Yes, digital marketing is a good career. In fact, there are quite a few benefits to a career as a Digital Marketer. More companies are seeing the value of investing in digital marketing, including digital marketing skills training. In fact, according to a 2018 digital trends study conducted by Adobe and Econsultancy, top companies are spending significantly more on digital marketing skills training and education.
This increased demand and increased investment translate into more opportunities and perks for Digital Marketers, including better job security, an ability to travel and work abroad or from home, better possibilities for advancement, and even higher pay; thanks to their specialized skill set, Digital Marketers typically earn a significant premium on their salaries when compared with their peers in more traditional marketing roles.
Is There a Demand for Digital Marketers?
Yes, Digital Marketers are heavily in demand across all industries. While marketing per se is a well-established field, there’s a pronounced skills gap when it comes to the digital realm. Year-over-year growth in the demand for digital marketing professionals is high; a recent study by Bullhorn, for instance, reported that 71 percent of responding hiring managers struggled to find marketing and creative professionals skilled enough to fill their job openings.
That growing demand for Digital Marketers is also reflected in the money companies are looking to invest in digital marketing. According to Hubspot’s 2020 state of marketing report, 70 percent of companies now actively invest in content marketing—and 74 percent in social marketing—with well over half calling content marketing “very important” or “extremely important” to their overall strategy. Over half of all companies also report investing in SEO updates for their website and 64 percent of Marketers said their marketing budget increased for 2020.
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