    We've trained individuals from the world-leading companies, including Google & Uber.

  • Learn how to think like a Digital Marketer using industry-leading tools and resources

    Learn from experts who bring their real-world experience to every class.

  • Take your marketing skills digital by exploring the technical side of marketing

    Smaller class sizes make for a more interactive, collaborative learning experience.

  • Build a complete Digital Marketing campaign that is actionable and measurable

    Don't just sit in front of a lecturer; hands-on learning allows you to work on real projects that matter to you.

Flexible Learning Options

Weeknights

10 Weeks

Weekends

5 Weeks

Weekdays

1 Week

What You'll Learn

You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.

  • Brand Strategy Create a strategy to define your brand.
  • Social Media Overview of key channels and content strategy.
  • E-mail Marketing The ins and outs of CASL and how to design campaigns.
  • Search Engine Optimization Strategies to increase a website’s Search Ranking.
  • Search Engine Marketing Use Google AdWords to build SEM campaigns.
  • Analytics Measure campaign performance by diving into Google Analytics.
  • Brand Strategy Create a strategy to define your brand.
  • Social Media Overview of key channels and content strategy.

Is This Course For Me?

The part-time Digital Marketing course teaches students how to build strategic digital marketing campaigns by diving into 4 components: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.

At the beginning of the course, students will be assigned a brand and will work in groups to build out a digital marketing strategy based on the business’ specific goals, allowing students to take what they learn each week and apply it to a real life scenario.

By the end of the course, students will be armed with the knowledge and tools to build out a comprehensive digital marketing campaign - from defining a brand voice to creating strategic e-mail campaigns to learning how to improve a website's SEO.

“It was great to learn the latest tips, tricks, programs and processes straight from industry leaders themselves, in a small class format which allowed for one-on-one attention and questions. I now feel confident that I have the '101' down pat transitioning into my new gig where I will be responsible for the digital marketing.”

Kate

Digital Marketing Alumni

Learning Portal

Goal Setting

Students will have the opportunity to define their learning goals for what they want to achieve in the Digital Marketing course. Our Educators then work with the students to help them accomplish their goals, providing support where needed.

Access to Learning Content

Students have access to all Digital Marketing course material to allow them to review past lectures and prepare for upcoming classes. This gives students the option to dive deeper into specific Digital Marketing topics, review concepts, and reference learnings to apply them to their ongoing class project outside of classroom hours.

Feedback

Comprehension is an integral part of student success, which is why we provide opportunities to review Digital Marketing concepts so that Educators can hone in on areas where students may need additional support or resources.

“In the real world, innovation is outpacing education and that's something we’ve recognized at BrainStation. We’re challenging how education is delivered, curated, and published. Our students and Educators benefit from the collaborative tools we’ve developed to help us get content researched, written, and peer reviewed faster than a traditional publishing cycle. We're digital-first in every facet of the phrase and that is something we’re going to continue pushing forward to guarantee our students receive the best education available.”

Jason, Founder & CEO

Nicole

Learning Advisor

Request a Course Package to receive course, project and Educator details.

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with a Learning Advisor today to learn about financing options and explore our range of scholarship opportunities.

Student Project Showcase

Problem Space

Our team put forth a digital marketing strategy for Well Juicery, a cold-pressed juice company.

Project Description

We decided to focus on improving three aspects of the company’s current marketing strategy. This included, organic and paid social media, website optimizations, and using Google Analytics/Google Adwords, along with remarketing techniques to increase brand awareness and online revenue.

Learning Outcomes

By applying knowledge from the course to address Well’s KPIs and goals, I definitely feel that I’ve gained a deeper understanding of certain digital marketing tactics and kept on top the ever changing trends.

Jennifer Jesson

“Coming from a marketing background, my goal was to learn more about SEO and SEM. I believe that in the digital marketing space it’s important to continue learning as the landscape is constantly changing.”

New York City Campus

503 Broadway, Penthouse
New York City, NY 10012
Map

+1 (800) 903-5159