Certificate Course
Online Social Media Marketing Course
Part-Time
View the Social Media Marketing course package for pricing and curriculum details.
Social Media Marketing Course Overview
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Build a Social Media Marketing Campaign
In this Social Media Marketing course, develop an extensive social media strategy, planning paid and organic efforts across multiple social platforms.
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Create Engaging Posts
Learn how to target the relevant audience with engaging advertisements that drive traffic.
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Evaluate Campaign Performance
Test and analyze ad performance using industry techniques to ensure you're optimizing your campaign results.
Take This Social Media Marketing Course On-Campus
You can take this Social Media Marketing course at one of our beautiful campuses or online in the comfort of your own home or office.
Earn a BrainStation Social Media Marketing Certificate
When you complete social media marketing courses, you will earn a BrainStation certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market.
Master Social Media Marketing Tools
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Facebook Business Manager
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LinkedIn
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Instagram
Your Final Social Media Marketing Project
To earn your Social Media Marketing certificate, you will develop a social media strategy, complete with a clear plan and success metrics. The strategy will outline ad copy, targeting and demographics, and demonstrate a deep understanding of performance driven social media marketing.
What You'll Learn
Developing a Strategy
Learn to define the overall goal of content marketing and social media advertising, with key performance indicators. Based on business goals, you'll select your platforms and develop an understanding of what success looks like.
Creating Campaigns
You'll dive deep into social media marketing ad platforms (such as Business Manager for Instagram and Facebook) to create your campaign, including selecting ad units, writing dynamic copy, and setting targets to minimize spend and maximize results.
Optimizing Performance
Take a data-driven approach to social media advertising, by learning to analyze data and adjust your campaign's copy, spend and targeting to ensure success.
Learn From Industry Leading Guest Speakers
BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world's leading subject matter experts and professionals.
Recent Industry Guests
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Alexandria Stried
Chief Product Officer at Ellevest
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Michael Katchen
Co-founder and CEO at Wealthsimple
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Fab Dolan
Head of Marketing at Google
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Samantha Yu
VP, Brand & Integrated Marketing at Refinery29
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Kirstine Stewart
Head, Shaping the Future of Media at World Economic Forum
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Mike Giepert
ECD at Wealthsimple
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Clare Carr
VP of Marketing at Chief
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Nicole West
VP, Digital Strategy & Product at Chipotle
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Satish Kanwar
GM & VP of Product at Shopify
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Michael Ayeoola
Senior Product Manager at The New York Times
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Shimona Mehta
Head of EMEA at Shopify Plus
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Laura Elsener
Senior Data Scientist at Squarespace
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David Lennie
SVP, Data Science and Engineering at Shopify
Interested in what a typical day looks like?
Step Into Your Virtual Classroom
BrainStation's online Social Media Marketing course provides an unmatched online learning experience, with a world-class learning platform, engaging live classes that emphasize collaboration and feedback, and comprehensive training and development resources.
Work together with fellow professionals in your class by splitting out into breakout rooms. This core part of our classroom experience allows you to get to know your classmates better and dive deeper on hands-on projects.
Online Live is powered by BrainStation's state-of-the-art learning management system. Seamlessly attend live lectures, access course content, work on projects, and more from any device.
What Our Students Are Saying
"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."
"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."
"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."
"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."
"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."
"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."
What our students say
The highlight was definitely the people. I think that's what makes the class so special.
Max Smillie, Regional Community Lead & Hub Curator at lululemon
Read Full Story
Join a Community of World-Class Professionals
When you take a BrainStation course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.
Flexible Payment Options
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.
To learn more about course fees and payment options, view our course package.
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Monthly Payment Plans
Split your tuition into smaller monthly payments.
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Employer Sponsorship
Get your tuition reimbursed by your employer.
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Scholarships
We offer a range of scholarships to make learning more accessible.
Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.
Frequently Asked Questions
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Do you cover paid or organic social media marketing?
In BrainStation’s Social Media Marketing course, you’ll develop an extensive social media strategy, planning paid and organic efforts across multiple social media platforms.
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What payment options do you offer?
BrainStation offers some of the most competitive payment options for social media training, with a range of flexible plans and scholarship opportunities.
These include:
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Monthly payment installments
Allowing you to split your tuition into smaller monthly payments.
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Employer sponsorship
Get your tuition reimbursed by your employer.
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Scholarships
We offer a range of scholarships to make learning social media and content marketing more accessible.
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Monthly payment installments
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Are there any prerequisites for this Social Media Marketing course?
BrainStation’s Social Media Marketing course was created for those who would like to use social media but have not done so yet, as well as professionals who have experience with digital marketing, but are looking to get a better understanding of social media marketing channels. There are no prerequisites for this course.
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What kind of backgrounds do people have that take this course?
By enrolling in the Social Media Marketing course, you can expect to learn from Instructors experienced in the field, and collaborate with like-minded, ambitious professionals keen to boost their marketing and social media skills.
From an educational point of view, 80 percent of learners at BrainStation have a post-secondary education, with 20 percent having earned a Master’s degree or PhD.
Professional backgrounds will vary, but can include those looking to update their social media marketing skills, entrepreneurs who want to learn how to market their brands, and sales professionals hoping to work more cross-functionally with their team.
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What social media marketing tools do we learn?
Throughout the Social Media Marketing course, you will learn to work with tools that help you become a more efficient and effective digital marketer.
You’ll get hands-on experience with Facebook Business Manager, Instagram, LinkedIn, Hootsuite, and more, to help you build a cohesive social media marketing campaign.
Are You Looking For Our Full-Time Digital Marketing Bootcamp?
View Full-Time Course