how to become a digital marketer (2024 Guide)

How Much Do Digital Marketers Make?

BrainStation’s digital marketing career guide can help start a career in marketing, including content creation, social media marketing, email marketing, and more. Read on for an overview of the average salary for a Digital Marketer.

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Your potential earnings as a Digital Marketer will depend on a range of factors, including your location, the size of the company you’re working for, your level of seniority, and your years of experience. As a result, Digital Marketers’ salaries can vary significantly from one end of the spectrum to the other.

At the high end of the spectrum are the kinds of top-level supervisory roles typically found only in large companies, such as VP of Digital Marketing ($135,000 to $200,000) and Director of Digital Marketing ($105,000 to $140,000). According to the same report, a more mid-level Manager of Digital Marketing or Manager of Email Marketing typically earns between $65,000 and $130,000.

In Canada, where the largest companies tend to be smaller than the largest companies in the U.S., salaries across the tech industry scale commensurately. For that reason, average salaries in Canada range from roughly $75,000 for a Director of Digital Marketing or $74,000 for a Digital Marketing Manager to $51,000 for a more junior-level Digital Marketing Specialist, according to Glassdoor.


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